Don’t look now, but “Periscope” is officially a thing.
The social-media platform allows people to broadcast live from their phones whenever they like, thus bringing the average 23-year-old American woman just that much closer to her dream of becoming a fourth-rate reality television “star” at the expense of all other potential accomplishments.
I can see Periscope being of some use in the upcoming “American Spring” populist uprising, except for the fact that Twitter and Facebook and the like have long since decided to lick the boots of our corporate Ingsoc in whatever fashion is most deferentially pleasing to Mr. Obama, Mrs. Merkel, and Xi Jinping. So when the balloon goes up and you see me and Zack de la Rocha rolling a Viper ACR loaded with grenade launchers down the street, the Twitter “fail whale” will be all you can get, because anything else would be uncivilized.
The automotive world has used Periscope for a few new-vehicle reveals and a series of vignettes in which my friend Adam uses Turtle Wax™ to get some shine on his Isuzu Impulse. But it wasn’t until Whitney Beall of Lakeland … you guessed it … Florida, started Periscoping her drunk-driving adventure that the true potential of this newest navel-gazing “app” was well and truly revealed.
TTAC commentator M0L0TOV has an update for us:
I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact them via their Facebook page, the next day I got a response with a phone number, name, and e-mail address of somebody at corporate to contact. I sent them an e-mail, I got a call from the owner of the Aamco where I had originally taken my car within ten minutes.
Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely bring more recall requests before GM’s senior executives. Johnson adds that the investigators are working on likely defects on a per-issue basis instead of per-vehicle, which may mean a number of vehicles will be called back multiple times as the recall parade marches on; he also notes that its hard to discern if recalls of past vehicles have already peaked.
Porsche Dealer Turbocharges Local Marketing by Hosting
14 PSI 25 Bar Mitzvah Parties & Other Catered Events
Porsche of Beachwood’s service department set up to host a Bar Mitzvah party
Porsche of Beachwood, a Penske Automotive Group store outside of Cleveland, has come up with a new way of marketing the dealership and brand. The dealer makes its facilities available for free to groups and families putting on catered events. So far they have hosted about 25 affairs: bar mitzvah parties, runway fashion shows, fundraisers, dinners and after-parties. “We have not done a wedding reception yet, but I imagine it’s just a matter of time,” says Jason Grimm, the dealership’s general manager.
Though there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun intended) on using online communities, calling it the Fiesta Movement: A Social Remix.
A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme by a bunch of social maladroits to get rich using our personal data, and we all went back to living our lives.
Video NSFW for language
Automotive News features one of the better breakdowns of automaker Facebook campaigns, minus the breathless masturbatory social media buzzwords that so frequently surround any discussion of “engagement” or “conversations” . The consensus seems to be shifting in one direction; it’s worthless, even if Mark Rechtin and David Barkholz are too polite to say so.
My iPhone has no less than 7 social apps on it (Facebook, Facebook Messenger, Twitter, Tumblr, Tradyo and Instagram), not to mention Google Maps, which like the aforementioned programs, can utilize my phone’s built in GPS beacon to share my location with others (including Apple). My recently departed 1997 Miata was the anti-iPhone. No GPS, no traction control, a barely there ABS system, no electronic throttle. Everything mechanical. My next car will be similar. Simple, robust, resilient. What if we no longer have that option anymore?
Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.
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- FreedMike Layoffs are so much fun.
- Corey Lewis Priced about $7k too high, especially since the pano roof will leak water and it's now fully out of warranty.
- Dave M. I always jump right on it, safety related or not. I actually had one on my 2004 Saab (!) four years ago....I even got a free loaner out of it.
- Lou_BC I typically get them out of the way quickly. I didn't have any on my last truck. My ZR2 was issued a recall once the parts were in to install the heated seat module. I got that out of the way since it was a nice luxury for the start of winter.
- Spookiness Its on VWVortex, so you know it's overpriced. I do like these though. I think this generation is perhaps peak Golf. During the last year they were available, I considered both regular Golfs and the non-alltrack wagon. As always, my VW fever passed and I came back to my senses.