Williams: UAW To Be More Open Before Members, Public

Cameron Aubernon
by Cameron Aubernon

With major negotiations between the Detroit Three coming up in 2015, United Auto Workers president Dennis Williams has vowed to be more open before the union’s membership and the general public in his leadership.

Reuters reports Williams established a small social media department to help communicate with the 390,000 members during the upcoming negotiations:

I don’t have a Twitter account. I don’t have a Facebook or any of that. I’m not an expert on it, that’s why we hire experts.

The inspiration to create the department likely came after a recent meeting with UAW relations chief for General Motors, Cindy Estrada, who showed photos of workers using their smartphones or tablets in the break room. Williams wanted to make sure the union was able to talk to these workers in the venues the workers were likely to visit.

The union is no stranger to social media, having used the tools available in 2011 during its last round of negotiations under the leadership of now-former president Bob King.

Outside of the social network, Williams recently brought on-board Brian Rothenberg into the role of head of communications, with the aim of being more open to the press [including those of us at the TTAC Zaibatsu, we hope – CA]. Rothenberg was the executive director of non-profit liberal super PAC ProgressOhio, a group he founded in 2006.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • TW5 TW5 on Nov 10, 2014

    Now that we're being open with one another, I expect the UAW to pay back all of those billions from TARP.

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    • Koshchei Koshchei on Nov 10, 2014

      @VoGo He'd probably hate it if I mentioned that Ayn Rand was a welfare queen who hid behind a pseudonym while taking advantage of social assistance to treat her self-inflicted lung cancer. Libertarianism is to socioeconomic theory what dianetics is to science.

  • Pig_Iron Pig_Iron on Nov 10, 2014

    Actions speak louder than words, and so far the UAW's say that a leopard cannot change its spots. But then the same could be said for GM.

  • Raresleeper Raresleeper on Nov 10, 2014

    Now THERE'S an honest face.

    • Koshchei Koshchei on Nov 10, 2014

      Yeah, he needs to learn to fake his smiles more convincingly. Protip: It's all about the micromuscles. Protip 2: Don't fake it.

  • Slow_Joe_Crow Slow_Joe_Crow on Nov 10, 2014

    Why does he look like he's wearing a Mao suit?