#ProductPlanning

Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

The Chevrolet Blazer will be dumping its base engine for the 2022 model year. The naturally-aspirated, 2.5-liter motor always felt as though it would have been more at home in a vintage Plymouth Acclaim or original S-10 Blazer, however. Removing the 193-horsepower unit from the modern crossover, which can be optioned to weigh in excess of two tons, probably isn’t going to make anyone’s eyes well up.

In exchange, the manufacturer has seen fit to expand the color palette.

On Friday, Mazda officially confirmed it will be discontinuing its 6 sedan and CX-3 crossover for the United States after the 2021 model year. But we don’t want you to get too bent out of shape over this prematurely. Mazda is plotting to evolve its lineup with new engines (including inline-sixes) and rear-drive-dominant architectures designed to deliver the desirable dynamics the brand is known for.

We might end up seeing the sedan returning to our shores before anyone has had a chance to miss it, though perhaps under a different name.

Lamborghini CEO Stephan Winkelmann announced on Tuesday that the Italo-German supercar brand will officially be transitioning to electric vehicles, with the last traditional internal combustion model coming before 2024.

But these kinds of proclamations rarely adhere to observable reality, otherwise, we’d all be riding around in flying cars that can navigate autonomously. What Lamborghini is really promising is an intent to abandon models that rely exclusively on combustible fuels while it builds a bunch of them in the interim. It’s kind of like saying you’re going on a diet next month and gorging yourself on chocolate cake as you brag to your friends about how healthy you’re about to become.

Williams Advanced Engineering is teaming up with Italdesign to establish another electric vehicle platform targeting the wealthy — or an “upper-premium EV production solution,” according to those responsible for its development.

Dubbed the EVX modular electric platform, the architecture uses large structural batteries and an abundance of recycled composites mixed in with lightweight aluminum. They should also be pretty chic, considering the parties involved. Williams exists specifically to adapt technologies utilized by its Formula 1 team for commercial applications while Italdesign is probably the most famous automotive design studio in automotive history.

On Tuesday, Mercedes announced it would be pouring roughly $59 million (€50 million) to build the all-electric Sprinter van at three facilities. One of them will is the American MBV factory in Ladson, South Carolina, with the remaining two sites naturally situated in Düsseldorf and Ludwigsfelde, Germany.

Over 200,000 Sprinter and Metris model vans have been assembled in the United States since 2006, though the automaker had actually been using the state to avoid the chicken tax for much longer. Considering the region is the second-largest market for Sprinter vans, Mercedes is not interested in dissolving its American commitments either. The investment will be spread across the three facilities for the necessary tooling to build the EV variant the automaker already started selling in Europe.

Remember the all-electric Microbus successor Volkswagen was chirping about a few years ago? If you don’t, you can be forgiven. Despite the model receiving loads of press after the automaker acknowledged it would indeed be coming to North America, reports on its progress started becoming incredibly rare by 2019. With #VanLife trending inside the United States, VW would be an absolute fool not to start offering something trendy to fit the bill and the horribly named I.D. Buzz seems an ideal candidate. However, it feels as though the company has forgotten our market while it preps the model for Europe.

There’s reportedly no reason to worry. Volkswagen has confirmed that the model will be showing up on our shores in 2023 after it’s made a splash across the pond. But there will be a few stipulations.

Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.

The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?

Despite Volkswagen having snatched away MEB development duties planned for SEAT, it’s apparently happy to give the Spanish brand an opportunity to head projects for the MEB-Lite platform for the majority of VW Group. The resulting vehicles should all be compact battery electric or hybrid cars, and potentially very low in fat, sugar, or carbs based on the agreed-upon naming conventions.

Better still, Volkswagen has claimed these vehicles should begin arriving by 2025 yielding MSRPs below €20,000 — which is roughly $24,000 USD. We’re not willing to rule anything out for our market, especially given the segment is relatively new. But North America isn’t prone to receiving exceptionally small European imports, so don’t hold you’re breath if you happen to be living within the region and eager to buy an EV smaller than the I.D.4.

There was a time when practically any automaker could earn a few brownie points by proclaiming that they too would be transitioning toward becoming an electric-only manufacturer by [insert year here]. But times have changed and EVs have been around long enough for consumers to expect more than a promise that there would someday be more of them. There’s also a sense that regulations (stemming largely from Europe and China) are forcing the issue to a point where practically all automakers will eventually have to totally seize electrification or be forced to hand over vast amounts of money to governments or their chief rivals as a way to “offset” carbon emissions — making corporate promises far less impressive than they otherwise could have been.

Volvo, which was at the forefront of novel combustion powertrain solutions a few years ago, has since committed itself toward wholly embracing electrification under the tutelage of Geely Automotive. The Swedish-Chinese brand has made repeated announcements suggesting just how important EVs are for its future. On Tuesday, the company announced that it had officially committed itself to going fully electric by 2030 and showcased a new model while also vowing to make future sales online only.

Jaguar Land Rover has canceled several planned vehicles and opted to reassess its Modular Longitudinal Architecture (MLA) after the company started fretting about the probability of unmet emissions requirements. Chief Financial Officer Adrian Mardell addressed investors on Friday to explain that all subsequent development of the platform would be postponed indefinitely. Ironic, considering MLA was supposed to be flexible enough to facilitate electrification and putting a lid on it means canceling the planned all-electric Jaguar XJ sedan and at least one unnamed Land Rover.

Rather than its intended purpose of underpinning all JLR products by 2025, the MLA platform is now said to be used exclusively on Land Rover’s larger SUVs. Meanwhile, the manufacturer has decided to prioritize its battery-focused Electrified Modular Architecture (EMA) as it tries to place a greater emphasis on electrification moving forward. Sadly, that means the $1.4 billion it spent in service of advancing MLA and finding a new partner that can help make Jaguar all-electric by 2025.

As much as we like to chide domestic automakers for abandoning traditional cars for the juicier margins of crossover vehicles, they haven’t done away with them entirely. Cadillac even went so far as to introduce Blackwing variants of the CT4-V and the CT5-V in 2021, something many claimed was necessary after the V-Series lost some of its mightiness when the new models arrived. Apparently, General Motors wants its luxury division to keep it up with the Blackwing models while it continues to expand the V-Series lineup.

We recently published an article about Hyundai’s upcoming Ioniq 5 EV and closed by suggesting it might be desirable that North America wouldn’t be the first to get them. If you read our post about the automaker’s current situation with supplier LG Chem, you may have already been able to guess why we feel this way. The manufacturer is looking down the barrel of an expensive recall relating to battery fires and EVs have a propensity to experience botched product launches. Considering the newness of the technology, some of that is to be expected. But that may not be the whole story.

News has begun circulating that Hyundai and Kia would begin sourcing more products from China’s Contemporary Amperex Technology (CATL) and Korea’s SK Innovation. We’ve likewise seen reports coming out of Korea stating that the automaker had decided to install SK batteries in the Ioniq 5, presumably because the units it has already sold to Hyundai haven’t been implicated in any fire-related recalls.

Ford CEO Jim Farley announced his fondness for the Puma ST at the start of the week, going so far as to state that he wished the crossover was available in North America and other markets. This resulted in a steady stream of outlets suggesting that he’s totally forgotten his role within the company. As head of the brand, Farley would indeed have meaningful influence in regard to Ford’s distribution choices.

But he probably already knows that and we’re wondering if his social media musings about the rowdy little Puma — which borrows the Fiesta ST engine — were more about testing the waters on a global market push. While we don’t want to rule out the possibility of Farley kissing a photo of the crossover on his nightstand every night as he wonders how to spread its glory, something tells us there may be alternative scenarios.