#ProductPlanning

The Bronco family, as Ford calls the trifecta composed of the Bronco Two-Door, Four-Door, and Bronco Sport, has a singular mission: to leverage the fond memories and emotions generated by a storied nameplate to lure new buyers to the brand, boosting the automaker’s volume and profitability.

Despite the pandemic, Ford’s expectations haven’t changed. And the ideal buyers of any member of the Bronco family isn’t someone who can take advantage of Plan Pricing.

Eventually, the absence of a body-on-frame, go-anywhere, dedicated off-road SUV was too great for the Ford lineup to bear — which is why, after a quarter-century absence, the Bronco triumphantly returns to do battle with its Mopar foe, the Jeep Wrangler.

Talked about endlessly since Ford announced the storied model’s return and leaked as often as celebrity medical records to the National Enquirer, the Bronco makes its debut with the goodies fans want and certain things all SUVs need in the futuristic year of 2021. Namely, a four-door model.

There’s nothing coincidental about the timing of this vehicle’s release. Alas, the Jeep Wrangler Rubicon 392 Concept is exactly that, a concept, though Fiat Chrysler’s off-road brand strongly hints that it will become a reality one day.

That confirmation, if it is forthcoming, will take place long after the debut of a vehicle this concept is meant to fight: the Ford Bronco.

As predicted last week, Fisker Inc., the company created by Henrik Fisker that aims to introduce an ultra-eco electric crossover, the Ocean, in 2022, has announced plans to go public.

Again, as expected, Fisker made its move by merging with a blank check company backed by a private equity firm.

Having watched The Hunt for Red October last night, your author knows all too well what can happen when two superpowers engage in a game of brinkmanship. He’d also like to see Montana.

Having enjoyed years of nearly complete dominance in the true off-road SUV market in America, Jeep now finds itself in a battle against a vehicle no consumer has yet laid eyes on: the Ford Bronco, due for a public unveiling on Monday. On Saturday morning, Jeep decided to crank that newfound rivalry up to “11”, teasing a future product with a monster engine.

There’s plenty of things Americans can’t get their hands on these days — hand sanitizer, inexpensive front-drive coupes, and a predictable future, to name a few — but those dreaming of the chance to drive a four-door convertible pickup powered by a compression-ignition engine haven’t long to wait before seeing their wish granted.

As many assumed Jeep would, the off-road brand is adding the 3.0-liter diesel V6 to its Gladiator engine roster for 2021.

Among electric vehicle startups, Rivian is the nonconformist. Compared to its braggadocious contemporaries, many of which are still years away from building anything, the Michigan-based company is well-poised to deliver a drivable product within a year’s time, with only scant attention paid to the possibilities of going public on a raft of promises.

We’ve already seen what Rivian plans to offer. Metal has met eyes. An assembly plant is already gearing up, with a list of suppliers on hand to pull off production of the R1S SUV and R1T pickup, and, most important of all, there’s money to fund it. It all sounds so… conventional.

As Nissan flings an old truck with a shiny new powertrain at midsize truck buyers, a top-down replacement waits in the wings.

To say a successor for the Frontier has been a long time coming would be the ultimate understatement. The current body has soldiered on since late 2004, when the second-generation truck appeared as a 2005 model. You author has gone through six cars since that long-ago year.

But the wait’s nearly over. And there’s even something to look at.

A strange new animal has appeared overseas, bearing a name that’s very, very familiar to American drivers. Corolla Cross, by Toyota.

It’s a Corolla, only a crossover.

Let’s explore.

The G70 has thus far proven to be the most popular model in the Genesis lineup, attracting new buyers in the premium compact passenger car space since its late-2018 introduction.

Last year, the brand drew 56 percent of its volume from the G70. Through the first half of 2020, the G70 boasted more than double the sales of the next closest model, the G80. With quality awards adorning its trophy shelf, a pleasing design that fits its role as a rear-drive sports-luxury sedan, a window sticker capable of luring customers from German and Japanese brands, and power to spare, the G70 has a lot going for it.

But perhaps there’s a way for Genesis to boost its margins…

There’s an all-new Hyundai Elantra arriving for 2021, and not a moment too soon. Your author was not a fan of the 2019 refresh, though the basic package remained as competent as before, if a little boring. And the new-generation sedan retains that basic thrift and utility, but not every Elantra driver longs for a life of numbing okay-ness.

That’s where the N Line comes in.

The seemingly cursed mid-engined Chevrolet Corvette, aka the C8, probably spends its nights dreaming of clear skies and a vaccine. Early development problems, a lengthy strike, a deferred production start, then a pandemic-prompted production shutdown all conspired to make for a hellish entry into the world for the new-generation 2020 ‘Vette.

For 2021, the entry-level Stingray model doesn’t try anything wild, maintaining its entry price while adding a few things buyers might like… and one thing no one asked for.

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets.

This was a long time coming. In fact, Wednesday’s announcement of the discontinuation of the Chevrolet Sonic subcompact was expected to arrive by the end of last year, not halfway through the present one.

Regardless, the small hatchback and sedan that greeted buyers near the outset of the 2010s will not last more than a year into the 2020s. It’s dead come October.

Sad?

Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.

As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery.