Tag: Mazda 3

By on October 2, 2019

2019 Mazda Mazda3 rear quarter

If you’re a regular on these digital pages, you probably read how the revamped-for-2019 Mazda 3 is a very different beast depending on which side of the border one resides. The Canada-U.S. border, that is. Eager to keep cheapskates entry-level car lovers in a certain province satisfied, Mazda Canada saw fit to offer buyers greater choice than Americans enjoy down south, coupled with a very non-premium starting price.

Good stuff, in this writer’s books.

However, despite both countries having access to sedan and five-door variants, both offered with Mazda’s weather-conquering i-Activ all-wheel drive system, the Mazda 3’s Canadian sales trajectory doesn’t differ from that of its U.S. counterpart. (Read More…)

By on September 27, 2019

2020 Mazda 3 Hatchback - Image: Mazda2018 was the worst year for U.S. sales of the Mazda 3 since Bill Clinton was president. Back in 2000, the last time Mazda failed to sell more than 65,000 compacts, the Mazda 3 wasn’t even the Mazda 3 – it was the Mazda Protege.

Of course, 2018 was a different kind of year for Mazda’s primary passenger car. Mazda was putting its aging, third-generation Mazda 3 out to pasture in an increasingly anti-car market; preparing instead to launch a stylish new Mazda 3 with an all-wheel-drive option that would (theoretically) steer buyers away from crossovers.

That new car, however, is faring far worse in the U.S. market. Buyers are steering clear of Mazda’s newest car. Year-over-year, Mazda 3 volume is down by more than a fifth. In fact, 2019 is on track to be the lowest-volume year of the Protege/3 era.

Mazda is responding with a 2020 Mazda 3 that will hit the market with a higher base price. And significantly higher equipment levels. (Read More…)

By on August 6, 2019

2019 Mazda Mazda3 front quarter

While professional sports in America are generally the envy of the world – especially when it comes to the variety of high-level team sports available to the fan – soccer (football to the rest of the world) does wonders for maintaining a competitive balance amongst teams due to the system of promotions and relegations. For those uninitiated, the last-place teams in the top level of the various soccer/football leagues are relegated to the next lower league, while the top teams in the lower levels move up a rung on the ladder.

Imagine this system were in place in mainstream American sports. The Cleveland Browns would be competing against high school teams by now.

I can see eyes glazing over already. “Stick to cars! Stay in your lane!” – just like every sports reporter hears any time they venture into politics. I’m getting to that. Basically, Mazda has long been compared to other mainstream Japanese brands – Honda, Toyota, Nissan. But now, they’ve put forth efforts to be promoted to an entry-level luxury brand, and the newest 2019 Mazda 3 AWD sedan seen here is ready to play in that league.

(Read More…)

By on June 5, 2019

Mazda fans on this side of the Atlantic will have to wait patiently for their turn, as the innovative Skyactiv-X-powered Mazda 3 now available in Europe won’t show up here for some time.

On Wednesday, the company announced that continental buyers can begin placing orders for models equipped with a Spark Plug Controlled Compression Ignition (SPCCI) 2.0-liter four-cylinder, tossing out fuel economy and power figures along the way. (Read More…)

By on April 25, 2019

Much-touted engines seem to take a while to arrive in North America, at least when it comes to Mazda. To the brand’s credit, those engines, at least in the case of the Skyactiv-D diesel, do eventually make it to these shores — though many wonder whether Mazda should have even bothered.

The Skyactiv-X is a different beast than its diesel counterpart. With this engine, Mazda promises increased power and greatly increased efficiency, all thanks to the engine’s novel combination of gasoline and diesel combustion elements. Journalists were offered a test drive over a year ago, but when the next-generation Mazda 3 appeared earlier this year, the 2.0-liter Skyactiv-X was nowhere to be seen. What gives? (Read More…)

By on March 27, 2019

 

Our man Corey took the wheel of Mazda’s new compact car last week, flinging the little four-door up and down Californian roads, at least during the times when he was not answering pointed questions from stern Park Rangers.

The base 3 has always had a spot in the Ace of Base trophy room, managing to combine sleek looks with a dose of non-somnambulant handling. Freshly refurbished for 2019, this new model appears to do the same, but has the base model sacrificed any content at the hands of flinty-eyed Mazda accountants?

(Read More…)

By on March 25, 2019

Earlier this year, Mazda showed off its all-new 3 sedan in Los Angeles. The new compact’s intent is to impress a revised, upscale image on the brand. While the 3 delivered in quality, overall refinement, and driving enjoyment, it managed only middling marks with regard to power.

Now, Mazda has upped its game with a more stylish hatchback variant and the additional capability of an all-wheel drive system. But do style and substance mesh in the more expensive hatchback? We went back to California to find out.

(Read More…)

By on February 4, 2019

2013 Mazdaspeed 3 - Image: Mazda Canada

These days it seems as though every automaker, no matter how small, has a performance division on hand to offer up the occasional heart-pounding model variant to be coveted by enthusiasts. However, it only seems that way. Many brands have to go without.

Despite once branding itself as the everyday performance brand, Mazda hasn’t delivered a new Mazdaspeed vehicle since 2010. This left us wondering if the brand’s performance division would ever return. We even asked the company to weigh in on the situation back in 2017, with Mazda suggesting that all of its models are performance oriented (before saying it couldn’t comment on future products or any associated speculation). Subsequent inquiries were met with nearly interchangeable explanations.

Similarly dissatisfied, the folks at Road & Track adjusted their line of questioning in the hopes of prying more information out of Mazda. Rather than asking what’s happening with Mazdaspeed, they asked what it would take to see it produce another automobile. Unfortunately, the answers aren’t particularly encouraging.  (Read More…)

By on January 30, 2019

There’s more than just differing levels of enthusiasm for the letter “u” separating Americans from their Canadian neighbors. There’s a powertrain divide, too, and in no vehicle line is this more apparent than in Mazda’s new 3 compact sedan and hatch.

You read the first drive review on Monday, and some of you perhaps recoiled a bit after seeing the starting price for a 2019 3 sedan, inflated due to a greater level of standard content, a singular (formerly uplevel) engine, and the lack of a manual transmission in all but one bodystyle and trim. It’s possible the latter change ruffled a few more feathers.

Well, head across the border and you’ll feel none of these concerns. The 3 offered by Mazda Canada casts a far wider net, inviting all comers, though the company insists it hasn’t left its premium aspirations behind. (Read More…)

By on January 28, 2019

Corey lewis

We travelled to the small and traffic-free city of Los Angeles last week to check out the newly revamped 2019 Mazda 3, the first product launched under the automaker’s equally new premium philosophy. The next-gen compact apparently heralds the introduction of other higher-end models.

So, is this all-important foundational compact car any good? Let’s find out.

(Read More…)

By on January 24, 2019

Image: Mazda

Mazda’s next-generation 3 sedan and hatch heads to dealers in March, where buyers can kiss the idea of a “base” engine goodbye — at least until the innovative Skyactiv-X motor shows up. Until then, the 2019 3 fields just one power source: the 2.5-liter Skyactiv-G four-cylinder, which makes 186 horsepower and 186 lb-ft of torque.

While the new 3 doesn’t afford buyers any choice in the engine department, its drive wheels are another matter. (Read More…)

By on December 3, 2018

The Los Angeles Auto Show — a title your author will always use in reference to the annual soiree, despite the show’s repeated attempts to rebrand it as “AutoMobility LA” — is over for another year. Shrimp consumed, after parties attended, the works of it.

As befits California, there were no shortage of stunners. On the other hand, as befitting its near-Thanksgiving time slot, there were also a few turkeys.

What was your winner? Betcha can’t guess mine.

(Read More…)

By on November 30, 2018

gladiator

Outside of a Nissan-hosted panel preceding the first media day, the typically mobility discussion was muted at the 2018 Los Angeles Auto Show (and even that panel wasn’t nearly as eye-roll inducing as the usual Ford pronouncements — at least this panel included actual experts making reasonable points, even if I disagree with some of them.)

L.A. was all about the cars – cars you’ll soon be able to buy, should you have the means.

(Read More…)

By on November 28, 2018

It’s pretty common for automakers to talk a big game when it comes to building cars that provide pleasure during everyday driving situations. Generally speaking, Mazda has backed it up.

The Mazda 3 compact sedan and hatch have long been considered among the best of the small-car segment for those who enjoy driving. Mazda knows this and is looking to live up to that reputation with the new global 3, while also boosting fuel economy.

(Read More…)

By on November 9, 2018

Mazda is bringing its new Skyactiv-X engine, hyped as a major leap forward in internal combustion engine technology, to the Los Angeles Auto Show and the end of the month. Wedged inside the new Mazda 3 sedan and hatchback, the powerplant uses “Spark Controlled Compression Ignition,” which is said to combine the efficiency of a diesel unit with the performance of a gasoline mill. The manufacturer claims fuel economy improvements of more than 30 percent over a standard gasoline engine of the same displacement.

Assuming Mazda meets that mark, it’s a petty impressive feat. The 2.0-liter four-cylinder will debut along with the 3’s new platform in L.A. at the end of the month.  (Read More…)

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