Tag: Mazda 3

By on July 8, 2020

mazda

Mazda appears to have embraced a two-pronged strategy to generate interest in its redesigned-for-2019 3 hatchback and sedan. For the coming model year, the automaker plans to add two engines to the lineup — one a potent, uplevel offering designed to give enthusiasts the oomph they so desire; the other, a returning cast member that never went away north of the border.

After this latest move, Mazda may well be out of options for luring eyes and wallets. (Read More…)

By on July 7, 2020

2019 Mazda 3 sedan - Image: Mazda

Mazda fans wanted more power, and that wish will soon be granted. As we learned via dealership codes last month, the 2021 Mazda 3 will give buyers the option of boosting their car’s output via a new turbocharged engine.

As this month is all about vehicle debuts, there isn’t long to wait before the newly potent 3 gets its own public unveiling. And thanks to a Mexican ad, the model’s power levels are already no longer a mystery. (Read More…)

By on June 26, 2020

2020 Mazda 3 Hatchback grey - Image: Mazda

A report earlier this year may have been what many longtime Mazda fans yearned to hear: that the company stands prepared to dump extra horses on its compact 3 sedan and hatch. Floundering since its launch, the little 3 could use a boost — in a number of ways.

Model codes ripped from a dealer’s computer system seemed to indicate a greater level of performance was on the way, and on Thursday Mazda confirmed just that. (Read More…)

By on June 6, 2020

2020 Mazda 3 hatchback grey - Image: Mazda

The redesigned Mazda 3 arrived for 2019 with upgrades in both looks and cabin refinement, elevating the sporty compact sedan and hatch to a level of class it never occupied before. Also new was optional all-wheel drive to temp those who like a little tail action in sandy corners (or just getting through the winter).

Unpredictably, the new 3 landed with a resounding thud.

Launched with too high an entry price in the U.S., the attractive model’s sales plunge was swift and jarring, forcing Mazda brass to re-think the whole effort. They’re still thinking, and it seems the latest move will bring moar power to the little KODOmobile. (Read More…)

By on February 5, 2020

2020 Mazda 3 hatchback grey - Image: MazdaFinally, Mazda appears to be on something of a roll. After U.S. volume at the underdog automaker tumbled to a seven-year low in 2019, January 2020 sales at Mazda jumped 18 percent.

Better yet, January marked the fourth consecutive month of year-over-year gains at Mazda, an essential turnaround for a marque that kicked off 2019 with seven consecutive months of decline. Over the last four months, Mazda’s U.S. sales actually grew by nearly 9,000 sales, a 10-percent uptick.

So, all is well? If Mazda sustains this level of volume growth over the next 11 months, Mazda would follow up its seven-year low from 2019 with a 26-year annual sales high.

The chance for major growth will most definitely fall on the shoulders of the new CX-30, because the fourth-generation Mazda 3’s tragically awful 2019 was followed up by a January in which the 3 rolled over and played dead.  (Read More…)

By on January 24, 2020

2020 Mazda 3 Hatchback grey - Image: MazdaThere are three main criteria for measuring the degree to which 2019 was a disastrous year for the Mazda 3 in the United States small car marketplace.

First, judge the Mazda 3 based on key competitors. Mazda 3 sales tumbled 21 percent to 50,741 units during a year in which the Honda Civic and Toyota Corolla levelled off north of 300,000 units, in excess of six times the Mazda’s total. The Nissan Sentra, Hyundai Elantra, and Volkswagen Jetta were all at least twice as popular as the Mazda 3; the Kia Forte nearly so. The Subaru Impreza outsold the Mazda, too.

Second, consider how the Mazda 3 fared in comparison with its own historical impact. Over the course of the previous 29 years, Mazda USA averaged nearly 84,000 annual compact Mazda sales – 2019’s total was 39-percent shy of that average; 59-percent below the 3’s 2012 peak performance.

Finally, there’s a method that involves adding a rider to either one of the first two functions: the Mazda 3 accomplished these ignominious feats as a highly regarded, all-wheel-drive-available, new-generation car. Imagine Ford launching an all-new F-150 and watching sales plummet to a 29-year low.

And yet, could 2020 be even worse for the Mazda 3? An Outback-ified version of the 3, the CX-30, is sliding into the lineup at a time when sales of small crossovers are surging. The Mazda 3 can’t compete with the Civic and Corolla. It can’t compete with its own memory. What if it can’t compete with its own sibling? (Read More…)

By on January 6, 2020

Too bad about the others. After admitting that it probably should have reconsidered the new-for-2019 Mazda 3’s U.S. pricing strategy, the Hiroshima-based automaker can sit back and look at last year’s results in full. Topping that page is a 7.2 percent sales decline — the result of volume slippage among all nameplates but one.

Nothing beats a compact crossover for surefire popularity. (Read More…)

By on December 23, 2019

2020 Mazda 3 Hatchback - Image: Mazda

One of the bigger stories this year, albeit one that occurred mostly in the background of splashier news, concerned a fun-to-drive compact car that did pretty well for itself over the past decade. For 2019, that car got a makeover and a push upmarket, aligning it more closely with other models in the lineup. That car was the Mazda 3 — and the 2019 model year brought big changes not only to its content, but also its price.

Gone was the American-market’s base 2.0-liter engine and most of the model’s manual transmission availability, and these omissions played an obvious role in inflating the model’s entry price by roughly three grand. Looking back on the sales decline that marked the new 3’s entry to the market, Mazda’s leadership is expressing regret. (Read More…)

By on December 20, 2019

2019 Mazda 3 sedan - Image: Mazda

A system designed to detect obstacles on the road ahead and automatically apply the brakes is acting up in current-generation Mazda 3 vehicles. Seems it’s seeing things that aren’t there.

On Friday, Mazda announced a recall of 35,390 Mazda 3 sedans and hatchbacks in the U.S., spanning the 2019 and 2020 model years. (Read More…)

By on October 18, 2019

Mazda/YouTube

The Mazda MX-5 remains of the purest and most affordable sports cars on the market, and we’re glad it exists. While the plucky roadster might not be the optimal solution for family hauling, a certain ND example did get yours truly and a former managing editor from Toronto to Detroit in January, lugging not just our lanky asses, but two suitcases and camera bags each, plus a 24 of pale ale.

January’s not the happiest time of year in that neck of the woods, but the only climate anomaly that MX-5 had to deal with was a torrential downpour on the way home. Temperatures hovered just above freezing. We were fine.

It’s understandable why many cars go under wraps for the winter, taking on the role of garage queens until flowers start poking up through the soil, but it’s odd to see an automaker imply that a model must be put away. Can’t it take the heat — er, cold? (Read More…)

By on October 2, 2019

2019 Mazda Mazda3 rear quarter

If you’re a regular on these digital pages, you probably read how the revamped-for-2019 Mazda 3 is a very different beast depending on which side of the border one resides. The Canada-U.S. border, that is. Eager to keep cheapskates entry-level car lovers in a certain province satisfied, Mazda Canada saw fit to offer buyers greater choice than Americans enjoy down south, coupled with a very non-premium starting price.

Good stuff, in this writer’s books.

However, despite both countries having access to sedan and five-door variants, both offered with Mazda’s weather-conquering i-Activ all-wheel drive system, the Mazda 3’s Canadian sales trajectory doesn’t differ from that of its U.S. counterpart. (Read More…)

By on September 27, 2019

2020 Mazda 3 Hatchback - Image: Mazda2018 was the worst year for U.S. sales of the Mazda 3 since Bill Clinton was president. Back in 2000, the last time Mazda failed to sell more than 65,000 compacts, the Mazda 3 wasn’t even the Mazda 3 – it was the Mazda Protege.

Of course, 2018 was a different kind of year for Mazda’s primary passenger car. Mazda was putting its aging, third-generation Mazda 3 out to pasture in an increasingly anti-car market; preparing instead to launch a stylish new Mazda 3 with an all-wheel-drive option that would (theoretically) steer buyers away from crossovers.

That new car, however, is faring far worse in the U.S. market. Buyers are steering clear of Mazda’s newest car. Year-over-year, Mazda 3 volume is down by more than a fifth. In fact, 2019 is on track to be the lowest-volume year of the Protege/3 era.

Mazda is responding with a 2020 Mazda 3 that will hit the market with a higher base price. And significantly higher equipment levels. (Read More…)

By on August 6, 2019

2019 Mazda Mazda3 front quarter

While professional sports in America are generally the envy of the world – especially when it comes to the variety of high-level team sports available to the fan – soccer (football to the rest of the world) does wonders for maintaining a competitive balance amongst teams due to the system of promotions and relegations. For those uninitiated, the last-place teams in the top level of the various soccer/football leagues are relegated to the next lower league, while the top teams in the lower levels move up a rung on the ladder.

Imagine this system were in place in mainstream American sports. The Cleveland Browns would be competing against high school teams by now.

I can see eyes glazing over already. “Stick to cars! Stay in your lane!” – just like every sports reporter hears any time they venture into politics. I’m getting to that. Basically, Mazda has long been compared to other mainstream Japanese brands – Honda, Toyota, Nissan. But now, they’ve put forth efforts to be promoted to an entry-level luxury brand, and the newest 2019 Mazda 3 AWD sedan seen here is ready to play in that league.

(Read More…)

By on June 5, 2019

Mazda fans on this side of the Atlantic will have to wait patiently for their turn, as the innovative Skyactiv-X-powered Mazda 3 now available in Europe won’t show up here for some time.

On Wednesday, the company announced that continental buyers can begin placing orders for models equipped with a Spark Plug Controlled Compression Ignition (SPCCI) 2.0-liter four-cylinder, tossing out fuel economy and power figures along the way. (Read More…)

By on April 25, 2019

Much-touted engines seem to take a while to arrive in North America, at least when it comes to Mazda. To the brand’s credit, those engines, at least in the case of the Skyactiv-D diesel, do eventually make it to these shores — though many wonder whether Mazda should have even bothered.

The Skyactiv-X is a different beast than its diesel counterpart. With this engine, Mazda promises increased power and greatly increased efficiency, all thanks to the engine’s novel combination of gasoline and diesel combustion elements. Journalists were offered a test drive over a year ago, but when the next-generation Mazda 3 appeared earlier this year, the 2.0-liter Skyactiv-X was nowhere to be seen. What gives? (Read More…)

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