#Pricing

Maybe, we told you in early May, you’ll soon be able to get a deal on a Subaru Outback.

As new vehicle demand gradually shrinks in America, every automaker wants to grow their market share in order to maintain steady sales output. “Sure, there are fewer buyers,” the automaker says, “but we’ll grab more of them.”

Decreased demand has a tendency to increase competitiveness. Not surprisingly, Subaru anticipated the need to more dramatically increase incentives on the least-incentivized cars in America as 2017 progressed. Even an in-demand automaker such as Subaru is going to struggle when rival automakers are routinely dropping prices by more than 10 percent.

Thus, according to ALG, Subaru’s average discount per vehicle shot up 63 percent, year-over-year, in June 2017.

Overall auto sales are falling in the United States, but utility vehicle sales are not. This explains, in part, why average transaction prices are routinely rising to record levels — June 2017 ATPs were up 1.5 percent year-over-year, for example.

And what better way to take advantage of the American consumer’s willingness to pay more for a new family vehicle than with a new top-spec trim level. For the second-generation 2018 Chevrolet Traverse, that variant is called the High Country.

The High in High Country could represent one of two things. Either you need to be high to pay $52,995 for a Chevrolet Traverse or — and it could be the latter — the elevation of this Country is so High you’re about to suffer altitude sickness.

Perhaps there’s a third option. It could be an outstanding value.

Premium positioning? Only in a small measure.

The 2018 Buick Regal TourX, the wagon variant of the sixth-generation Regal, will be priced to compete more directly with the Subaru Outback than European wagons.

That’s not bad news for wagon enthusiasts who consider the Volkswagen Golf Alltrack too small, the Subaru Outback too obvious, and both the Volvo V60 Cross Country and Audi A4 Allroad too expensive.

CarsDirect has learned that the 2018 Buick Regal TourX, including delivery fees, will be priced just a tick under $30K at $29,995 in base 1SV trim.

Sure, there’s no vinyl bench seats and standard Slant Six engine, but this isn’t 1981 and Chrysler Corporation isn’t trying to boost sales by stripping down a LeBaron and calling it Special. Fiat Chrysler Automobiles is, however, trying to make three models more appealing to the buying masses, meaning trim changes are afoot for 2018.

What models, you ask? Two very old sedans and a crossover. According to ordering documents sent to dealers, FCA plans to ratchet down the entry-level price of the 2018 Chrysler 300 and Jeep Cherokee, while also shaking up the bottom end of the Dodge Charger.

Geely may be pushing the Lynk & Co brand as the most connected and tech-savvy in existence but its senior vice president Alain Visser believes its sales strategy should remain simple. With cars supposedly rolling out in Europe and North America for 2019, Lynk & Co is only planning to offer an extremely limited number of trim choices that rotate seasonally. It’s a fine strategy for an unknown element breaking into the marketplace but it does omit the ability to rake in the additional dough via optional extras. However, it also permits for lower production costs and a flat rate Lynk & Co claims buyers won’t need to bother negotiating.

How convenient for everyone.

You’ll have to shell out a fair bit of extra cash to get into a 2018 Ford Expedition, as the completely redesigned full-size SUV now carries an entry price above the $50,000 marker. Ford has to pay for that aluminum body, you know.

Of course, buyers aren’t just receiving a lighter body and long-overdue styling update. More standard features and considerably more power comes as part of the package, as well as the return of an off-road package that disappeared as an option years ago. As buyers move up the trim scale, they’ll soon discover the price gap between 2017 and 2018 Expedition models only grows larger.

An extra one, that is. As Subaru prepares its second-generation Crosstrek for a trip to dealers this summer, just-released pricing shows buyers won’t have to dig much deeper into their wallet.

To get into a new Crosstrek, which adopts the stiffer Subaru Global Platform and massaged 2.0-liter Boxer four of its Impreza sibling, customers will need to pull out just one extra bill: a Benjamin. With an MSRP of $21,795 for a 2.0i base model, the 2018 Crosstrek costs just $100 more than the 2017 model. A destination and delivery charge of $915 brings the price to $22,710.

However, if you’re simply not up to the task of rowing through the new six-speed manual transmission, Subaru has a deal for you.

Volkswagen of America announced pricing for the 2018 Volkswagen Tiguan starts at $26,245, including fees, when the second-generation small crossover arrives at U.S. dealers this summer.

Volkswagen will charge $500 for an optional third row of seats for buyers who are selecting 4Motion all-wheel drive. Front-wheel drive 2018 Tiguans include the third row as standard equipment

Base Tiguan pricing increases by only $385 compared with the 2017 model, another sign that Volkswagen plans to move the first-generation Tiguan — which takes the Tiguan Limited name — downmarket.

The top-spec 2018 Volkswagen Tiguan’s U.S. price, when every option and package plus all-wheel drive and a third row are added to the SEL Premium trim, climbs to $40,445.

2018 will be the final year for the current iteration of the Ford Focus RS.

Shed a tear.

Now shed another tear for the old base price, because the old base Focus RS is done, CarsDirect says. For 2018, Ford is equipping every U.S.-bound edition of the Focus RS with a limited slip differential, the RS2 package, and 19-inch wheels.

As a result, the $36,995 2017 Ford Focus RS gives way to a $41,995 2018 Ford Focus RS.

Paging the Civic Type R. Civic Type R to the showroom.

There was plenty to like about Buick’s heavily revised 2017 Buick LaCrosse when it debuted last year, but the shrinking passenger car market rubbed some of the shine off the full-sizer’s standard features and newfound efficiency. It also propelled sales further downhill.

Buick isn’t resting on its laurels for the generation’s sophomore year. For 2018, Buick’s eAssist mild hybrid system returns to the LaCrosse after a year’s absence, joined by a new transmission in V6-powered models and a starting price designed to lure more buyers into the showroom.

Earlier this month, Honda announced pricing for its hotter Civic Si sedan and coupe, both of which carry an after-delivery price of $24,775. However, at 205 horsepower, the 2017 Civic Si’s powertrain could leave some front-drive sporty car lovers wanting more.

Not to fear, the Civic Type R will arrive on dealer lots imminently. Offered on North American shores for the first time, the Type R adds an extra 101 hp to the Si’s power output, all thanks to a turbocharged 2.0-liter four-cylinder. Torque tops out at 295 lb-ft, and a hatch is the only bodystyle available.

According to new photos of a fresh-from-England batch of Type Rs, the cost of that extra power amounts to about $100 per horse.

Will anyone notice? Mercedes-Benz certainly hopes so, as it recently choose to ditch gasoline powerplants altogether and make the Smart sub-brand an all-electric affair.

The automaker announced pricing and specifications for its 2017 Smart Fortwo Electric Drive coupe and convertible today, billing the two-seater as one of the cheapest EVs you can buy. The droptop variant remains the only electric convertible you can get your hands on, should that be your thing.

While many scratch their heads and wonder why Smart continues to exist in North America, the automaker hopes to entice consumers with a lower starting price and added range.

America’s insatiable crossover thirst has made the Nissan Rogue — a relative newcomer to the segment — a sales juggernaut and a top rival to the likes of the Toyota RAV4 and Honda CR-V.

As summer approaches, two of those vehicles are undergoing a sales strategy shift to better position the models against each other. No, one of the models isn’t the new-for 2017 CR-V. Nissan and Toyota, however, hope to draw in more customers by tweaking prices and content on the Rogue and RAV4, though the two automakers are going about it in very different ways.

While many would argue that piloting your own vehicle is a key part of freedom and enjoyment of life, there are times when we really wish our vehicle could take us home from the bar. Cabs are expensive, Uber is potentially unavailable, and transit, well… it would have to be very good transit.

While vehicles with fully autonomous Level 5 driving modes remain out of reach, automakers are busy trying to wrestle that steering wheel from your hands. Already, most vehicles employ some level of mild self-driving abilities, whether it’s keeping your crossover between the lines, braking automatically to avoid that driver who’s allergic to signalling, or parallel parking itself. It’s nice to have some help sometimes.

However, just because people like protection on the road doesn’t mean they’re not also protective of their wallets. What is your average car buyer willing to pay for these conveniences?

Not surprisingly, you’ll pay more for the redesigned 2018 GMC Terrain than its squared-off predecessor, but you’ll pay considerably more for the top-flight Denali variant.

Perhaps this isn’t surprising, as the luxury Denali trim is General Motors’ favorite way to squeeze profit give consumers what they want from GMC’s lineup.