#NissanZ

As I’m sure you’ve seen elsewhere on these pages, the 2023 Nissan Z has broken cover in Brooklyn. And as much as I, TTAC’s professed Z fanatic, would love to be there, I simply can’t get away from the desk this week. Tim’s there, but I suspect he’s spending most of his time geeking out over Seinfeld filming sites.*

*Ed. note: Chris knows me too well. But Seinfeld was mostly filmed across the river in Manhattan and I’ve been to the diner that served as the coffee shop. It wasn’t that good.

Yes, we saw the reveal of the Z Proto last summer, and this production version isn’t changed all that much. Most notably, beneath the sculpted sheetmetal lies a platform that isn’t all that different than the outgoing 370Z, with a 400hp V6 that, while stout, isn’t all that new either. The journalists are surely agog with the reveal of the new car, but almost none of them will buy it. And, when you break down the likely sales figures, the new Z will likely sell in a year what a Ford F-150 sells in a day or two.

The sports car market in general is irrelevant. So why does a new Z matter? Let’s wander a bit into the history of the Z for a moment.

BROOKLYN, NY — The 2023 Nissan Z is here. And it’s dropping the numeric nomenclature.

That’s right. Just call it Z.

Tonight’s the night. The wraps finally officially come off the next Nissan Z.

Your humble author is sitting at a Starbucks in Brooklyn, counting the hours until tonight’s unveiling. And thinking about the future of not just the Z, but Infiniti.

I cannot tell you the number of times I’ve gotten excited about the prospect of a new vehicle only to learn it’s going to limited to some lousy country where they don’t even bother to drive on the correct side of the street, have funny-sounding police sirens and/or happen to be involved in some other roadway debacle — like using the metric system on signs, just because it’s easier.

Meanwhile, nobody even seems to notice when we export our best automotive wares. Sure Europeans enjoy the Corvette’s mind-blowing performance and ability to absolutely devour highway miles at an unbeatable price (ignore the Euro-spec C8). But it probably lacks panache or the appropriate level of refinement (whatever the hell they’re looking for) and doesn’t accessorize with the sport coat and bare ankle look they seem so sprung on. Have you ever seen a Corvette in Europe? Of course, you haven’t. They almost never cracked 1,000 deliveries per year because the entire continent hates V8 engines.

Don’t fact check me on that last one because it’s irrelevant to the purposes of this article about petty revenge. All you need to know is that I was just informed that Nissan’s upcoming 400Z (name pending) won’t be available in Europe.

Considering the dire straits Nissan currently finds itself in, I don’t think anybody felt ultra-confident that its next Z-badged performance coupe was automatically going to be a home run. I certainly did not. But then I watched Nissan CEO Makoto Uchida climb out of the prototype as he reminisced about how his first car was a Fairlady Z, noting that it was a “love at first sight” kind of deal.

It was fitting, not just because the Proto Z that debuted on Tuesday is clearly inspired by that iconic model but also because he just unveiled a car that will probably leave a lot of other young drivers feeling the exact same way.

Nissan spent a lot of time parading around Z models ahead of the debut, suggesting that the prototype would be influenced by them all. But it has become clear that the earliest models are the ones doing the heavy lifting. While the squared tail lamps floating on a black canvas covers everything up to the 300ZX, the Proto Z’s overall shape is commensurate with the original 240Z. It also happens to be quite handsome and uncluttered by a lot of the busyness found on modern-day sporting cars.

Electric crossovers are all the rage, but they might not get blood pumping the way a rear-drive sports car can. Especially one with a heritage like Nissan’s Z.

The subject of much rumor and speculation, the successor to today’s remarkably aged 370Z was already known to be in the works, carefully pored over by a team of fastidious Japanese engineers eager to do the model’s lineage proud. Expected to carry the name 400Z, a prototype is headed our way in just a short time.

Nissan’s new 4-year plan, despite aiming for efficiency and value, doesn’t leave sporty driving in the dustbin of history. Sports cars still exist as one of the automaker’s core products, and the very long awaited next-generation Z will be among that global cohort.

On the volume side of things, the brand’s compact and midsize crossovers are due for a rejuvenation, along with Nissan’s midsize pickup, which last gained a new body during the Bush administration.

Everybody knows Nissan’s 370Z has overstayed its welcome. With over a decade of service beneath her belt, the old girl has done her part and now cries out desperately for retirement.

It’s not the car’s fault; Nissan simply hasn’t had anything to replace it with. As such, it’s had to keep sending the tired veteran back to the front. While a successor has been rumored to be in development for ages, little hard evidence turned up to prove its existence.

Meanwhile, the current Z continues to bleed sales. Nissan only managed to move 2,384 examples inside the United States last year — down from a similarly modest 3,468 in 2018. This year won’t be any better for the model, though we now finally have confirmation that Nissan is making moves on the next Z car — and it seems to support rumors that it will adhere to a retro-inspired look. Nissan has filed a trademark patent with the Canadian Intellectual Property Office and the Z logo looks quite a bit like it did when we were still calling the marque Datsun.

As we told you on Sunday, Nissan’s chief planning officer, Philippe Klein, desperately wants to hold on to the sporty heritage of the Z name, but doesn’t know how it can fit into the brand’s future lineup. The horizon’s hazy for this athletic occupant of the Nissan stable.

Besides a refresh for the 2013 model year, the existing 370Z is an ancient thing, having first appeared on North American shores in early 2009. The elimination of the manual transmission in 2018 Roadster models doesn’t help its performance image, though segment rivals can take most of the blame for the model’s declining fortunes.

We’re now hearing more information on something Klein alluded to. There’s more Z to come, but it will apparently be more of the same, not some altogether new creation.

Nissan has revealed that modest improvements to the 2018 Nissan 370Z will not result in any increase to the 370Z’s base price.

In the United States, 370Z pricing will start once again at $30,875, including an $885 destination and handling charge. But Nissan believes the 2018 370Z, while still very much the same sixth-generation car it’s been since the 2010 model year, is better than the 2017 car.

You can’t get a manual transmission in a 2018 Porsche 911 GT2 RS. You can’t get a manual transmission in a Ferrari 488 GTB. Yet for its ninth model year, Nissan saw fit to improve the 370Z’s manual experience.

How ’bout that?

I fell in love for the first time as a 10-year-old boy in tiny Pella, Iowa. She passed me and I couldn’t take my eyes off of her until she turned the corner and ran away.

That babe was the 1970 Datsun 240Z, and it was driven by one of the coolest cats in town.

Little did I know then that I’d have a hand in bringing the Z back from the dead some 28 years later.

Nissan is finally ready to give us a look at the next-generation Z sports car — and just in time, too.

According to a report from Japan’s Best Car magazine, the Japanese automaker will unveil a Z concept at the 2017 Tokyo Motor Show in October. Earlier rumors suggested a next-generation Z car could take the form of a crossover, based on Nissan UK’s Gripz Concept, but it seems it’ll be a traditional rear-wheel-drive coupe with similar proportions to the current car.

I wonder how many of the Best and Brightest have been watching, waiting for this column to descend once again upon a subject automobile that has had a truly mystical device bestowed upon it by its creator. I’m talking about the equipment that blew the expression right off your neighbor’s face when showing off your new purchase in the driveway. A true novelty lost to time. Something that probably should be capitalized on currently by automakers in an updated form in this age of “let’s fill this humorless pod full of unusable gadgetry so it doesn’t look like a rolling flip-phone.”

I’m talking, of course, about a little thing called voice warning.

You see kids, something magical happens when that speaker chimes in to apprise you of things you probably already knew about. And while we’re on the subject of cars so equipped, why not focus on something with … soul?

Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.

As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.

Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.

Well, I hate to say I told you so, but I told you so, didn’t I? Eight years ago, when the R35 GT-R arrived on our shores, it was widely claimed and believed that Nissan would sell 5,000 GT-Rs a year in this country and that the GT-R would cast an effective halo on the company’s relatively unexceptional product line. As to the first prediction: they didn’t close. You would need to combine four of the GT-R’s best-selling years to break the five-thou mark.