#Mazda
Mazda and Toyota's Joint Venture Is Official, Tons of Corollas and a Mystery Model Await
There’s 4,000 new jobs coming to Huntsville, Alabama, but there’ll also be 150,000 unnamed Mazda crossovers rolling out to dealers across North America each year — assuming the model’s a success. Our money’s on Mazda giving its new child a name starting with “CX-.”
Mazda and Toyota made their 50-50 joint venture official this week, creating a business entity called Mazda Toyota Manufacturing, U.S.A., Inc. and boosting the presence of car manufacturing in the South. Production begins in 2021. For Mazda, it will be the company’s first assembly facility in the U.S., though it’s technically not a wholly-owned, standalone operation. There’ll be just as many Toyota Corollas leaving the factory as Mazdas.
While there are scant clues about the nature of Mazda’s mystery vehicle, the brand’s recent sales, plus a revealing loyalty report, suggest the company could have a hit on its hands.
Buy/Drive/Burn: Alternative Japanese Minivans From 1997
In the first van edition of Buy/Drive/Burn, we inquired which luxurious minivan from 1994 you’d relegate to each category. Using typical One Simple Trick methodology, I lured everyone in with a picture of the Previa (above). Then, when the Previa was not a choice in the transportation trio, you all doused me in Haterade.
Well, here you go. Import vans — including the Toyota Previa. Douse me in clicks!
Yes, There's a Rotary Engine Coming to a Mazda Vehicle Next Year, but It's Not the Main Event
If you’re prone to daydreaming about slinky roadsters and curvaceous coupes powered by a high-revving rotary engine, this news might disappoint.
Mazda, one of a dwindling handful of automakers not in possession of an electric (or even hybrid) vehicle, plans to change that status next year with the introduction of a small battery-powered car. Coming along for the ride — at least in one variant — is a rotary gas engine designed to go unnoticed by the driver.
All-wheel-drive Mazda 6 Prospects Looking Very Iffy
Back in January, the National Highway Traffic Safety Administration listed crash test ratings for the 2018 Mazda 6 in two distinctive flavors: the front-wheel model and the… all-wheel-drive variant? Wait a minute, Mazda isn’t making an AWD drive version of the sedan. Right?
While there’s been plenty of confirmation for the Mazda’s new 2.5-liter turbocharged engine, we hadn’t heard anything about all-wheel drive. When questioned, the automaker said it couldn’t say anything about it one way or the other. However, Mazda North America CEO Masahiro Moro has admitted there could be a layout issue that would make pairing the new engine with all-wheel drive exceedingly difficult.
Subaru Turns to Its Friends for Electrification Help
If you’re a modern-day automaker without an electrification strategy, you’re in trouble. Not only will you face the global stigma of being truly evil, you might also miss out on the possibility of future sales. Sure, electric vehicles only account for about 1 percent of total domestic deliveries right now, but it’s a growth market, spurred on by political pressure and regulatory action. Some regions, like California, have plug-ins taking up as much as 5 percent of annual car sales.
Subaru needs help, as it doesn’t sell a single electrified vehicle. The brand discontinued the Crosstrek Hybrid, and its only battery-driven plug-in, the long-defunct Stella EV, was sold only in Japan and proved about as popular as VD. While Subaru can certainly build a good car, it hasn’t had the best luck with electric vehicles.
It’s now calling on its “friends” for backup.
Mazda Skyactiv-X Prototype First Drive - Is the Future Highly Compressed? [UPDATE]
In an era where just about every automaker is talking about electrification of its powertrains to some extent or another, Mazda is taking a different tack — remaining heavily focused on the good ol’ internal combustion engine.
This doesn’t mean electrification isn’t part of the company’s future powertrain strategy – it is – but in the nearer term, the company is working on ways to increase power while boosting fuel economy in its small gas-powered engines.
(Before we get to that, yes, the company’s long-promised diesel is still coming to America, though there’s still no official date.)
In order to show off its new tech, Mazda invited journalists to its research and development HQ in Irvine, California to drive prototypes outfitted with the Skyactiv-X engine.
Ace of Base - 2017.5 Mazda 6 Sport
6 Appeal: Mazda's Newly Turbocharged Midsize Reveals Its MPGs As Automaker Hopes Upscale Push Pays Off
This is the sixth model year for the third-generation Mazda 6 which, despite its age, remains arguably the best-looking midsize sedan on the market. Mazda belatedly answered long-standing cries for more power by offering a turbocharged 2.5-liter inline-four for 2018, giving the model the grunt it needs to back up its sporting pretentions.
We now know what drivers can expect at the pumps from this engine, borrowed from the CX-9 parts bin. However, can the emergence of a true Mazda 6 sports sedan rekindle waning interest in the model?
Is the Toyota Yaris IA Getting a (Formerly Rejected) Sibling?
Three years ago, I stood in the Palais des congrès in Montreal as representatives from Mazda Canada introduced the next-generation Mazda 2, a model that never made it to either Canadian or American dealer lots. Well, not as a Mazda, anyway.
The 2015 Montreal International Auto Show debut of the KODO-ified little hatchback was hardly on the same level as, say, that of the next-gen Ram 1500 or Chevrolet Silverado or Ford Ranger we saw last week in Detroit. Still, the previous 2 endeared itself to buyers as a roomy, agile, and quirky little beast, and the redesigned model looked sharp. All good. Certainly, small cars weren’t nearly in as much danger from subcompact crossovers in 2015 as they are now.
So it was odd to see the model disappear from the future lineup on both sides of the border, only to return almost immediately as a Scion-badged sedan, the iA.
The one-car iA line, now sporting a Toyota badge, soldiers on alongside the existing three- and five-door Yaris — the Yaris that isn’t a Mazda — for the 2018 model year. But it’s in 2019 that things get confusing.
New Vehicles Are More Powerful and Efficient Than Ever, but the Greenest Automaker Only Sells Gas Models: Study
Every year, the Environmental Protection Agency tabulates all available data for new vehicles sold in the United States and prints colorful graphs showing the country’s progress — or in some cases, regression — in key areas of autodom. Areas like average fuel economy, vehicle weight, horsepower, and emissions.
It’s a tradition dating back to the heady, wide-lapelled days of 1975.
The most recent report on light-duty vehicles in the U.S. shows definite, albeit incremental, progress towards many environmental goals. While the auto landscape may not be advancing at the rate preferred by many environmentalists, urbanists, and the Tesla fan base, there’s cause for celebration within the report’s pages. There’s also a special prize in there reserved just for Mazda.
Mazda's Rotary Engine Might Appear in a New Toyota Project, But You're Going to Be Disappointed
With news of Mazda’s rotary engine development surfacing throughout the past year, we’ve been actively following its progress. Of course, die-hard rotary fans have been less enthused, as all information points to the powerplant continuing on as a gas-driven range extender for EVs — rather than the heart and soul of a high-performance coupe. It could still happen, but it’ll be a long wait.
The prognosis recently became more interesting, though enthusiasts aren’t likely to feel any better about it. Toyota is hinting that Mazda’s rotary could be the perfect solution to a concept vehicle it’s currently working on. Unfortunately, that unit is the e-Palette — an autonomous box riding atop the company’s new battery electric platform, with more applications as a mobile store than as a personal conveyance.
Joint Toyota-Mazda Assembly Plant Headed to Alabama: Report
It looks like Alabama has won out over North Carolina in the battle to secure a massive, $1.6 billion joint assembly plant. The factory, a partnership between Toyota and Mazda (which, as of last summer, Toyota owns a 5 percent stake in), is reportedly headed to Huntsville, Alabama, and should give the smaller automaker the American capacity it needs to boost crossover sales.
Sources tell Reuters that company officials and government representatives will make an announcement today at the future factory site. Not only does the new plant herald lots of new jobs, it also means a new model.
Piston Slap: A Self-defeating Technology Disorder?
Felix writes:
Got a Mazda 3 hatch to replace my 29-year-old MR2, and while it’s no MR2, it has its own benefits. But I detest Hill Launch Assist, and the power steering is the biggest reminder that it’s no MR2.
The Mazda power steering is better than I expected, but it’s still the first thing I notice when I start it up and always makes me want the MR2 back, three years later. I tried turning the engine off on a private road with just enough slope to keep moving, and it’s kind of scary to imagine that happening on a freeway, it’s so stiff and jerky. Is there any way to disable it and having just plain manual steering, to see what it’s like?
As for Hill Assist, what annoys me the most is not knowing if a slope is enough to trigger it or not; if I expect it, and it didn’t engage, there’s a tire chirp for no reason, and if I don’t expect it but it did engage, I sometimes kill the engine unless I’m paying attention. I can understand its attraction for weenies who are just learning stick, but I don’t need it and don’t want it.
Mazda's MX-5 Available With Cherry On Top For 2018
Mazda is offering driving enthusiasts a late Christmas gift by touching up the Miata for 2018 with a bevy of welcome options and a handful of all-inclusive improvements.
Even though nobody complained about the fourth-generation MX-5’s on-road behavior, the manufacturer still tweaked its rear suspension and steering for 2018. It also says it made efforts to reduce undesirable cabin noise. However, the most noticeable alteration for the next model year is the addition of an optional red soft top for the North American market.
When the Open Road Soothes Your Existential Angst
The year was 1992. Your mullet was uncomfortably shaggy, your jeans unfortunately baggy, your personality unbecomingly braggy.
And Admiral Stockdale famously asked a vice presidential debate audience, “Who am I? Why am I here?”
Midst massive life transitions over the last 10 months — a website sale, a house sale, a much bigger TTAC role, a move to another province, a real job, a smaller TTAC role — I have more than once asked the very same questions, though often to myself, with nothing more than the sound of a Spalding clanging off the rim as I practice free throws in the driveway. These are not easy questions to answer, but I have discovered that jumping into a car and driving into the darkness is a great way of sourcing internal feedback.
I learn by asking questions. I often find answers tucked away somewhere between a perfectly timed downshift in a 2004 Mazda MX-5 Miata and a jaw-dropping upshift in a 2018 Honda Civic Type R.
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