The Hipster Marque? Mazda Is Selling an Identity Along With Its Cars

Mazda is like that artisan pizza place or a craft brewery your coolest friends all like. They make a familiar product, but there is definitely something different about it. While you can’t always place your finger on it, that unexplainable “x” factor affords them the hint of pretentiousness that comes along with doing things differently.

And like any hip outlet selling quirky artisanal goods, they are likely going to start charging you more for it.

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Mazda Flashes Us a Little Leg With Its Redesigned 2017 CX-5

Everyone assumed that the next incarnation of the Mazda CX-5 wouldn’t make an appearance until next year, so it was a bit of a surprise to see Mazda showing off carefully lit photos of its next-generation compact crossover today.

It’s definitely not an unwelcome surprise, as this 2017 model has one hell of a good-looking profile.

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Vellum Venom: 2016 Mazda MX-5 Miata (ND)

I had the distinct non-privilege of sampling an ND Miata at a Mazda event for the general public, which was also covered by one of TTAC’s sister publications. A gaze at the hood bulges at (slow) auto journo track speeds netted a surprise: there was an urgency to get this cab-backward profile on the Vellum.

It’s no different than being a design student; visions quickly sketched on vellum (lower case) were crucial. Today’s urgency isn’t for my GPA, but for Vellum Venom’s readers (all 51 of you) and for my soul. It’s been too long.

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Ready to Sail: Here's Your Japanese Class of 1992 Eligible for Import

Since the 1980s, draconian federal importation laws have meant enthusiasts in the United States must wait a full 25 years before some of their favorite brand’s models are legal on these shores. And every year, groups of enthusiasts take to the internet to contemplate what cars will be available for importation with the turn of the new year. The arrival of each new calendar year then becomes a celebration of the past, a revisit of forsaken models, a festival of other-market obscurity.

The Land of the Rising Sun is becoming more than just a source for tuners looking for their next drift car. That’s right, Japanese cars are now collectible.

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2017 Mazda MX-5 RF: Folding Fastback Fun Starts at $32,390

Mazda has kicked off presale orders for its 2017 MX-5 RF, the “retractable fastback” that gives would-be convertible buyers an extra feature to help win their spouse’s support.

Introduced to salivating journalists at the New York Auto Show, the model starts at $32,390 (including a $835 destination charge) in Club trim — a $2,955 increase over a 2016 MX-5 Club.

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Naughty Five-Doors: The Wonderful World of Wagons in the 2000s

If you were to take a moment to ponder the death of the wagon in America and had to put a timeline on when it all started, quite a few people would wager it arrived in the 1990s. That timeline makes a lot of sense, since that’s when the SUV craze really started to take off. But there isn’t a specific date when it all came crashing down, and that’s frustrating as a historian.

We can nail down the end of the Roman Empire to the year that Odoacer overthrew Romulus Augustus (476, if you were concerned), but there was never an “okay, no more wagons starting now” moment in our country.

With that in mind, let’s take a look at some of the highlights of the longroof market in the Naughts.

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Even Mazda Is Now Selling More Crossovers Than Cars, But Overall Mazda Sales Are Still Down

Over the last two months, Mazda, that great tiny bastion of four-cylinder engines and SkyActiv and adding lightness, has sold more crossovers than cars in the United States.

Yes, that Mazda. The Mazda that had to rebadge Fords to bring its first two SUVs to market. The Mazda that, only four years ago, produced two-thirds of its U.S. sales with passenger cars.

Unfortunately, the gains now produced by Mazda’s CX crossover division aren’t enough to counteract the plunging sales of Mazda’s three remaining cars. As a result, Mazda’s U.S. market share is down to just 1.7 percent through 2016’s first eight months.

The good news for Mazda? Company bosses saw this coming. As part of a long-term strategy, Mazda is sticking to its guns, unwilling to overreact to disappointing short-term results with short-term fixes.

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Ace of Base: Mazda CX-3 Sport

Sometimes a manufacturer churns out a base trim that is — all things considered — the primo choice for that particular model. Here’s an example.

Yes, yes, yes. I know. Another bloody crossover. But before you scroll down to re-read one of Jack’s breathless exploits or Sajeev’s rants on automotive style, permit me the following: what would happen if Mazda spent all its R&D budget shoehorning a rotary engine into the upcoming MX-5 RF?

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Guest Review: 2016 Mazda MX-5 Grand Touring Automatic

Please welcome TTAC reader Mike Allen. He recently took delivery of an automatic-transmission MX-5 and drove it through California in search of enlightenment!

The fourth-generation Miata is no stranger to these pages, having been reviewed by Tim Cain and Alex Dykes in the past year. But these reviews, like most of those you’ll find out there on the Internet, are based on short drives of manual-transmission models.

For many auto enthusiasts, the idea of buying a Miata with an automatic transmission verges on a Pelagian level of heresy. Yet for those of us who are condemned to the purgatory of Los Angeles traffic, even the most damnable heresy eventually becomes palatable. That’s why my loaded-up, Grand-Touring-spec MX-5 has just two pedals.

As you’ll see below, that doesn’t mean it’s not worthy of your consideration. Shortly after taking delivery last month, I took it on a 900-mile trip to the heart of inland California and found that out for myself.

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Coincidence? 13 Months Of Mazda MX-5 Miata Sales Growth Stops As Fiat 124 Spider Arrives

The fourth-generation ND Mazda MX-5 Miata is undoubtedly, indisputably, undeniably the best addition you could make to your garage.

Some people disagree.

Fiat Chrysler Automobiles reported 480 U.S. sales of the Fiat 124 Spider in July 2016. The Spider is a thoroughly transformed version of Mazda’s fourth Miata: different body, distinct suspension tuning, unique powerplant.

With the 124 Spider’s arrival in the United States, 13 months of Mazda MX-5 Miata sales growth came to a screeching halt.

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2017 Mazda3 Promises a Better Drive, as If That's What the 3 Needs and Consumers Want

Mazda sales representatives across the United States finally have the golden ticket for all of those eventual Honda Civic buyers who walked out the door before even test driving a Mazda3.

“When the driver maintains a constant steering angle, GVC immediately recovers engine drive torque, transferring load to the rear wheels to enhance vehicle stability,” Bill will tell his next up, quoting Mazda USA’s press release. Says Joe to the young couple expecting their first child: “The extremely subtle amount of deceleration force added by GVC normally amounts to 0.01 G or less.” Tom, with a patronizing over-the-glasses glance at the fixed-income senior citizens across the desk, says, “GVC demonstrates its effect consistently over a wide range of driving situations, regardless of the driver’s level of skill.”

GVC, or G-Vectoring Control, is the next step in Mazda’s Skyactiv-branded technology. G-Vectoring control debuts on the refreshed 2017 versions of the Mazda6, a chronically unpopular midsize sedan, and the increasingly uncommon Mazda3, sales of which have tumbled by nearly a fifth since the car’s 2012 peak.

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Ace of Base: Mazda3 I Sport

Base model. What does that image conjure to mind? Vinyl seats? Tinny AM radio? A low rent penalty box on wheels? A few years ago, you’d be right on the money. Driving misery was available for voluntary purchase at the showrooms of just about every major car maker.

Now, though … it’s tougher to find, but there are entry-level vehicles out there that, in their cheapest guise, won’t make you cringe with each pull of the driver’s door handle. These base models? They’ve aced it. Here’s a good example.

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What Would a Mazda3-based Dodge Dart Successor Look Like?

Last week, our own Tim Cain broke down exactly why the Dart was destined for the dustbin. Steph asked in April if the Dart would outlast the Obama administration, a question answered last week with a resounding “no” from Auburn Hills. And before that, I asked you what company could build a replacement for the Dart, while offering up my own guesses. One car kept rising to the top of the suggestion list: the Mazda3.

But, what would a Mazda3-based Dodge Dart replacement look like? We wanted to know. And since none of us at TTAC are particularly gifted when it comes to pixel manipulation, we commissioned a pair of renders from the talented Theophilus Chin of Chris Doane Automotive to find out.

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Mazda Still Plans to Launch Diesels in the U.S.

Volkswagen’s emissions scandal gave oil burners a bad name, but Mazda isn’t ditching its plans for a diesel roll-out in North America.

The automaker has an internal timeline for a stateside launch of Skyactiv diesels that will meet stringent U.S. pollution regulations, Automotive News reports.

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Next-Generation Mazda MX-5 Won't Be Smaller, Just Lighter

Sick of trying to motivate your Mazda MX-5 Miata’s prodigious tonnage? Thinking of giving that porker away to a friend? Help is on the way.

The next generation of automotive journalism’s favorite ride will shed weight, thanks to the use of carbon fiber, Autocar reports. That could mean smaller engines for all markets.

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  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!