June auto sales in the hard-hit U.S. new vehicle market were nowhere near normal for this time of the year, down an estimated 25 percent below levels seen last June. An improvement from May, yes, but far from a return to normal.
Unless, of course, you’re Mazda.
The pandemic-era trend we detailed not long ago continued in June for the scrappy little automaker, with an unlikely product proving unusually popular and a much newer product doing exactly what its creators intended. (Read More…)
Month after month, as the Mazda product lineup improves and as plaudits pour in, we chronicle the company’s tragic dearth of U.S. sales success. The automaker’s goals for performance in the American marketplace are modest: a good 2 percent market share, for example. Yet generating meaningful demand for deserving products – the second-generation CX-9 and the new-for-2019 Mazda 3, as examples – has proven remarkably challenging.
At least it was remarkably challenging, until a pandemic battered and bruised the U.S. auto market beyond all recognition. U.S. auto sales in the first quarter of 2020 tumbled by more than 12 percent, yet Mazda sales during the same period were off by just 4 percent. Mazda market share ticked up to 1.9 percent in Q1.
But it was Mazda’s May 2020 performance, in which the brand’s sales in the United States dropped by fewer than 300 units, that Mazda appeared downright hopeful. You won’t be surprised to learn the market fared much, much worse.
The roadster news just keeps getting worse for British drivers. As hyper-stringent Euro 6 emission standards come into effect in the new year, drivers in the UK will have a harder time getting their hands on a vehicle we all know and love on this side of the Atlantic.
That vehicle is the Mazda MX-5. Available with a standard 2.0-liter four-cylinder on this side of the pond, Brits can have theirs in two flavors: 1.5-liter and 2.0-liter. Come 2020, the automaker will do its best to dissuade buyers from choosing the larger mill. (Read More…)
Like Jeep’s Wrangler, Mazda’s MX-5 Miata is a vehicle both beloved by purists and under threat from changing norms. Little has changed about the model since its inception, and redesigns — especially the last one — are the product of untold levels of scrutiny, calculation, and deliberation.
It’s a vehicle with an inherent purity. Weight, power, and balance are all arrived at after months and years of careful planning, and any upset to the recipe carries with it the danger of alienating owners and intenders alike. And this is why high-level talk of electrification for the ND’s successor is bound to raise eyebrows. (Read More…)
In 2017, Mazda announced a restoration program for the first-generation MX-5 Miata in Japan. Those NA years were good ones — sales were strong and customers were happy. But the cars had developed a reputation for being phenomenal project vehicles and an affordable way to get into racing. Many entered into a hard and exciting life as the years rolled on.
Realizing the MX-5 is equally beloved and hardworking in the United States, Mazda has decided to expand the program for North America. On Monday, the company announced that its restoration parts catalog is now 1,100 items deep and ready to help restore the luster of NA Miatas around the world. (Read More…)
They’re coming for our cars, people. “Alternative mobility solutions” are all the rage at many big automakers attempting to virtue signal (and electric-scooter) their way into social acceptability. I’m pretty certain that I heard a sweaty politician say something like, “Hell yes, we are going to take your crossover!” Even some automotive journalists have called for outright bans of private cars.
I suppose this is where I photoshop a Momo Prototipo into the infamous “from my cold, dead hands” Charlton Heston photo.
Do me a favor, friends. Let’s stem the tide. Take these car-haters for a ride in a proper sports car, like this 2019 Mazda MX-5 Miata RF. Better yet, let them drive. All other worries of the world wipe away like raindrops on the windscreen as the right hand slots the shift lever into third, all while the corners of the mouth gently turn upward. The Miata is our last hope for motoring freedom.
The Mazda MX-5 remains of the purest and most affordable sports cars on the market, and we’re glad it exists. While the plucky roadster might not be the optimal solution for family hauling, a certain ND example did get yours truly and a former managing editor from Toronto to Detroit in January, lugging not just our lanky asses, but two suitcases and camera bags each, plus a 24 of pale ale.
January’s not the happiest time of year in that neck of the woods, but the only climate anomaly that MX-5 had to deal with was a torrential downpour on the way home. Temperatures hovered just above freezing. We were fine.
It’s understandable why many cars go under wraps for the winter, taking on the role of garage queens until flowers start poking up through the soil, but it’s odd to see an automaker imply that a model must be put away. Can’t it take the heat — er, cold? (Read More…)
The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).
Mazda has always been fond of making special edition trims of the MX-5 Miata. In 2003, the engineers in Hiroshima decided to put together something a bit more unique than the usual colored trim/new wheel design combo. Presenting the 2003 Roadster Coupe.
If you’re a diehard Miata enthusiast living in the United States and you had your heart set on buying one of the five hundred 30th Anniversary Edition models allocated to America, well, you’ll just have to wait for the secondary market. Within four hours of the introduction of the special edition, all of those U.S. bound pearl* anniversary units were scooped up with deposits placed by eager buyers. (Read More…)
Mazda is celebrating the original Miata’s 1989 debut at the Chicago Auto Show by taking the wraps off a 30th Anniversary Edition of the MX-5 at the same locale. Limited to just 3,000 units worldwide, the special edition will be offered as both the ragtop convertible and hardtop RF. Like previous anniversary editions of the famous roadster, Mazda is offering a unique color (Racing Orange, this time) and a handful of upgrades that should help collectors rationalize the elevated price tag.
We’re going to tell you right now that the only way to have this car is with a manual transmission. While we tend to always lean that way with the MX-5, having a clutch is the only way to get the 30th Anniversary Edition’s Bilstein dampers and a mechanical limited-slip differential. Otherwise, you’re basically paying extra to have one of the best parts of the package removed from the vehicle. (Read More…)
Mazda’s whipping something up to celebrate the 30th anniversary of the MX-5, issuing a teaser to elicit some excitement. Unfortunately, the photo doesn’t give us much to go on. The only meaningful conclusions we can pry from the series of streaks provided by the automaker is that the special-edition Miata can still fit inside a parking garage (phew) and will have a hardtop.
Where has Mazda chosen to celebrate the MX-5’s 30th birthday? The Chicago Auto Show, naturally. That was where the Miata first debuted in 1989, and that is where the manufacturer wants to preview the special edition on its big day. While we still think forgoing a hilarious Chuck E. Cheese tie-in was a minor mistake, both roadster and brand have matured to a point where the more tasteful choice was bound to win. We also have no evidence to support the idea that the pizza party venue was ever under consideration. (Read More…)
Take a good look at the photos throughout these virtual pages. A really good look. If you haven’t been obsessively reading about the refreshed-for-2019 Mazda MX-5 Miata, you are no doubt puzzled by the “First Drive” tag in the title.
Indeed, Mazda didn’t change anything visually significant in this, the fourth model year of the fourth generation of the legendary Miata. From the outside, the only real clue is the appearance of a gash in the rear bumper for a rear-view camera. But under the hood, it becomes clear that Mazda engineers channeled the storied fictional guitarist in turning the already excellent Miata to eleven.
This edition of Buy/Drive/Burn was inspired by the comments some of you left on the recent QOTD Crapwagon Garage post on coupes. Though roadsters and convertibles were off limits there, the conversation turned to them wistfully. Don’t worry, convertible week is coming.
In the meantime, we’ve got a ragtop from 2005 to burn. Which one will it be?
Affectionately known as the Miata, Mazda’s MX-5 roadster is a throwback to an era when fun cars were simple. While its evolution included obligatory tech and safety updates, that’s about all the manufacturer added. The recipe for the spry little convertible has always been to deliver a mechanically simple, lightweight, and sporting automobile that adheres to the regulatory mandates of its era.
The end result is a reasonably reliable and totally livable sports car that can be driven enthusiastically at moderate speeds, delivering a pleasurable experience for less than $26,000. It may lack the amenities and passenger occupancy of a larger automobile, but it’s better than a motorcycle — and serves a similar purpose in an infinitely more practical way. Like any sport bike, you purchase the Miata for the visceral and engaging experience it provides. You just have to pay a little more for the benefit of being able hide from mother nature while you’re flicking down the backroads.
If the MX-5 has a single shortcoming, it’s that it is debatably down on power. While many would argue that its sub-2,400 pound curb weight makes the 151-horsepower 2.0-liter more than adequate for delivering a good time, there are vehicles in Miata’s price range that are faster in a straight line. Mazda seems to have a solution to this problem. (Read More…)
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