#MarkReuss

Some have questioned why General Motors keeps Buick around since it seems like it’s not the most popular brand on America’s roads. What that view fails to consider, however, is that Buick is one of GM’s strongest brands in China, and earlier this month, the company’s president confirmed a new crossover would be coming for the country.

Following an abundance of rumor and conjecture (plus a bit of trying to wring the grapevine for news), top brass at General Motors have confirmed an electrified Corvette will prowl the streets and tracks of America as soon as next year. Even more interesting? An all-electric Corvette, based on The General’s new Ultium EV architecture, will also show up in due course.

A number of General Motors executives will have to update their CVs come November 1st. As it moves to position its increasingly streamlined business for hard-fought future growth, the automaker has provided President Mark Reuss with a number of new hats.

Doug Parks, head of GM’s autonomous and electric vehicle programs since 2016, will soon find himself in charge of global product development.

Demand for Hummer vehicles peaked in 2006 before being obliterated by the financial crisis and a spike in domestic fuel prices. Considering the brand’s most eco-conscious model (the H3) averaged somewhere around 14 mpg in the city, the nameplate probably survived longer than it should have. It took on defunct-status in 2010.

Having failed to sell off the brand, General Motors is still sitting on the property and rumors are stirring that it might be making a comeback… as an electric luxury marque.

Despite sounding like the mad ravings of drug-addled lunatic, GM has its reasons for considering bringing Hummer back to life. Jeep sales took off like cat with its tail on fire after the recession, with annual domestic volumes going from 231,701 units in 2009 to a whopping 973,227 in 2018. It’s doubtful that GM missed that or forgot that it had access to an easily identifiable brand with similar ties to the military and off-road adventure.

Mark Reuss, General Motors’ global product boss and fan of the Chevrolet Camaro and Corvette (especially the ZR1), was named GM president on Thursday morning, replacing Dan Ammann in that vacated role.

Ammann left the president’s chair in November to head up GM’s Cruise self-driving car unit, leading GM to discuss scrapping the role of president. Suffice it to say it had second thoughts. In the 54-year-old Reuss, the automaker has a product-focused company lifer whose attention hasn’t strayed since joining back in 1983.

There’s more than one reason the sixth-generation Chevrolet Camaro has failed to live up to the fifth-gen Camaro’s U.S. marketplace success.

First, the drama of the (quite possibly) superior sixth-gen Camaro’s styling is diminished by the fact that it looks so very much like the fifth-gen car. To the casual muscle car buyer — of which there have to be tens of thousands of it’s going to be the high-volume sports car it was — it’s certainly not obvious that this is even an all-new car.

Then there’s the fact that the sixth-gen Camaro also continues the fifth-gen’s visibility trend: there is none. Added to that, GM always intended to sell fewer Camaros to daily rental fleets when the sixth-gen car arrived for the 2016 model year.

In the end, however, it’s always down to money. Not only is the Chevrolet Camaro a costly ticket, but Camaros are also packaged in a way that shrinks appeal at the affordable end of the spectrum.

According to GM’s North American boss Mark Reuss, the company wants to fix that, though it’s not yet clear what the remedy is.

After a long eight-year run for the second-generation Chevrolet Equinox, General Motors finally dropped the third-generation 2018 Chevrolet Equinox in September 2016. The 2018 Chevrolet Equinox might not be your cup of tea — I like the look, and the diesel option — but we learned late last month that it could have been downright awful.

How bad was it? It looked too bulky, too odd, too underwhelming, according to focus groups. The Equinox’s chief engineer, Mark Cieslak, said, “What we have on paper we felt was not going to win.”

So GM went back to the drawing board.

But seriously, how bad was it? We want to know, as does Autoweek, which tweeted last Saturday, “We really want to see what the abandoned version looked like.”

GM’s executive vice president for global product development, the Twitter-affable Mark Reuss, responded just 10 minutes later. And, uh, my guess is they really don’t want us to see the first third-gen Equinox.

Following a new connected-vehicle and green tech mandate, GM Canada’s Canadian Engineering Centre in Oshawa, Ontario is hiring 100 engineers to support the mandate.

After its global debut at the 2015 New York Auto Show, the Cadillac CT6 will arrive wearing a hybrid badge at the 2015 Shanghai Motor Show in late April.

Will there be a Silverado or Sierra ready to battle the Ford Raptor in Baja Valley anytime soon? Not quite, according to General Motors.

Looking to broaden Chevrolet’s green horizons, General Motors global product overlord Mark Reuss says a new EV is in the works, one that will join the Spark EV and the Volt. And just as TTAC reported earlier this year, the new vehicle will be based on the Chevrolet Sonic.

Now that Cadillac and 50 of its B&B have packed up and moved out of Detroit for the American hustle of New York, what do those closest to the brand have to say about the move? General Motors product boss Mark Reuss has a couple of cents to spare.

General Motors global product development chief Mark Reuss revealed Tuesday that Cadillac will press ahead with an F-segment sedan built upon a new platform.

2015 Corvette Z06. Full gallery here

The Chevrolet Corvette may be outselling all of Porsche’s sports car models combined, but GM will still sell fewer Corvettes this year than the number of Chevy Cruzes they are likely to sell this month. You might think that one of General Motors’ lowest volume cars could not contribute much to the company’s bottom line, but the success of the 7th generation Corvette will mean hundreds of millions of dollars more in profit this year for the automaker.

In today’s General Motors digest: An ignition-related issue is quietly fixed years before the February 2014 recall; a Chinese supplier is blamed for defective switches recalled in June; Ally prepares to take flight from the Beltway; and Mark Reuss helps bring back a Corvette stolen 33 years ago.