Small Japanese pickups became increasingly popular in North America as the 1970s went on, with plenty of Hiluxes and 520s/ 620s rolling out of Toyota and Datsun showrooms. Detroit wanted some of that minitruck money, and so each of the Big Three turned to a Japanese partner to make it happen. Today's Junkyard Find is the GM player in that game, found in a self-service boneyard near Reno, Nevada.
Today’s Rare Ride is from the period in the Eighties when many compact pickup trucks were available to the North American consumer. While most of these vehicles were Japanese, some covered their origins with American badges. Others wore both Japanese and American branding, albeit at different dealerships.
Wouldn’t you LUV to check out this P’up? Ugh.
In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.
Fine! Today we’ll move it forward a decade, and talk trucks in 1982.
Once Toyota Stouts and Datsun 520s began selling in sufficient numbers (in spite of the Chicken Tax) to attract Detroit’s attention, the idea of selling small pickups— without actually tooling up to build them— seemed appealing to the Big Three. Chrysler had the Mitsubishi-built Plymouth Arrow pickup, Ford had the Mazda-built Courier, and GM had the Isuzu Faster-based Chevy LUV. Each type rusted with great eagerness and were near-disposable cheap, so they’re all very rare today. I see maybe one LUV per three years of junkyard visits, so this ’79 LUV Mikado grabbed my attention right away.
All right, we saw one of the rarest examples of Detroito-Japanese badge-engineering of the 1980s in Sunday’s Junkyard Find— a Chrysler/Mitsubishi truck— and today we’re going to look at GM/Isuzu truck that’s a bit less uncommon (but still not something you see every day): a Chevy LUV wearing its original Isuzu badging.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Jeff S The Cybertruck is one of the most hyped vehicles in decades.
- Nrd515 This is all I could think of seeing this. I saw it in the theater with my dad about 59 years or so ago:https://www.popcorncinemashow.com/wp-content/uploads/2020/09/Mr-Sardonicus-1961-01.jpg
- Art Vandelay I have no illusions tha my Challenger was going to be a car I wanted to own 10 seconds out of warranty. Fun, sure. Fun in 8 years? Hard pass based on the 2 years I had it
- ToolGuy Weren't some of the most powerful engines in the M4 Sherman air-cooled? (And supercharged.)
- ToolGuy "I installed oil temp and cylinder head temp gauges on various vehicles I was driving, so I could monitor how the engine was doing. I switched from my normal 20W50 and dropped to 15W40 oil and put down thousands of miles. Within that time, I saw a noticeable decrease in oil temps and even cylinder head temps while driving in different situations."ToolGuy has great admiration for your use of the scientific method in conducting original research.