#Holden

A struggling domestic auto industry long past its glory days of big rear-drive sedans is at an existential cross-roads. An upcoming election may decide the fate of thousands of jobs and decades of motoring history. Sound familiar? The madness of America’s election is over, but the same scenario is playing out in Australia.

Ford and Holden are laying off hundreds of workers at their Australian plants as sales of domestic brands continue to take a beating.

General Motors is so desperate to find new customers for Opel cars that they’re introducing the brand to Australia, where it’s set to butt heads against Holden – Australia’s long-time favorite car brand.

As dismissive as I tend to be of the internet product-planning brigade, their constant cries of “Bring rear-drive, V8 full-size Aussie sedans to America” may have some credibility – the market for these cars in Australia seems to be going teats up, with SUVs and small cars taking their place.

Holden is expected to make an announcement regarding the export of its Commodore vehicles to North America – essentially confirming the existence of the forthcoming 2013 Chevrolet SS Performance – and apparently it may not be limited to sedans. Utes and wagons could be arriving at some point as well.

After getting a $1 billion “investment” from both GM and the Australian government, Holden will be starting their first post-funding project; d esigning two new cars for the Chinese market.

General Motors announced a $1 billion investment in their Australian operations, along with a contribution of $285 million by the Australian government at the state and federal levels.

Last week, I had never heard of the Isuzu Statesman Deville. Then, my fellow LeMons Supreme Court Justice suggested that I do a quick internet search for the name of this fine Detroito-Australo-Japanese luxury sedan… and my life changed forever.

To Americans, there’s a weird mirror-world aspect to cars made by Detroit car companies in Australia; you can tell you’re looking at a GM product when you see an old Holden, for example, because you can usually spot a little Chevelle/Nova/Impala influence in the body lines, but everything just seems a little… off. Let’s watch the ’70 Holden line conquering the Outback and wowing the ladies.

Ford’s Australia branch is getting $34 million AUD (roughly $35 million U.S. dollars) plus an unspecified contribution from the government of Victoria (an Australian state), to sustain a Ford plant in Melbourne. Total investment is said to be roughly $105 million USD. Holden, GM’s Australian division, is looking for some government funds too, and its raising questions about the viability of Australia’s domestic car industry.

GM’s troubled Australian division Holden has maintained its place in the GM empire for years now as the development center for GM’s global rear-drive architecture. The Holden-developed Zeta platform began as the basis for Holden’s Commodore full-size sedan, and has been put into use on a global basis by cars as diverse as the Chevy Camaro, the Chinese-market Buick Park Avenue and the Pontiac G8. But now GoAuto reports that the next-gen Commodore could be moved to Holden’s plus-sized version of the Epsilon II midsized front-drive chassis known as “Super Epsilon II,” the platform that will underpin the next Chevy Impala and the Cadillac XTS. The era of the Aussie RWD sedan may well be coming to a close…

GM’s Australian Holden division has been developing the kind of big-bore RWD vehicles we tend to think of as being quintessentially American for quite some time. But every time GM hints at repatriating one of these old-school machines to its spiritual homeland in the states, something goes terribly wrong. One classic example of this disfunction was the offshoot of GM’s last effort to bring Holdens stateside as the Pontiac G8, the G8 Sport Truck, a rebadge of Holden’s Ute. The travails of the G8 have been well documented, but the Sport Truck was killed before it even had the chance to lose GM money and be cut along with the Pontiac brand. Now, just as the memory of that savage tease was fading, GM’s Mark Reuss reveals that the El Camino could be back after all.

Oh, the sad saga of the Pontaic G8. GM finally built a vehicle worthy of Pontiac’s sporty pretensions, only to can the whole brand months later, leaving the G8 orphaned. Which was crummy for enthusiasts, but ultimately a good thing for GM’s business as G8s were assembled in Australia and shipped over to the US, bleeding profit margin all the way. Then came news that a G8-alike would be built in North America, but would only be marketed to police fleet buyers as a Caprice. “Insult to injury!” shrieked the slighted fans of V8 RWD sedans. What they didn’t realize was that GM was still in injury mode. For the real insult, we turn now to the Carpoint.com.au [via Jalopnik], which reports that consumers can still buy new Pontiac G8s. In Australia. Sort of.