By on April 20, 2012

After getting a $1 billion “investment” from both GM and the Australian government, Holden will be starting their first post-funding project; designing two new cars for the Chinese market.

While production will take place in China, design and development work will take place at Holden’s technical center in Port Melbourne, Australia. Those models will be developed for Shanghai General Motor, but no technical details were announced. Presumably, they will be smaller and more economical than the Holden Caprice-based Buick Park Avenue (above). Australia’s car industry is in a precarious position, with sales of large, Australia-derived V8 sedans (like the Holden Commodore and Ford Falcon) declining, while small cars, like the Holden Cruze and Mazda3 are gaining ground. Holden’s area of expertise will have to shift if this trend continues, and what better use for one of GM’s best subsidiaries than to focus on its biggest market.

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10 Comments on “Holden Tasked With Developing Two New Chinese Cars...”

  • avatar

    That rebadged Holden is the best looking Buick I’ve seen in over 40 years.

  • avatar

    Holden designs one of the best looking cars on the market today. Holden also puts nice touches to cars already designed by GM Korea. The Holden Cruze, Holden Colorado and Captiva look worlds better than their Chevy cousins. Its great to see GM utilizing Holden on a global scale.

    The park avenue pictured above could do wonders for Buick as a halo vehicle in North America. Looks very upscale and Audi A6ish.

    • 0 avatar

      Agreed, there’s a flagship car… but they’ll never allow it here. Can’t upstage Cadillac with a real Cadillac type model.

      • 0 avatar

        The problem is they likely wouldn’t make anything on it. For a case study, see the Pontiac G8. They don’t need to be selling another model in North America unless they can make money on it.

        I have the same opinion of the upcoming Spark… It’s only going to be there to show people how much more than can get for a little bit more money (Sonic).

        [Sorry 28-cars-later, I meant to hit the reply button under Alluster]

      • 0 avatar


        The G8 failed because it was too expensive to import. If they simply BUILT a car like this in NA, it would not only cost less, but make GM more in its (our?) profit margin. There is a market for something like this, at a certain price point (how many young parents drive around in P71s and Caprices instead of SUVs nowadays, and old ones with high miles and tired components.

        One question, can this be bought by civilian if used?


  • avatar

    Was thinking ‘that Holden would make a good-looking Buick.’ Wasn’t aware that it WAS a Buick.

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