#GM

Today’s Rare Ride is quite possibly the rarest Chevrolet Celebrity ever made. And it’s also, possibly, one of those cases where rare does not equal desirable.

The Chevrolet Colorado and GMC Canyon gain visual refreshes for 2021, but the updates foisted upon General Motors’ midsize twins won’t win over those who enjoy keeping their pickup expenditures to a bare minimum.

For the vast majority of the buying public, however, the revamped trucks might be viewed as an improvement over what came before.

General Motors CEO Mary Barra has appointed a new board to address racism and discrimination that may be lurking within the company. The automaker has taken a vocal stance against racism following widespread protests spurred by the killing of George Floyd and wants to be clear as day that it’s committed to diversity and inclusion. While not the most novel of concepts, as there isn’t a single company taking the counter argument, GM believes it can become the least racist of them all, with a little work.

“The board will guide our work to improve diversity and inclusion in our company, with the ultimate aspiration of making GM the most inclusive company in the world,” Barra wrote Monday in an internal document scooped by Automotive News.

Thanks to last year’s prolonged UAW strike and this year’s global pandemic, production of Chevrolet’s new Corvette is way behind schedule. As reported previously, GM had already dialed back the expected number of 2020 C8s headed to dealers by roughly 20 percent before the coronavirus touched down in North America.

Unfortunately, reopening factories hasn’t magically transported the manufacturer into a scenario where C8 ‘Vettes are abundant and customers can rest assured they’ll see their new toy by the end of this year.

Plenty of orders have already been rolled over for 2021 model-year vehicles, especially if they’re convertibles. Now, supply chain troubles all but guarantee 2020 will be an unfortunately weak year for the mid-engined Corvette, and GM knows it. The company’s doing everything it can to get as much product out the door as possible. However, the obstacles placed in GM’s path have proven too large — and timed too perfectly — for it to ever had much of a chance at a normal product launch.

After saying that it will take “years and decades” before General Motors can effectively transition into a company focused primarily on electric vehicles, plenty of outlets ( including ours) accused CEO Marry Barra of lowering expectations. She held another press conference this week to set everyone straight, letting the world know GM will perpetually be at the forefront of the green movement.

The 20 EV models planned for launch by 2023 are still coming. “We have a steady drumbeat of EVs coming out across segments to appeal to a variety of customers,” Barra explained.

She then added that internal combustion vehicles will remain a staple of GM’s lineup for the foreseeable future. Oh, and its first driverless vehicle is coming out in 2025 — instead of 2019, as originally planned. “I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it’s safer than a human driver. I think you’ll see it clearly within five years,” she said in a recent interview with Dave Rubinstein.

If you weren’t aware, the sprawling General Motors assembly plant in Lordstown, Ohio is no longer cranking out Chevy Cruzes. No plant is. And there’s now a strange “Lordstown Motors” sign adorning the complex, with some sort of crazy promise about building electric pickups? Wild.

The state of Ohio certainly took notice, recalling the economic development agreement it signed with the plant’s former owner more than a decade ago. Those public perks were dependent on GM continuing operations at the plant until a point many years in the future. Fork it over, Ohio recently told GM.

Today’s Rare Ride is one of those last-of moments for a historical nameplate. For nearly 40 years, Toronado was the luxurious coupe flagship of the Oldsmobile brand. But changing consumer tastes and a thinning of the herd at General Motors meant that, by 1990, the Toronado name was not long for the world.

Let’s talk about some personal luxury as we pour one out for the Troféo.

Few models can boast of a debut year as dysfunctional as that of the C8 Corvette’s. Chevrolet’s newly mid-engined sports car saw production delayed by a lengthy strike, then kiboshed by a strange virus, leading to no shortage of frustration for those seeking to get their hands on a 2020 model.

Production is again underway, but the automaker already has 2021 on its mind. It seems the minds at the Renaissance Center felt it necessary to maintain as much of the status quo as possible.

Hoo-ah. While some readers might argue that Cadillac still has a long way to go to recapture the prestige it once enjoyed, maybe they’d feel differently if their house — or body — emitted the rich scent of the crested marque. Whatever that might be…

According to a U.S. trademark application, it would seem that Cadillac wants to get back into the fragrance game.

Since the dawn of the new century, the automotive industry has been forced to revise electrification timelines for a cavalcade of reasons. Development programs have proven costly, the economy has taken a turn (or turns) for the worse, customers haven’t responded in great numbers, and the materials necessary for battery have been in short supply for many. Throw in the trouble some companies have had with programming such cars or ending up with electric vehicles that want for truly enviable range and you’re beginning to see the whole, problematic enchilada.

It wasn’t all that long ago that General Motors promised over 20 new all-electric models by 2023. Granted, this promise was made in 2017 — during a time when the industry couldn’t possibly have foreseen the global hardships that would befall us or known we’d have the ability to remember what was said just a few years prior. The messaging has changed, either because mainstream automakers cannot provide the kind of cars that will continue to spur EV adoption, or because they no longer hold much interest in trying.

You read yesterday how Ford Motor Company plans to keep its salaried workforce working from homes presumably overflowing with baking flour and yeast until September — a measure designed to combat spread of the novel coronavirus.

Ford’s Detroit rivals have shown themselves to be pretty much on the same page in terms of pandemic response, though one player has always seemed a little more eager to return to a normal existence than the others.

All-new for 2020, the heavy-duty versions of Chevrolet’s Silverado and GMC’s Sierra arrived with front-end styling just as controversial as that of their light-duty siblings. Pricier, more potent (in gas V8 form), more capable, and boasting more gears, the new HDs made it easy for buyers to spend ever more bundles of cash outfitting them to just the right spec.

It seems the customization has only just begun.

General Motors isn’t confirming a Reuters report that claims the automaker’s Detroit-Hamtramck plant will give birth to an electric commercial van. Such a product would give GM a leg up in a fledgling segment that’s yet to be exploited by the likes of Tesla.

Commercial vans aren’t glitzy products, but they do sell in significant numbers. More importantly, rival Ford has released a plug-in hybrid version of its Euro-market Transit Custom and has promised an electric Transit for North American customers for 2022. For a company hoping to match Ford product-for-product, this will not stand.

On Tuesday, General Motors CEO Mary Barra suggested her company would exit the other side of the coronavirus pandemic running much leaner than when it went in. While this will probably be the case for other automakers, as many (including General Motors) went into 2020 with restructuring efforts planned or already underway, GM is letting everyone know it’s doing cuts extra right.

This likely has to do with the automaker not wanting to look as though it’s in for a repeat of 2008, now that the global economy’s once again careening toward troubled times — but we’re just guessing. It also seems as though the extreme lack of industrial progress created by months of factory shutdowns has forced executives to fill the void with a lot of hot air. Fortunately, Barra’s message wasn’t totally devoid of useful information.

They’re still out there, just not in the same concentration as before. Two weeks after the U.S. auto industry restarted production in force, long-term, no-interest loans are becoming as hard to find as Lysol wipes.

At General Motors, which wooed many a truck buyer with zero-percent/84-month financing during the coronavirus lockdown, the good times seem to be over for buyers. However, some lucky individuals might be saved by timing.