#FordMotorCompany

Since 2010 — when America’s auto industry was in tatters but also in recovery — General Motors, Ford Motor Company, Toyota USA, and American Honda have lost 5.5 percentage points of market share.

Through the first half of 2015, those four automobile manufacturers produced 56.1 percent of all new vehicle sales in the United States, down from 61.6 percent in calendar year 2010.

As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.

U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer.

Henry Ford as a young man, circa 1883

One of my editors once described researching a topic as “falling down a rabbit hole.” Four hours later, you end up far afield from the 1963 Whizbang X500 you started with. You never know what you’ll discover that could be new to you or your readers.

While tracking down details on the 1:10 scale 1939 Lincoln Continental styling model that sat on the desk of Edsel Ford —whose idea the Continental was — I heard a great story involving his father, Henry, and the clay modeler, Larry Wilson, who later discovered Edsel’s Continental clay styling model forgotten in storage.

It’s a true story about a 15-year-old boy who took a train ride to ask Henry Ford for a job and, as far as I know, it’s never been published before.

When I noticed Michael Beschloss did a piece on the failure of the Edsel, I thought it was pretty cool that a historian of his reputation would write about cars. Beschloss is better known for writing about U.S. presidents than automobiles.

After reading his piece in the New York Times, Hubris, and Sputnik, Doomed the Edsel, I’m less impressed with his reputation.

It’s a Detroit midsize sedan that I drove just for the sake of driving. That’s a verdict in and of itself.

This heavily optioned 2015 Ford Fusion, a Titanium EcoBoost AWD model loaned to us by Ford Canada for the final week of March, isn’t perfect.

• U.S. Market Price As Tested: $38,440

• Horsepower: 240 @ 5500 rpm

• Torque: 270 lb-ft @3000 rpm

• Observed Fuel Economy: 19.3 mpg

But from the standpoint of on-road dynamics, the Fusion does what only a couple other intermediate sedans currently on the market can do: encourage their owner to take the long way home.

Through the first two months of 2015, U.S. sales of non-Mustang Ford brand cars are down 2% to 91,026, a marginal loss of 1813 units. The overall Ford brand car lineup tumbled 6% in the month of February despite the Mustang’s 32% year-over-year improvement. The five non-Mustangs slid 11%, a loss of 5592 units to 45,234. The Mustang was Ford’s third-best-selling car, contributing another 8454 sales.

That February result was more in keeping with the Ford brand’s recent car sales disappointments. But we can’t be surprised to see Ford’s car division falling after 2010’s 22% improvement, 2011’s 14% jump, the 7% increase in 2012, and 2013’s 10% uptick. Ford’s share of the overall passenger car market increased to 10% in 2010, climbed to nearly 11% in 2011 and moved past 10% in 2013 again. Mustang aside, the results we’re now seeing from Ford’s cars reflect the age of the lineup.

After increasing sales of the brand’s new Escape-related small crossover in five consecutive months, Lincoln MKC volume levelled off in November 2014 at 2152 units. This represents a 2% drop from the total achieved by the MKC in its best month, October, when 2197 were sold. America’s new vehicle market was 2% larger in November than it was during the prior month.

Have we therefore reached the MKC’s maximum monthly volume? Dealers have plenty of copies to sell: there was a 116-day supply at the beginning of November. 2150 sales per month would put the MKC in the same territory as the much larger and more costly Mercedes-Benz GL-Class, ahead of the smaller BMW X1 and also-ex-PAG Volvo XC60, but well back of class leaders like the Acura RDX, Audi Q5, Mercedes-Benz GLK, and BMW X3. This year, the latter four are generating 3610, 3443, 3013, and 2820 average monthly sales, respectively.

The Ford Motor Company’s namesake Ford brand suffered a September 2014 sales decline of 3% as the industry reported gains in excess of 9%.

First thought?

The F-Series, not just Ford’s best-selling model line but the country’s most popular vehicle range, was revealed in new, high-tech form months ago, and we’re rapidly approaching the replacement phase. Some members of the media have even been driving the new truck.

In other words, with factories being overhauled and buyers interested in waiting for a more efficient F-150 with a better power-to-weight ratio, sales of the current model would naturally decline, bringing down a brand that relied on the F-Series for more than three out of every ten sales last year.

Indeed, F-Series sales did decline in September. But only slightly.

Mark Fields, Ford Group VP Derrek Kuzak, Bill Ford Jr., Alan Mulally

Two of the most reliable reporters on the automotive beat, Karl Henkel and David Shepardson of the Detroit News, have reported that their sources confirm that Ford Motor Co. CEO Alan Mulally will step down later this year and that Mark Fields, Ford’s chief operating officer, will be named to the CEO position. Earlier on Monday, Bloomberg News reported that Ford “may announce the moves as soon as May 1.” Ford’s annual corporate meeting is scheduled for May 8 in Delaware, with the FoMoCo board of directors meeting the prior day. Mulally, 68, has been with Ford since 2006 and he’s generally credited with successfully guiding the automaker through the troubled waters that brought crosstown rivals General Motors and Chrysler to bankruptcy and a government bailout.

The move is seen by most as a formality and that Fields, 53, has been assured of replacing Mulally since he was promoted from President of the Americas to COO in late 2012. Mulally has previously said publicly that he plans to remain as Ford’s CEO through at least 2014. Other than a stint at IBM, Fields has been at Ford for most of his adult life, having joined the company 25 years ago.

A Ford Motor Company spokesperson declined to confirm or deny the reports.

So that’s the boilerplate news. In the background of the story, though…

While two days after an avalanche killed 13 Nepalese Sherpas on Mount Everest may not be the best time to highlight a vehicle named for the peak, Ford is going ahead with introducing the Everest Concept to the Chinese market at the Beijing auto show. The seven passenger SUV, larger and more expensive than the Kuga and EcoSport crossovers already on sale there, will take the slot at the top of Ford’s utility vehicle offerings in China. The Everest was developed by Ford’s Asia-Pacific design team in Australia and it will be built in China by Jiangling Motors, one of Ford’s joint venture partners there. The Everest Concept was previously shown at last month’s Bangkok Motor Show.

Though a Ford Motor Co. executive told the National Automobile Dealers Association convention in New Orleans that repair shops would need factory certification to work on the new aluminum bodied F-150 pickup truck, in a report by Karl Henkel at the Detroit News, Ford now says it will not require service center and repair shops to be certified if they they want to do body work on the new F-150. However, Ford will have a voluntary training program, and those businesses that do participate will be certified and be able to use that certification in advertising.

Ford Motor Company assembly plant in Valencia, Venezuela.

Ford Motor Company announced last week that instead of making money in Latin America this year, it will likely lose $350 million in the region because the government of Venezuela devalued its currency, the bolivar, by 44%. Ford is currently holding more than $700 million in bolivars that it cannot exchange or repatriate. The Venezuelan government is trying to conserve its hard currency reserves and it will not give Ford dollars for bolivars. FoMoCo, which has built vehicles in Venezuela since 1962 and currently operates an assembly plant in Valencia, really doesn’t have any options other than to write down the loss. The car company can’t very well try to exchange currency on the black market. Other international companies, including Toyota, face similar situations with their operations in Venezuela.

Aston Martin’s current engines are assembled at a Ford facility near Cologne, Germany.

In a non-cash deal, Daimler AG will supply Aston Martin Lagonda Ltd. with technology and engine development in exchange for as much as a 5% non-voting stake in the British luxury sports car maker. The AMG performance division at Mercedes-Benz will jointly develop engines with Aston Martin for AM’s next generation models. Daimler also will get a non-voting observer on Aston Martin’s board of directors. Aston Martin currently buys engines from Ford Motor Company, an artifact of the time when Ford owned AM. The Aston Martin V12 is based on the Ford Duratec V6 and Aston’s V8 engine is based on the Jaguar V8, funded by Ford when it owned that luxury marque as well.

“This agreement is a real win-win for both sides,” Tobias Moers, head of Mercedes-AMG, said in a statement cited by Bloomberg.

The Dodge brand’s centennial celebration began this week with the announcement of special 100th Anniversary Editions of the Dodge Challenger and Charger. After more than a year of preparation, John and Horace Dodge went for a ride in public in a car with their own brand for the first time on November 14, 1914. That was after eleven years of supplying Henry Ford and his car company with every major component of Ford cars except for bodies, wheels and tires. The critical role that the Dodge brothers had in the success of Henry Ford and the Ford Motor Company is not widely known outside of serious Dodge and early Ford enthusiasts. It has been reliably estimated that from the founding of the Ford Motor Company in 1903 until 1914. when the Dodges ended their contracts with Ford, they supplied about 60% of the total value of the cars that Ford “built”. Without the Dodge brothers, Ford Motor Company would never have gotten off the ground.

Three of Ford’s most senior and veteran executives are retiring, global design chief J Mays, North American manufacturing head Jim Tetreault and Martin Mulloy, who is in charge of labor relations. Mays’ replacement will be Moray Callum, design director for Ford’s North American operations. All three men had important roles in turning Ford around. Mulloy negotiated contracts with the UAW that were critical in reducing costs, while Tetreault had a big hand in reshaping Ford’s manufacturing strategy towards efficient and flexible factories. Mays has supervised the styling the cars and trucks that have helped turned Ford’s fortunes around, implementing Ford CEO Alan Mulally’s “One Ford” directive in a visual sense. He also had an important role the shape of the Jaguar XK and XF, developed while Ford owned that brand.