Chart Of The Day: Is There Room In The Middle For GM's Crossovers? Ford Says Yes

Timothy Cain
by Timothy Cain

As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.

U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer.

This approach isn’t unique to Ford — Hyundai’s Santa Fe Sport is similarly positioned between the Escape-fighting Tucson and the Explorer-rivalling Santa Fe, for example — but as one of America’s biggest SUV/crossover sellers, it’s more pronounced at Ford, largely because of the Edge’s popularity.

The Edge was America’s 12th-best-selling utility vehicle last month.

With all this in mind, can the Chevrolet brand likewise slot a crossover — potentially a three-row crossover — above a smaller Equinox but below the Traverse? GM can look at a market study completed by Ford over the course of more than eight years in order to help make their decision.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Speed3 Speed3 on Jul 24, 2015

    Given the continued consumer shift to crossovers, I think there is enough space to warrant a 4th crossover. Now how many GM brands need a derivative of those crossovers are necessary? Certainly we don't need a Chevy, GMC, Buick, AND Cadillac variant.

  • Wmba Wmba on Jul 24, 2015

    I like the new Edge,it doesn't seem blatantly garish, plus the underpinnings are now from the Fusion, and nobody has said that particular chassis sucks. The 2.7TT makes it go like hell as well. Then you go on the forums and find that the darn thing leaks rain. Well, some do, some don't and nobody can predict it. Seems to be something to do with too little sealant where the A-pillar meets the hood, but all a bit of a mystery. And the driver's seat is awful. Pity, as with Ford employee pricing right now, they're going for about $40K for a decently-equipped Sport in Canada (well this week, anyway). Nevertheless, there is a liveliness to the design and overall presentation that appeals where the old one did not. GM CUVs always seem industrial to me, like the Equinox or Traverse. If GM adds another one sorta, kinda, in-between those two, it needs to brighten itself up a bit instead of being gloomy inside and meh outside. YMMV.

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    • TrailerTrash TrailerTrash on Jul 24, 2015

      Wonder what the actual cargo use and spaces are with these cars. It seems twisted and manipulated when looking at the stats. Everybody does it differently.

  • Kwik_Shift_Pro4X Another Hyunkia'sis? 🙈
  • SCE to AUX "Hyundai told us that perhaps he or she is a performance enthusiast who is EV hesitant."I'm not so sure. If you're 'EV hesitant', you're not going to jump into a $66k performance car for your first EV experience, especially with its compromised range. Unless this car is purchased as a weekend toy, which perhaps Hyundai is describing.Quite the opposite, I think this car is for a 2nd-time EV buyer (like me*) who understands what they're getting into. Even the Model 3 Performance is a less overt track star.*But since I have no interest in owning a performance car, this one wouldn't be for me. A heavily-discounted standard Ioniq 5 (or 6) would be fine.Tim - When you say the car is longer and wider, is that achieved with cladding changes, or metal (like the Raptor)?
  • JMII I doubt Hyundai would spend the development costs without having some idea of a target buyer.As an occasional track rat myself I can't imagine such a buyer exists. Nearly $70k nets you a really good track toy especially on the used market. This seems like a bunch of gimmicks applied to a decent hot hatch EV that isn't going to impression anyone given its badge. Normally I'd cheer such a thing but it seems silly. Its almost like they made this just for fun. That is awesome and I appreciate it but given the small niche I gotta think the development time, money and effort should have been focused elsewhere. Something more mainstream? Or is this Hyundai's attempt at some kind of halo sports car?Also seems Hyundai never reviles sales targets so its hard to judge successful products in their line up. I wonder how brutal depreciation will be on these things. In two years at $40k this would a total hoot.So no active dampers on this model?
  • Analoggrotto Colorado baby!
  • Rob Woytuck Weight is also a factor for ferries which for instance in British Columbia, Canada are part of the highway system.