By on November 21, 2013


On November 14, 1914, after 11 years of supplying Henry Ford with components and rolling chassis, Horace and John Dodge started selling cars with the Dodge Brothers brand.


This weekend, we’ll be running a historical piece to commemorate the start of Dodge’s centennial celebration, which Chrysler chose to kick off by introducing a couple of special edition Dodges at the Los Angeles auto show. The 100th Anniversary Edition Dodge Charger and Challenger feature red pearl paint, 20 inch wheels, and special anniversary badging. Buyers will receive a special key fob and a number of books about the Dodge brand’s history. Inside, die-cast badges that say “Dodge Est. 1914” are on the seat backs.


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39 Comments on “To Kick Off Brand’s Centennial Dodge Introduces 100th Anniversary Edition Charger and Challenger...”

  • avatar

    Before I read this, I saw the words Dodge and Edition. Thus, I knew the following:

    -There will be plastic badging
    -There will be a paint
    -It might be made louder

  • avatar

    Are they going to have 1914 pricing on these models?

  • avatar

    Can we kick off the celebration with a toast to their unending comittment and success when chasing subprime loans?

  • avatar

    Will they be using the original 1914 Dodge logo?

    Actually, I sort of do like the logo.

    • 0 avatar
      SCE to AUX

      Not a chance. That Dodge star would excite people who think it’s a Star of David.

      • 0 avatar

        I’m totally kosher with it.

      • 0 avatar

        I am not even that attached to the Star of David; it could be something else. I mean the shield and wings in particular. I know it will never happen, but it wouldn’t be the worst replacement now that Dodge lost access to the Ram’s head.

      • 0 avatar

        Actually, that’s a common legend, that the Dodge Brothers chose a Jewish symbol to thumb their noses at Henry Ford, but it’s just a geometrical shape, like more common ovals (Ford, DuPont and a bunch of other old companies). Horace and John Dodge were Methodists.

        • 0 avatar

          “but it’s just a geometrical shape”

          So is the cross and the swastika, probably the three most polarizing geometric shapes in man’s history and really not a good marketing symbol if you’re trying to sell stuff to everyone. So the Dodge boys were oblivious to it’s symbolic meaning?

          • 0 avatar

            Here is a company using, at different points in its history, both a six pointed star similar to the Star of David and a swastika.


          • 0 avatar

            More like the 6-sided star was not as strongly associated with Judaism then as it is now. It’s use as a symbol of Judaism is old, but it didn’t really start to take off until the 19th century or so. And it’s recognition as such a symbol wasn’t as common in America until the arrival of large number of immigrant Jews at the end of the 19th and early 20th centuries. So shockingly, the Dodge brothers may not have 100% appreciated the connection until the 30’s.

            It’s amazing how slow trends and ideas spread when telegraph only transmits text and the only way to send pictures was “by boat”.

          • 0 avatar

            That’s interesting about the Star of David being more low key before the 20th century. With Judaism being relatively rare in the US prior to 20th century, the Dodge brothers may very well have been unaware of it’s historically religious meaning

  • avatar

    Not sure about the logo, but I like the leather on the seats.

  • avatar

    Is it just me, or is the Challenger getting better and better looking? I love the red pearl paint and dark wheels on this edition.

  • avatar

    I must admit to being … underwhelmed …

  • avatar

    I really dig the color, and I rarely like red.

    Reminds me of this:

  • avatar

    It’s about time the Challenger got some proper white characters on black background gauges.

    • 0 avatar

      I believe that’s the Charger gauge cluster. From the interior shot of the Challenger (the one with the manual shifter), gauge cluster looks like the same old, same old.

  • avatar

    Great car. The issue for Dodge though is the refresh is coming out soon – will be a the next NYC auto show I guess. Supposedly the very nice 8 speed ZF auto is coming to the Challenger and its going to lose a few inches (maybe)..

    OTOH this car might be better – if you like the standard tran and want a backseat. Almost none of the muscle cars have a backseat except for these two.. It’d be nice if they offer a charger with a manual.

    People think its demand that prevents this but its actually regulations. If the regulations would be different they would offer a manual on a order from the factory basis in the Charger.

  • avatar

    Just spring specials, last of the current 2011 intro’d car. The LA show always lags in comparison to the other shows that follow it.

    Big ones for Chrysler (that I know of) will be Detroit and New York (the latter showing the 2015 fully refreshed Charger / Challenger that’ll make everyone forget about the ones in this article.

    • 0 avatar

      Sadly, you’re right, and not just about Chrysler. November/December is just too close to the Detroit show and just lends itself to a year-end wrap up, at least with Detroit offerings. It’s ideal for the Japanese and Korean automakers, but really should be held a couple months earlier, away from Thanksgiving and Christmas.

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