#FordMaverick

The word of the week has been Maverick.

The 2022 Ford Maverick has gotten plenty of coverage on this site and elsewhere, plenty of buzz on Twitter, and every auto journalist I know, self included, has strained to find the best joke referencing either Top Gun or a ’90s Western comedy starring Mel Gibson and James Garner (both flicks are excellent, by the way).

I want to be excited by this truck. I should be excited by this truck. And yet, my prevailing feeling about it could be summed up by a gif of a shrug.

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

Are you ready? Are you excited? Or do you just not care?

I speak, of course, about the Ford Maverick — which was teased yesterday and will be unveiled in full next week.

Small pickups aren’t so small anymore. The trucks we today consider mid-size have dimensions that aren’t far off the smallest full-size trucks from the 1990s.

Enter Ford. And soon, Hyundai.

Ford squeezed an amazing amount of value out of the 1960 Falcon‘s chassis design, with everything from the 1964-1973 Mustang to the 1980 Granada rolling Falcon-style. The Falcon itself got replaced here by the Maverick starting in 1970 (with one year of overlap when both were available), but the Maverick still had the 1960 Falcon’s bones under its skin. Millions of Mavericks (and near-identical Mercury Comets) were sold here during the 1970-1977 period, and nearly all of these affordable commutemobiles got crushed decades ago. Still, I run across the occasional Maverick/ Comet during my junkyard journeys, and I found this optioned-up ’76 in a Denver-area yard last summer.

More spy shots of the upcoming Ford Maverick small pickup truck have surfaced over on MaverickChat.com.

These shots show the Maverick (in FX4 trim) parked alongside a current Ranger, and show that the Maverick is narrower, lower, and smaller.

You just don’t see Ford Mavericks and their Mercury Comet brethren on the street these days; they haven’t picked up a huge amount of collector interest and their place at the bottom of the just-above-scrap-value beater-car food chain has been replaced by the early Ford Taurus. For some reason, though, a steady trickle of Mavericks and Comets shows up in California wrecking yards. My guess, based on the 1980s and 1990s detritus I find in some of them, is that they spent a decade or three forgotten in a back yard or driveway before being sold to U-Wrench-It. So far in this series, we’ve seen this ’75 Maverick two-door, this ’75 Comet sedan, this ’77 Comet sedan, and now today’s ’77 Maverick sedan. Let’s examine this Malaise Mainstay more closely.

With a Ford Maverick sedan as yesterday’s Junkyard Find, it seemed only right that we follow up with the Maverick’s Mercury sibling (which I photographed in the same junkyard, on the same day). Today’s Malaise Era Ford is rough but more complete than yesterday’s car, so let’s crank up >one of the few good pop songs of 1977 and study this phenomenon.

There was once a time when Mavericks (and their Mercury Comet siblings) were among the most often-seen vehicles on American streets. Being such a cheap and homely car (and built during one of Detroit’s build-quality low points), however, the Maverick just wasn’t loved enough for many examples to be spared from The Crusher when they got a little frayed around the edges. In this series so far, we’ve seen this ’75 Maverick two-door, this ’75 Comet sedan, and now today’s ’73 Maverick four-door.

I visit Sears Point aka Sonoma Raceway a couple times a year as part of my gig as Chief Justice of the 24 Hours of LeMons Supreme Court. That means I do a lot of roaming around the facility, in search of vantage points to shoot photos of the action. Last weekend, while covering the fourth annual Sears Pointless race, I stumbled on a parking area outside a line of race shops just on the other side of the wall near Turn 10. Inside these shops were all manner of high-buck machines, but the get-to-it-someday stuff sitting outside was pretty interesting.

A Maverick in a junkyard is a rare sight indeed these days, so you can imagine my surprise when I found this badge-engineered Mercury Maverick just a few rows down from yesterday’s ’75 Ford Maverick Junkyard Find. There wasn’t much difference between the Maverick and the Comet, though the Comet was marketed as being somewhat classier.

The Maverick (and its Mercury sibling, the Comet) was once one of the most numerous cars on American roads. From a period extending from 1970 through about the middle 1980s, the Maverick was everywhere, much as the Taurus is today. It was a cheap, simple machine, based on the same outdated but sturdy and well-understood-by-mechanics chassis design that Ford used beneath Falcons, Mustangs, Granadas, you name it, going back to the early 1960s. The Maverick is just about extinct now, other than a few kept alive by collectors; these days, I might see one every year or so at self-service junkyards. That makes this one (spotted at a yard in Northern California last week) a special Junkyard Find.