#FordF-150

A report from one of our corporate parent’s forums suggests that orders for the Ford Lightning may open up next week, on October 26.

That’s based on a message left to a forum user by a Ford salesperson.

Mainstream hybrid cars have been with us for more than twenty years – at least since the first Toyota Prius hit the market in 1998 – and their image has evolved considerably. When they first arrived on the scene, for example, they were hailed as the car to be seen in if you wanted to be seen saving the planet, and there were a lot of celebrities who wanted to be seen in the things in the early Aughts. Over time, the virtue-signaling vehicle of choice switched from the Prius to the Tesla, but the Prius soldiered on with considerable green cred, eventually spawning an entire line of Priuses (Prii?) in the process. These days, however, the green crowd doesn’t want to talk about hybrids in a positive light, with some journalists calling for an end to the “era” of hybrids to come – now.

From climate crusader to internal-combustion enabler in the span of just two decades, then. That’s kind of impressive, I think, but it got us thinking about plug-in hybrids. Were they really a transitional technology that could hold the hands of overly cautious consumers as they tiptoe from internal combustion to battery power, or were they a flawed, compromised technology by definition – the worst of all possible worlds, combining the pollution and maintenance needs of internal combustion with the added weight and electrical complexity of electric, with nary a benefit over either to be found?

Sorry, diesel fans. Just three years after introducing a Power Stroke diesel for the F-150, Ford is dropping the diesel option.

And doing so with haste.

Lightning does strike twice, apparently, but perhaps not in quite the same way each time.

The Ford F-150 Lightning was once a hi-po street rod with power coming from a V8 engine. Now, however, the truck is all-electric.

There are lots of pros to being the president of the United States. There are also many cons. To me, two of the biggest drawbacks would be the ever-present threat of assassination and having to give up driving forever.

Well, the current commander-in-chief is a car guy, and President Joe Biden reminded us of his automotive bona fides while giving Ford a nice PR boost. He did so by toolin’ around in a truck.

More specifically, the upcoming Ford F-150 Lightning.

The Ford Lightning is back. And it’s electric.

We’re sure that last bit will piss a few of you off.

Buy/Drive/Burn returns today with another “cheapest of” installment, the latest in a series that’s seen us cover sedans, midsize trucks, and most recently some convertibles.

And today we’re discussing the cheapest full-size trucks on offer in 2021.

Rare Rides has featured a couple of F-150 things previously, in the super luxurious Lincoln Blackwood, and the performance-oriented first generation SVT Lightning. Today’s truck combines both luxury and performance into a single F-150.

Let’s check out this very clean triple-tone Harley-Davidson F-150 from 2003.

The urination for distance competition (that’s a metaphor, and not literal, thank heaven) continues among the automakers who produce full-size pickups.

This time it’s the Blue Oval, firing a shot across the bow (or over the balcony, as it were), with the towing numbers for the 2021 Ford F-150 released today.

Ford had a short Web meeting for the media earlier this week, and a big chunk of the time was spent on the newest version of the F-150 pickup truck, including confirmation that the company will be building an all-electric F-150 at the Rouge Electric Vehicle Center, as Matt wrote Thursday.

The other big announcement from the Blue Oval focused on how the F-150’s existence helps America. Drawing on a study from Boston Consulting Group, Ford says the F-150 is among the most valuable consumer goods sold in America.

Ford has really been hyping the upcoming F-Series EV this week by assuring customers the new pickup will make the gas-powered one look like the unsightly substance you cough into the sink every morning. Not only with the electrified F-150 come with more power than your standard Ford truck, but it’ll also be cheaper to own and operate — once you get past the higher purchasing price, of course.

The automaker is spending a whopping $700 million to add EV production facilities at the Dearborn Truck Plant on top of the lofty cost of development, so it’s going to tell you whatever it takes to get you to buy one. It has to recoup those expenses somehow and, unless it’s a bald-faced lie, the automotive industry always seems willing to be “extremely optimistic” about a vehicle prior to launch. Unfortunately, Ford has to remain slightly more grounded than some of its peers because the electric F-150 isn’t so completely novel that the manufacturer can claim it will totally transform the driving experience or makes ludicrous suggestions about it driving itself.

We already have an F-150 and people seem to think it’s good enough to warrant nearly a million sales per year. The electric version is a spin-off Ford wants us to understand builds on those strengths.

The hottest vehicle segment that doesn’t yet exist — full-size electric pickups — continues to arouse interest online, though the nature of that buzz can’t be directly translated into future sales.

Lofty promises of future product may send investors and tech geeks into mouth-frothing displays of overreaction, but established automakers, regardless of what Silicon Valley disciples claim, stand a better chance of having their wares on the market before the upstarts. Ford’s upcoming F-150 EV is one of those products. Scheduled to arrive in the middle of 2022, the automaker is preparing a plant overhaul designed to slot the new variant into its next-generation truck’s assembly operation.

Ford’s build-and-price tool can now be wielded against the next-generation F-150 pickup, revealing that going hybrid will vary wildly in price, depending on where you start.

While a report last month detailed expected pricing, now it’s official. The cost of adding hybrid power to your 2021 F-150 sinks as your truck’s standard power output rises.

You’ll recall that, last week, a video surfaced of a camouflaged 2021 Ford F-150 Raptor prototype with an interesting exhaust note, leading to speculation that the next version of the brand’s dedicated off-road performance pickup would ditch V6 power for something more potent.

Well, today a new report cites sources claiming exactly that. It seems the next Raptor might make use of a Predator.

“Do everything better, and don’t be afraid of gimmicks” seems to be the mantra the 2021 Ford F-150‘s development team toiled under. Given the company’s track record with the model, it’s likely a strategy that will pay off.

Optional hybrid power (pricing of which came to light yesterday) and lie-flat front seats are things the F-150’s rivals can’t claim; same goes for on-board factory generators for both hybrid and gas-powered models. As more time passes following the model’s June debut, more secrets are being spilled.

For example, some of the niceties offered on the revamped model won’t arrive until later on, nor will they be an across-the-board option.