With the launch of the new Cadillac CT4-V and CT5-V models, enthusiast balked at the mild power outputs and engine configurations. The CT4-V provides 320 horsepower from its 2.7-liter turbocharged four-cylinder mill, while the CT5-V’s turbo V6 makes 355 hp. Both figures are significant degradations from the previous ATS-V and CTS-V models, respectively.
Fear not, dear readers. The V-Series moniker has simply moved down-market, effectively replacing the V-Sport line. But this has made room for a new top-tier performance line: Blackwing.
We, like everyone else, bemoaned Cadillac’s new V-Series models for seeming underpowered. And yet the company now suggests that putting a lid on power was part of the plan all along. Apparently, GM claims, shoppers were being scared off by the CTS-V’s big numbers.
“There was, frankly, some people who were intimidated by the cars,” GM President Mark Reuss elaborated last week, according to Automotive News. “When we did a [V-Series], they were hammers … There’s some intimidation there.”
While undoubtedly true of some customers, is Cadillac certain that’s the message they want to impart? No matter how you slice this cadaver, the fact remains that the brand is still delivering two V-Series entrants that fail to impress on paper the way their predecessors did. We’ll happily admit that horsepower isn’t everything, but you cannot lead with how the CT4-V’s improved efficiency and lighter curb weight will make it a better car than the ATS-V its replaces when all anyone can notice is a glaring horsepower disparity.
Cadillac seems to have realized that it screwed up with the new V-Series models it debuted late last week. When the CT4-V and CT5-V were revealed on Thursday, both came with specs that made us wonder why General Motors thought these should be the cars replacing the V-Series variants of the CTS and ATS sedan. Fans of the brand noticed and most automotive outlets were forced to write head-scratching articles about why the twin-turbo 3.0-liter V6 will be a suitable replacement for the CTS-V’s big, Corvette-sourced 6.2-liter motor — which makes oodles more power and torque.
Part of this cannot be helped. Environmentalism and an increasingly global marketplace are encouraging automakers to scale down displacement sizes and pair internal-combustion engines with more hybrid tech and forced induction. But it hasn’t changed Cadillac’s problem of delivering a pair of vehicles that appear much weaker on paper than the automobiles they’re essentially replacing. As a result, the company is attempting to reassure customers that these won’t be the only V-Series models on offer.
GM’s snazziest brand may have vacated the Big Apple in a New York minute, but that doesn’t mean they’re taking a break on research and development. It’s been 15 years since the marque appended the consonant “V” onto trunklids of its fastest sedans, so the company is rolling out a new trim to mark the occasion.
The 2019 ATS-V and CTS-V will be endowed with a limited run of these Pedestal Editions. While Pedestal may not have the same gravitas as Talisman, these new whips do a dandy job of cranking the wick to eleven.
Since its launch in the Big Apple earlier this year, the BOOK by Cadillac car-subscription service has allowed customers in New York City to get behind the wheel of a Cadillac without signing the note on one of The General’s top-flight vehicles.
The project has proven to be enough of a success that Cadillac is now launching the product in two additional markets: Dallas and L.A.
It’s been almost two decades since BMW unleashed the E39 M5 on the motoring public, and the sport sedan segment has chased its ghost ever since. Not long after the BMW was crowned mythic perfection, Cadillac made a substantial shift in its development focus to court younger, more performance-minded buyers.
Since then, Cadillac has generously pilfered the Corvette program parts bin to move the brand away from the retirement home and onto America’s non-existent Autobahn. In the meantime, BMW’s M Division has set its playbook on fire and begun heaping content onto its performance models.
When the second generation CTS-V broke the production sedan lap record at the Nurburgring in 2008, it became clear that the conversation was really starting to change.
The response to yesterday’s Digestible Collectible was perhaps the most one-sided I’ve seen since I started this series. It’s been made quite clear that an older BMW is not a good idea, even though I’d be likely to do my own work on the car.
Still, I love the idea of a performance car that I can use to haul the family through the week and head out for a long road trip or a track day on the weekend.
Sadly, my kids are getting too tall to ride in the back seat of a 911, and I doubt I could fit four mounted Hoosiers inside either.
Trend Setters and Trackday Drivers, How Cadillac Tries to Appeal to Diverse Customers, An Interview With Cadillac's Marketing Chief
2016 Cadillac CTS-V. Full gallery here
I don’t know if it will help them sell cars are not, but Cadillac’s decision to move it’s business headquarters to the trendy Soho district of New York City has certainly gotten some attention as have Cadillac marketing maven Melody Lee’s comments related to the move and the potential customers they hope to reach by making Cadillac into a more general luxury brand, not just a car company. When I saw that Lee’s boss, Jim Vurpillat, Global Marketing Director for Cadillac was going to be participating in a press event for the 2015 Chevrolet Detroit Belle Isle Grand Prix, because Cadillac has factory based teams running racing versions of the ATS in the Pirelli World Challenge, it seemed like a good opportunity to ask him how racing and the high performance V cars in Cadillac’s portfolio fit in with appealing to New York’s trendy set, a group not known for their love or horsepower or what they see as environmentally questionable motorsports.
Different cars serve different purposes. Of course, you already know this. You know, for example, that people buy compact cars for fuel economy. People buy minivans to haul other people. And people buy Acuras because they’re confused.
So why do people buy station wagons? For practicality, of course. People buy wagons so they can pack up all their belongings, load them inside the cargo area, and hand the keys to a car transporter who makes constant runs between Greenwich, Connecticut, and Palm Beach.
Upon graduation from Belfast Teacher’s Training College in the late ’60s, my father found himself summoned into the headmaster’s office. A heavy oaken drawer was opened and an object placed upon the green baize of the blotting pad: “Ye’ll be needin’ this.”
“This” was the strap, thick leather symbol of martial law in the classroom. Dad left it lying where it was, left behind the tobacco-scented claustrophobia of that small office, left behind the small-minded bigotry of that blood-soaked island, and built himself a new home in the wilds of British Columbia.
From my birth, this has been my template for the masculine ideal: resolve, courage, intelligence, compassion. In the latter stages of his career, my father – long an administrator – could walk in and quell any classroom by his mere physical presence. And so, I’ve endeavoured to emulate him. To refrain from roarin’ an’ shoutin’. To be calm, yet firm of purpose. To be a man.
Of course, five minutes behind the wheel of this thing and it’s, COME AT ME BRO!
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Sayahh Story idea or car design competition: design a compact sedan, a midsize sedan, coupe and/or wagon specifically for people 6'4" through 7'2". Not an SUV nor a crossover nor a raised chassis like the US Toyota Crown or Subaru Outback.
- Sayahh I only check map app only when absolutely necessary and only at a red light. An observation: lots of ppl leave 2 car lengths (or more) between themselves and the car ahead of theirs so that they can text or check the internet (because they are afraid they might roll forward and hit the car in front of them?) This drives me crazy because many ppl do it and 3 cars will take up almost 7 car lengths and ppl cannot get into the left turn lane when it's bordered by a cement "curb." Worse is when they aren't even using their phone and have both hands on the stewring wheel and waiting for the green light. Half a car length is enough, people. Even one car length is too much, but 3 or 4 car lengths? At 40 MPH, maybe, not at 0 MPH please.
- 6-speed Pomodoro My phone never leaves my pocket while driving. This is fine in my daily with bluetooth and also fine in my classic car, but people get mad in a hurry that I'm ignoring them.
- BklynPete Maverick has had recalls but overall seems reliable. Consumer Reports recommends it for whatever that's worth, buyers think they're better than sliced bread, they're sold out, and look like a long-term success.I suppose you're right that DCT can be laid at Mulally's feet too but as COO Fields was in charge of product. When he got Mulally's job, Fields brought back mgmt siloes and lost shareholder value. Maybe Fields took the fall for other's bad decisions. But ultimately as CEO the axe had to land on him. I cannot believe that Farley won't meet the same fate if 2023 warranty claims make Ford lose money again.
- Inside Looking Out All that is BS. Nissan just tries to buy time. By 2028 every Tesla will have fusion reactor under the hood. Commercial fusion reactor is under development as we speak 5 miles away from my home in Sandia labs in Livermore.