#Corolla

As selling compact passenger cars to Americans is no longer a responsibility borne by domestic automakers, Japan is left shouldering much of the burden in a segment it’s always excelled in. Western car sales are on the decline and, with the Detroit Three pulling out, Japan saw both a challenge and an opportunity.

The biggest players, Toyota and Honda, chose to expend every round in their magazines in the hopes of scoring hits. The Civic and Corolla diversified, upping their game and pulling further ahead of rivals like the Nissan Sentra and Mazda 3.

If capturing a bigger share of the pie while stabilizing their own softening sales was the goal, Honda and Toyota seem to have succeeded. With two months left in 2019, it’s increasingly looking like both models could finish 2019 with a sales increase.

Y’all are probably gonna flay me for what I am about to write. I know, because one of our contributors took it on the chin (no pun intended) earlier this year after writing up the 2020 Corolla sedan.

That’s okay. I can take it. You guys out there fling arrows at us sometimes and we’re cool with it. It’s part of the job. Still, I am ducking (metaphorically speaking, do you know how hard is to type while ducking? Hurts your neck, man).

We know, we know — you’re torn on the answer to this age-old question. Well, Toyota thinks its 2020 Corolla sedan, which adopts the platform and powertrain changes seen on the 2019 hatch, is hot, sizzling stuff. And you will, too, it seems.

So much so, you’re liable to engage in a lewd public act, possibly encouraging a visit from the cops.

Promises that “This will be the sedan that saves cars” and “The passenger car comeback starts here” are so 2017.

2018 welcomed the arrival of high expectations in the form of an all-new Toyota Camry and an all-new Honda Accord. The results were predictable, if not in the eyes of automaker CEOs, then surely for the rest of us. Camry and Accord sales each fell to a seven-year low, the refreshed Hyundai Sonata plunged to a 15-year low, and Mazda 6 volume hit an all-time annual low.

Now it’s time for an all-new version of the Toyota Corolla. Rather than suggest the Corolla will revitalize the compact car segment by generating renewed demand across the board and ending a mass migration to crossovers, Toyota’s prediction is much more realistic.

According to Toyota, sales of the all-new-much-improved Corolla will decline.

Let’s face it. Most Toyotas are boring. Sure, enthusiasts get tossed the occasional bone – the 86 and the upcoming (controversial) Supra – but otherwise, the lineup doesn’t excite.

I believe that there are gearheads deep within the bowels of Toyota R&D, however. Those who recall the days when several proper performance cars shared a lot with the ubiquitous Camry.

Here is proof. No, this 2019 Toyota Corolla Hatchback isn’t a hardcore sportscar. It could certainly do with more power. But that Toyota brought out a new car – with an optional manual transmission, no less! – in a climate where the crossover dominates speaks volumes about the future of driving enthusiasm at one of the world’s biggest manufacturers. There is hope for drivers.

I had a nickname for the Toyota Corolla once. Back in my days as an overly judgmental prepubescent teenage boy, I used to call Toyota’s honest economy car the “Crapolla.” Growing up in an affluent North Jersey neighborhood in the ‘90s, everyone and their mother had a Bimmer, Benz, or even a Bentley. If you drove a Corolla, you were either a maid at the McMansion down the street or the underpaid seventh-grade social studies teacher of the local school district.

Although a by-word for cheap, efficient, reliable, and honest transportation, I simply couldn’t see beyond its reputation as a soulless tin econobox. It was far from a total dog. Yet, it still clearly gave off the impression that it was for people who didn’t have a pulse and couldn’t care less about cars or driving them. And let’s be honest, with the Toyota Corolla surpassing the Volkswagen Beetle as the best-selling automotive nameplate in history – over 46 million Corollas sold over its 11 generations – the vast majority of the car-buying public might have a questionable pulse.

My teen years were almost 20 years ago and the Corolla has certainly changed since then. Up until 2012, the Toyota Corolla maintained complete anonymity and was more inconspicuous than a loaf of Wonder Bread. It was hardly any more exciting than the loaf in nearly every aspect.

It’s Mileage Monday, apparently. In unveiling the upcoming Corolla Hybrid late last year, Toyota predicted the normal-looking alternative to its long-running Prius would deliver a combined rating of 50 mpg, once the EPA got around to testing it.

Not the hardest bar to clear, given that the 2020 Corolla Hybrid uses the same 121-horsepower hybrid powertrain as its stigma-soaked hatch sibling. Toyota stuck the jump with room to spare. There’s also good MPG news for those who hate hybrids but loath the current generation’s tepid four-banger.

Toyota gathered media in California this week, myself included, to drive the new RAV4 (check back next week for my thoughts). The company also decided that, since they planned to take the wraps off the new Corolla in China at about the same time we’d be eating dinner, it made sense to show us the newest version of the best-selling nameplate of all time.

Perched on Toyota’s TNGA platform like the already-on-sale Corolla hatch, the 12th-generation sedan retains the same 106.3-inch wheelbase as before, but grows wider front and rear. The front overhang shrinks by over an inch, the rear overhang grows by over half an inch, and the hood is lowered nearly an inch and a half. Overall height decreases by a little less than an inch.

If you lose sleep this weekend, we’ll know why. Toyota plans to debut its next-generation Corolla sedan at the Guangzhou International Automobile Exhibition on November 16th, completing a product revamp that began with this year’s introduction of the Corolla Hatch (formerly Corolla iM, formerly Scion iM).

It’s expected the sedan, now swapped to the TNGA platform, will appear with a familiar face and upgraded mechanicals borrowed from its five-door sibling. With compact cars on the decline, Toyota needs its aging Corolla gone in order to better compete with the Honda Civic. Both models, however, are alike in one way: they’re falling out of favor with consumers.

“No one wants small cars!” is the battle cry from a couple of American OEMs, primarily the one with a blue oval for its logo and a person sitting at the head table whose surname is on the building.

Toyota would like to have a word about that. Actually, so would Hyundai and a few other carmakers who seem to be doing just fine cranking out gee-whiz examples of small cars.

Like this Corolla Hatchback, for instance.

The Corolla was the first Toyota car to be a smash sales hit in the United States (I’d like to say it was the Corona, for obvious reasons, but that car’s sales figures were merely respectable for a then-obscure brand), but we didn’t think of the sensible little econoboxes as fast until the legendary AE86 Corolla GT-S in 1983. Then came the front-wheel-drive FX16 GT-S, a worthy competitor to European hot hatches.The AE92 GT-S never gained the cult following of the earlier GT-S cars, and so you won’t see many on the street today. Here’s an ’89, spotted in an Oakland, California, self-service wrecking yard.

The third-generation Toyota Corolla, still on a rear-wheel-drive chassis, was a tremendous sales success in California. The cheapest model was the two-door post sedan, and these reliable commuters were seen everywhere in the Golden State well into the 1990s.Nearly all are gone, but this ’77 stayed on its own four tires until age 40, finally wrapping up its long career in this San Francisco Bay Area self-service wrecking yard.

Blame the Rebels.

Nissan’s Rogue was the best-selling vehicle without a pickup bed in December of 2016, largely thanks to a massive advertising campaign that tied into one of the two recent Star Wars movies where only teenaged girls can be trusted to save the universe. Behind it, you had the usual suspects: CR-V, RAV4, Camry, Accord, Civic, Corolla. But even that state of affairs is a major change from business-as-usual a decade or two ago.

You can learn a lot about American society by looking at the best-selling car in any given year. So if we discount the Rogue’s Yavin IV-style moonshot performance, what’s changed about us since, say, 1967 — and what’s stayed the same? More importantly, who killed the Camry?

Toyota has released 2017 prices for some of its small cars, and it looks like a name change (and modest power increase) tacked a slight premium onto the Toyota 86, formerly the Scion FR-S.

A sign of our automated times, it looks like the manual transmission’s days could be numbered in the Corolla lineup.

These days, plenty of tuner kids want to get a E70 Corolla and turn it into a sick drift machine … but then reality sets in and they end up commuting to work in a 15-year-old Kia Rio instead. Meanwhile, the abandoned drift-project TE72 wagons become 24 Hours of LeMons cars, if they’re lucky, and the rusty SR-5s just get scrapped once something costing more than $19 breaks.

This ’81 Corolla two-door SR-5 liftback gave its all in the service of its owners, and now it awaits parts buyers in a Denver self-service yard.