#ChevroletColorado

To keep up with demand for its midsize pickups, General Motors signed a deal to have Navistar International Corp. take on the task of assembling its commercial vans.

The agreement, released yesterday, will see Navistar assemble the Chevrolet Express and GMC Savana in a Springfield, Ohio plant starting early next year. Booting the vans out of GM’s Wentzville, Missouri plant frees up capacity to build more Chevy Colorado and GMC Canyon pickups.

In Part One of this minitruckin’ history, we covered how the Big 3 provided their dealers with “captive import” minitrucks from Mazda, Isuzu, and Mitsubishi during the Seventies. By 1975 or thereabouts, both GM and Ford were convinced that the small-pickup market was not a fad and began digging their own products out of the parts bin.

The Chevrolet S-10/GMC S-15 was a sort of truck version of the A-body (later G-body) intermediate. While it’s not dimensionally identical to the older sedans, it’s possible to swap much of the running gear between those two vehicles, particularly ahead of the firewall. The Ford Ranger arrived a few months after the S-10, a few inches smaller in most dimensions and looking remarkably ungainly compared to its sleek GM competitor. Those of you who followed the minitrucking hobby in the Nineties will recall that the Ranger was conspicuous by its absence; “domestic” minitruckers were almost exclusively loyal to the S-10/S-15. Part of that was due to the Twin-I-Beam’s reluctance to accept a lowering kit and/or airbags, but much of it was the Ranger’s hokey, hick-ish appearance compared to the S-10.

So what did that mean for the captive import trucks?

Left: Updated Tacoma Resistor, Right: Colorado Resistor

The fire-risk blower motor resistor harness has been recalled in the Hummer H3 and owners will start receiving repairs once parts become available. Owners of the Pontiac Solstice and Saturn Sky should be able to use the updated parts as well but will have to pay out of pocket as General Motors has not recalled them at this time. The Chevrolet Colorado and GMC Canyon also use a similar design and pose a similar fire risk but are slightly different than the recalled part due to having one less blower speed.

Hummer owners will most likely wait a few months minimum for the updated parts to get to their dealers to perform their free recall repairs. Colorado and Canyon owners may be waiting much longer — if they are recalled at all. The only silver lining for the Colorado and Canyon is that they use a similar resistor to the Toyota Tacoma and share a connector. The Tacoma also suffered from blower motor resistor issues and received updated parts along with a Technical Service Bulletin in 2011.

Midsize pickups have increased their share of the overall pickup truck category by around four percentage points since GM launched the second-generation Chevrolet Colorado and GMC Canyon.

Compared with a period when the twins weren’t on sale, the volume sent the direction of midsize pickups jumped 50% over the first four months of 2015. That gain of 39,000 units wasn’t simply down to the GM twins, either, as the class-leading Toyota Tacoma is growing faster than the overall pickup truck category.

The Chevrolet Colorado is a good little truck, certainly sturdy enough, leading me to believe that it is a capable enabler of various human endeavors that involve catapulting, hurtling, or generally straining one’s body across hill, dale, snow-capped extremity and Ace Hardware parking lot alike.

But its obvious novelty—one that so enraptured a certain publication’s staff to bestow it a pair of calipers that will hardly strain the Colorado’s 1500lb-plus payload—lies in its rejection of the idea that every pickup truck must be the approximate size of a Normandy landing craft.

For those who must have a chassis cab in something smaller than a full-size truck, Chevrolet’s got you covered.

Although General Motors’ full-size truck twins failed to outsell the Ford F-Serie s in January 2015, GM still came out on top as the best-selling truck manufacturer in America last month.

In the previous five months, the Chevrolet Silverado and GMC Sierra had accomplished this feat on their own, outselling the F-Series by 939 units in August 2014, 7076 in September, 2120 in October, 6294 in November, and 6918 units in December 2014. (The F-Series outsold the Silverado/Sierra by 12,263 units in calendar year 2014 and the total GM pickup truck family by 1045 units.)

• Colorado/Canyon sales steadily rising

• 14 of GM pickup sales generated by midsize trucks

• Still not approaching historic levels

Fast forward to January, when pickup truck volume jumped 22% year-over-year and the F-Series’ core F-150 line became more available in new aluminum-intensive form, and GM’s bigger set of twins fell 5643 sales short of overtaking the F-Series for a sixth consecutive month. But viewed as a full-line pickup truck manufacturer, GM’s 42% YOY improvement to nearly 57,000 sales was more than enough to fend off Ranger-less Ford.

The Chevrolet Colorado ZR2 is officially a concept car, but the 2.8L Duramax diesel I4 is coming to showrooms within a year.

TTAC reader (and former GM employee) Mikey alerted me to this video, which I missed, due to promptly shutting off the TV after the Kansas City Royals lost the World Series.

GM’s new mid-size pickup trucks aren’t even on sale yet, but the auto maker is already preparing to add a third shift at its Wentzville, Missouri assembly plant, which will result in 750 additional jobs.

The pricing announcement for GM’s mid-size trucks raised a big question at TTAC – namely, how are they supposed to compete with GM’s full-size trucks when there are such hefty rebates already available?

GM announced pricing for their mid-size trucks, with the Chevrolet Colorado starting at $20,995 and the GMC Canyon starting at $21,880.

When the next generation Chevrolet Colorado was announced last fall, it was heralded as the start of a new era in mid-size trucks in the US. Aside from the diesel engine and manual gearbox we were promised, the Colorado might also get a Ford SVT Raptor-rivaling off-road variant.

Today’s quote of the day comes from GM’s Jim Cain (not to be confused with our own Tim Cain), who is quoted by Automotive News as making some rather bold predictions for the upcoming Chevrolet Colorado mid-size truck.

Among the pet segments that enthusiasts hold dear, none has been on a roll the way the mid-size truck market has been. News of the Chevrolet Colorado’s return, along with diesel and manual transmission options, have been greeted with the sort of fanfare that in the glossy buff book era would have been reserved for the newest European supercar.

But this is the age of the internet, the long tail and niches are able to thrive in cyberspace. Our coverage of the Colorado’s debut garnered hundreds of comments, and Phillip Thomas’ excellent analysis piece was our most popular article for a number of days (on the strength of this piece, Phillip will be back with more truck segment pieces).

While it’s easy for us to get excited about the Colorado, the numbers indicate a different story. The mid-size truck market has been in consistent decline, and the Colorado has an even tougher job than it did last time around if it wants to kickstart the segment all over again.