#Canada

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today.

It was early 2014 when an Albertan car salesman drew my attention to a claim he noticed in commercials and promotional material from Fiat Chrysler Automobiles Canada. The Dodge Journey, they said, was Canada’s No. 1 selling crossover.

It wasn’t. But at the time, FCA was using some hilariously inappropriate segmentation from R.L. Polk Canada, Inc. to support the claim.

FCA Canada’s more recent Journey-related claim uses altered language to make a similar-sounding statement. FCA calls the Journey, “Canada’s favourite crossover.”

The Dodge Journey is not Canada’s favourite crossover. The Dodge Journey never was Canada’s favourite crossover. Based on current trend lines, the Dodge Journey does not stand a chance of soon becoming Canada’s favourite crossover.

Threatening to move isn’t new.

16 years ago, legions of American citizens promised to leave the United States if Republican George W. Bush beat Democrat Al Gore. While there’s evidence that suggests emigration from the United States to Canada occurred at an accelerated rate during Bush’s two terms in the White House, it was more likely tied to the state of the economy overall than differences in personal politics.

But that didn’t stop Americans — not just celebrities, but Americans en masse — from shutting down Citizen And Immigration Canada’s website with excessive traffic on the night of 2016’s Trump electoral victory earlier this week.

Had the website operated normally, you would have discovered that moving to Canada isn’t easy. Yet your desire to relocate will not be sated by a move to sunny SoCal or the Florida Keys. You’re determined to live in Cape Breton, or Portage la Prairie, or Trois-Rivières. And in the automotive sphere, there are some things you really need to know.

With Jeep as the fastest-growing auto brand in the country and Ram pickup truck sales soaring to record levels, Fiat Chrysler Automobiles was Canada’s top-selling automobile manufacturer in calendar year 2015.

It was the first year in the company’s 90-year history that FCA (or DaimlerChrysler, or Chrysler Group, or whatever it was known as) outsold all other manufacturers.

Yet in claiming the top-selling mantle, FCA’s Canadian market share decreased marginally, falling from 15.6 percent in 2014 to 15.4 percent in the automaker’s highest-volume year to date.

Fast forward nine months and FCA boss Sergio Marchionne finds the company’s Canadian situation, “alarming,” according to Automotive News Canada. How bad is it? And how did the tide turn so quickly?

Canada, as the New York Times helpfully points out, actually celebrates Thanksgiving (!), but bargaining teams from Fiat Chrysler Automobiles and autoworkers union Unifor won’t get to enjoy it.

The two groups are expected to bargain down to the last minute as contract talks approach Monday night’s strike deadline, the Windsor Star reports. Unlike recent bargaining between Unifor and General Motors, the FCA negotiations have been whisper quiet, but that doesn’t mean there isn’t action happening behind the scenes.

Seemingly in response to a story we published on TTAC last month on the subject of the Ford F-Series’ otherworldly dominance north of the border, Ford Canada reported yet another all-time monthly F-Series sales record in September 2016.

And as if outselling its two top rivals — combined — through the first two-thirds of 2016 wasn’t enough to clarify the degree of dominance exerted by the F-Series in Canada, the F-Series outsold the second, third, and fourth-best-selling pickup trucks — combined — in September 2016.

And the numbers get even crazier.

Trucks are coming back to Oshawa — kinda.

According to The Globe and Mail, a $400-million investment will fund upgrades necessary for Oshawa to perform final assembly of General Motors pickups using bodies manufactured in Fort Wayne, Indiana, and shipped to Canada.

It seems as though you can’t turn around on the streets of Atlanta or the suburbs of Austin or the outskirts of Albuquerque without seeing a Ford F-Series pickup truck.

For 34 years running, Americans have registered more copies of the F-Series than any other pickup truck. A wide-ranging model lineup (just like its competitors) and top-selling rivals that split their sales between brands means Ford consistently and overwhelmingly sells more full-size pickup trucks than any other automobile brand in the United States. At the current rate of growth, Ford will sell more than 800,000 F-Series pickups in 2016, more than at any point since 2005.

While it’s impressive that Ford owns 30 percent of the American pickup truck market, perhaps the more daunting figure shows that 1 out of every 22 new vehicles sold in the U.S. is a Ford pickup truck.

But don’t be so easily impressed. Look northward, where the Ford F-Series is far more popular than it is in the United States.

Very few people enjoy Canadian films, and there’s damn good reason for it. Public funding is heavily bureaucratized, giving birth to movies essentially “filmed by committee.” Artsy, yes. Depressing? Very often so. But Scandinavia already has that covered!

This wasn’t the case in the glorious, sleazy 1970s. For a brief era, Canada was a free-wheeling, balls-out orgy of low-grade filmmaking, all thanks to insane tax write-offs. Slasher flicks and soft-core porn, lewd sex comedies and gritty crime dramas, this era had it all — and most of it was awful.

One film crew, who probably saw Bullitt way too many times, knew what audiences — American audiences especially — wanted to see, and set about filming one of the most un-Canadian films ever shot north of the border.

They also produced one of the greatest and least-known car chases ever filmed.

The union representing Detroit Three autoworkers in Canada has chosen General Motors as its target company as contract negotiations get serious.

Agreements reached between Unifor and GM will set the pattern for negotiations with Ford and Fiat Chrysler. However, the potential closure of GM’s Oshawa assembly plant means a strike is almost inevitable if the automaker doesn’t reverse course and offer up a big investment.

Canadian autoworkers represented by Unifor have authorized strike action against all Detroit Three automakers “if a fair and reasonable settlement is not reached before the September 19th deadline,” announced Unifor Sunday night.

“With this clear mandate our members have demonstrated they are in full support of their bargaining committees, and our direction in this set of negotiations. The bargaining committee will not accept a deal without a commitment to investment in Canada’s auto sector,” said Unifor National President Jerry Dias.

Pete writes:

Mark,

I know you are a busy man, but I am confident the B&B have been waiting with bated breath to learn how I plan to solve my car dilemma associated with moving from Tampa to Ottawa.

To recap, I will be moving for a three-year stint to Ottawa and bringing my ’98 Honda Accord with 180,000 miles on the odometer. My wife’s ’04 Honda Accord will stay in Tampa and serve as her transportation during the tax seasons.

Here is what I have decided (based largely on the advice you and the B&B provided).

If you go through Volkswagen’s historical model catalogue, you’ll notice many occurrences of the exact same model sporting unique names in the U.S. and Canadian markets.

For example, Volkswagen marketed the last-generation Jetta Wagon in the United States as the Golf Wagon in Canada beginning in 2010. Roll ahead to present day, Volkswagen has called its Golf SportWagen (U.S.) the Golf Sportwagon in Canada since 2015.

Thankfully, that’s about to change.

According to Volkswagen Canada representative Thomas Tetzlaff, the Canadian outpost will drop the Sportwagon name in favor of the name used in the United States — SportWagen.

Grits and poutine aren’t the only divisions betwixt us.

Celine Dion and two-year election campaigns aren’t the only factors that enable Europeans to tell us apart.

Catastrophic illness-induced bankruptcy and wait-time-fostering universal healthcare aren’t the only hallmarks of our unique approaches to public policy.

There are wildly divergent vehicular tastes between the United States and Canada, as well.

The Canadian new vehicle market is not merely a mini-representation of the U.S. auto industry. Full-size pickup trucks own a significantly larger percentage of the Canadian market, for example, and Canadians are nearly three times more likely to buy a Toyota Corolla than a Toyota Camry.

The Canadian market can, however, be a useful test bed.

Some new vehicle pass the test, such as the BMW X1 which enjoyed 16 fruitful months in Canada before grabbing a slice of the American pie. Others, such as the Chevrolet Orlando, wilt under the pressure of the Ontario-built Dodge Grand Caravan, endure a brief four-year run, and never even get a chance to make it in America.

Other cars aren’t prone on a test bed, they’re simply the response of different automakers to different markets. We already looked at seven U.S.-market vehicles which don’t make their way through the Detroit Windsor Tunnel. These are the eight current vehicles which are marketed in Canada, not the United States. ( We’ve already examined the seven cars Americans can buy that Canadians can’t.)