Ford F-Series Hits All-Time Canadian Record In September, Outsells Three Top Rivals Combined
Seemingly in response to a story we published on TTAC last month on the subject of the Ford F-Series’ otherworldly dominance north of the border, Ford Canada reported yet another all-time monthly F-Series sales record in September 2016.
And as if outselling its two top rivals — combined — through the first two-thirds of 2016 wasn’t enough to clarify the degree of dominance exerted by the F-Series in Canada, the F-Series outsold the second, third, and fourth-best-selling pickup trucks — combined — in September 2016.
And the numbers get even crazier.
Nearly one out of every ten new vehicles sold in Canada in September was a Ford F-Series pickup truck.
The F-Series truck range, on its own, outsold every auto brand in Canada except for Toyota.
Honda, the third-ranked brand, builder of Canada’s best-selling car and third-ranked utility vehicle, trailed the F-Series by 50 sales last month.
The six top-selling upmarket brands — Mercedes-Benz, BMW, Audi, Lexus, Acura, Cadillac — were collectively outsold by the F-Series by a 314-unit margin.
The entire passenger car market, some 150 different models, didn’t quite produce four sales for every F-Series acquisition.
In fact, the F-Series, with 15,659 September sales, outsold Ford. Sales of non-pickup Fords were down 5 percent to 13,631 units in September.
But it is the F-Series’ preeminence in Canada’s pickup truck market, specifically, that truly highlights the Blue Oval truck line’s September success. Combined, the second-ranked Ram P/U, third-ranked GMC Sierra, and fourth-ranked Chevrolet Silverado mustered a total of 15,424 sales, 235 shy of the Ford.
Compare this with the United States in September, where the F-Series’ three top rivals combined for 64-percent more sales than the Ford. Year-to-date, the GM twins alone are only a whisker behind the F-Series before the Ram’s 361,086 sales are added into the mix.
Yet north of the border, 48 percent of the full-size trucks sold in Canada in September (and 43 percent through the first nine months of 2016) were Ford F-Series pickups.
It’s partly a pricing story. But the F-Series’ sometimes hefty Canadian incentivization only tells part of the story. Big discounts only serve to bring the F-Series range in line with the competition. Canada’s affection for the F-150 and its heavy duty cohorts must go beyond its affordable pricing scheme.
But affordable it is. We told you last month about an F-150 SuperCrew XLT 4×4 3.5 EcoBoost discounted to CAD $37,990, or roughly $29,000 in U.S. terms, for a truck priced at $41,140 in the U.S.
That seems to do the trick.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
[Image: Ford Motor Company]
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- Brett Woods My 4-Runner had a manual with the 4-cylinder. It was acceptable but not really fun. I have thought before that auto with a six cylinder would have been smoother, more comfortable, and need less maintenance. Ditto my 4 banger manual Japanese pick-up. Nowhere near as nice as a GM with auto and six cylinders that I tried a bit later. Drove with a U.S. buddy who got one of the first C8s. He said he didn't even consider a manual. There was an article about how fewer than ten percent of buyers optioned a manual in the U.S. when they were available. Visited my English cousin who lived in a hilly suburb and she had a manual Range Rover and said she never even considered an automatic. That's culture for you. Miata, Boxster, Mustang, Corvette and Camaro; I only want manual but I can see both sides of the argument for a Mustang, Camaro or Challenger. Once you get past a certain size and weight, cruising with automatic is a better dynamic. A dual clutch automatic is smoother, faster, probably more reliable, and still allows you to select and hold a gear. When you get these vehicles with a high performance envelope, dual-clutch automatic is what brings home the numbers.
- ToolGuy 2019 had better comments than 2023 😉
- Inside Looking Out In June 1973, Leonid Brezhnev arrived in Washington for his second summit meeting with President Richard Nixon. Knowing of the Soviet leader’s fondness for luxury automobiles, Nixon gave him a shiny Lincoln Continental. Brezhnev was delighted with the present and insisted on taking a spin around Camp David, speeding through turns while the president nervously asked him to slow down. https://academic.oup.com/dh/article-abstract/42/4/548/5063004
- Bobby D'Oppo Great sound and smooth power delivery in a heavier RWD or AWD vehicle is a nice blend, but current V8 pickup trucks deliver an unsophisticated driving experience. I think a modern full-size pickup could be very well suited to a manual transmission.In reality, old school, revvy atmo engines pair best with manual transmissions because it's so rewarding to keep them in the power band on a winding road. Modern turbo engines have flattened the torque curve and often make changing gears feel more like a chore.
- Chuck Norton For those worried about a complex power train-What vehicle doesn't have one? I drive a twin turbo F-150 (3.5) Talk about complexity.. It seems reliability based on the number of F-150s sold is a non-issue. As with many other makes/models. I mean how many operations are handle by micro processors...in today's vehicles?
The mid size truck segment is gaining momentum in Canada especially the Tacoma. It makes sense for Ford not having a mid size truck to "throttle up" on the F150 to counter the mid size segment. Plus it was the end of the quarter, and a good way to send a forceful message to the competition. While gaining sales in "urban" centers with Alberta in the economic doldrums. An F150 is exceptional value as a full size sedan with a box, a 120 liter gas tank, and back up camera to facilitate parking. FCA with the Ram was the biggest loser in September, down 2,000 units.
Ford Canada had employee pricing on all September and our local store was even open the last Sunday of the month. Advertising $25,900 for an extended cab xlt (probably 2wd). That's a lot of vehicle for the money compared to a $25k compact car.