Ford F-Series Hits All-Time Canadian Record In September, Outsells Three Top Rivals Combined

Seemingly in response to a story we published on TTAC last month on the subject of the Ford F-Series’ otherworldly dominance north of the border, Ford Canada reported yet another all-time monthly F-Series sales record in September 2016.

And as if outselling its two top rivals — combined — through the first two-thirds of 2016 wasn’t enough to clarify the degree of dominance exerted by the F-Series in Canada, the F-Series outsold the second, third, and fourth-best-selling pickup trucks — combined — in September 2016.

And the numbers get even crazier.

Nearly one out of every ten new vehicles sold in Canada in September was a Ford F-Series pickup truck.

The F-Series truck range, on its own, outsold every auto brand in Canada except for Toyota.

Honda, the third-ranked brand, builder of Canada’s best-selling car and third-ranked utility vehicle, trailed the F-Series by 50 sales last month.

The six top-selling upmarket brands — Mercedes-Benz, BMW, Audi, Lexus, Acura, Cadillac — were collectively outsold by the F-Series by a 314-unit margin.

The entire passenger car market, some 150 different models, didn’t quite produce four sales for every F-Series acquisition.

In fact, the F-Series, with 15,659 September sales, outsold Ford. Sales of non-pickup Fords were down 5 percent to 13,631 units in September.

But it is the F-Series’ preeminence in Canada’s pickup truck market, specifically, that truly highlights the Blue Oval truck line’s September success. Combined, the second-ranked Ram P/U, third-ranked GMC Sierra, and fourth-ranked Chevrolet Silverado mustered a total of 15,424 sales, 235 shy of the Ford.

Compare this with the United States in September, where the F-Series’ three top rivals combined for 64-percent more sales than the Ford. Year-to-date, the GM twins alone are only a whisker behind the F-Series before the Ram’s 361,086 sales are added into the mix.

Yet north of the border, 48 percent of the full-size trucks sold in Canada in September (and 43 percent through the first nine months of 2016) were Ford F-Series pickups.

It’s partly a pricing story. But the F-Series’ sometimes hefty Canadian incentivization only tells part of the story. Big discounts only serve to bring the F-Series range in line with the competition. Canada’s affection for the F-150 and its heavy duty cohorts must go beyond its affordable pricing scheme.

But affordable it is. We told you last month about an F-150 SuperCrew XLT 4×4 3.5 EcoBoost discounted to CAD $37,990, or roughly $29,000 in U.S. terms, for a truck priced at $41,140 in the U.S.

That seems to do the trick.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

[Image: Ford Motor Company]