#CadillacAts

User carguy gives his take on the Cadillac ATS

Few cars have been the subject of so much lively debate among TTAC readers than those made by Cadillac – and no more has been more polarizing than the ATS. As it happens, I have been driving one of these controversial machines for the past 15,000 miles and thought I’d pen an objective, non-hyperbolic retrospective about owning this car before I bid farewell to it next month. While it would be easy to argue that the Internet doesn’t need another ATS review (and it really doesn’t) my words here are not really intended to be a traditional review. I promise you that I will not to expose you to my views about the latest iteration of the art and science design school or any musings about track performance numbers. No, today I will break all the automotive press rules and share with you what it was like to actually own this car: what was good, what was OK and what was infuriating. Sounds exciting, right? No? OK I’ll promise to keep it light so hear me out and then feel free to throw rotten tomatoes at my views in the comments section.

3.6L twin-turbo V6. 450 horsepower. 6-speed manual. What more do you need to know?

Back in May, we reported on the rather fat inventory levels of Cadillac’s products, examining through the context of the one product with less than 100 days of supply – the SRX crossover. A few months later, dealers are tight on the newly redesigned Escalade, but the inventory picture for Cadillac’s car lineup hasn’t gotten much better.

Our most recent review of the Cadillac ATS determined that Cadillac had finally made a sports sedan worthy of besting the F30 BMW 3-Series. But the ATS was also docked points for providing E36 3-Series-esque rear passenger space. Cadillac’s Chinese division appears to have remedied the problem, with a rather unfortunate English marketing slogan.

11 years ago, Cadillac told us that they were “The Standard of the World”, in a blast of Zeppelin-backed TV spots and aggressively geometric styling. The 2003 CTS wasn’t even the standard for North American luxury cars, but hey, it took Audi another 30 years to even come close to making that claim. Cadillac seems to be moving at a much quicker pace.

Germany must be a popular holiday destination for residents of the Motor City if today’s activity at the Nurburgring is any indication. Both Ford and General Motors were out in full force with their latest high-performance wares.

AutoGuide.com has spied the all-new Cadillac ATS-V Coupe running the Nurburgring – and sporting a Michigan manufacturer tag.

A behind the scenes video posted by a production company shows some minor tweaks to the Cadillac ATS. The biggest one being the new front grille/badge, shared with the ATS Coupe.

It’s not secret that General Motors is depending on China to ensure a rosy future for its Cadillac brand. However, the imported ATS, complete with pinched-off rear seating and thirsty turbocharged engine, isn’t cutting the mustard. No surprise, then, that GM will be building the ATS locally in the future, with one very important change.

Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for white wannabe rappers] reference”. Although I resolved to tone down the “shout-outs”, an recent piece by Bloomberg demonstrates that there is a time and a place for a knowledge of hip-hop music.

The coupe market is declining in the mainstream market, but in the small luxury car segment, a two-door variant is considered a necessity to compete. BMW, Mercedes-Benz, Audi and Infiniti all have two-door variants of their small sedans, as a way to add volume and give buyers a sportier option. For 2015, Cadillac’s entry wears the ATS nameplate and drops the 2.5L base engine.

Readers of our departed EIC’s chronicles will no doubt understand that building a luxury brand is a gradual, concentrated effort that won’t bear fruit for many years. Over at Audi, it took Herr Schmitt and Herr Piech the better part of two decades to morph Audi from an oddball line of tarted up Volkswagens into a global luxury player, and that journey was not without its own mishaps.

Back in April, we reported on relatively high incentives for the Cadillac ATS, which were discovered in the midst of some fact-checking on a blatant puff piece on the brand by Bloomberg. Months later, none other than Automotive News has caught on, with their own story about the baby Cadillac’s high pricing and the resulting incentives being offered.

A piece in Bloomberg that could hardly be seen as anything but relentless Detroit homerism puts forward the thesis that cutting-edge design is helping Detroit capture increasing market share in a white hot new car market. Per Bloomberg

From the fires of Detroit’s descent into near-death, GM, Ford and Chrysler Group LLC have forged some of the most distinctive designs since tail fins were soaring in the halcyon days of the postwar-era. Models such as GM’s Cadillac ATS sports sedan, Ford’s Fusion family car and Chrysler’s Jeep Grand Cherokee are turning heads and stoking sales.

On the strength of stylish new showroom offerings, GM, Ford and Chrysler all gained market share in the first quarter for the first time in 20 years. Meanwhile, Toyota Motor Corp. (7203)’s staid standard-bearer, the Camry, has endured three months of declining sales as the automaker ceded U.S. share this year.

With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.