ATS Coupe, New Escalade On The Way

Derek Kreindler
by Derek Kreindler
ats coupe new escalade on the way

With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.

While the coupe market is small overall, two-door variants still count towards the overall volume of vehicles like the BMW 3-Series and Mercedes-Benz C-Class. And with the demise of the current CTS Coupe, a two-door ATS will fill a hole in Cadillac’s lineup by replacing a vehicle that attracted a bit of a following.

Also on deck for Caddy is the new Escalade, reportedly an evolutionary update of the current design. Reports state that a great deal of work has gone into upgrading the interior, which looks fairly dated at this point in time. While most enthusiasts will be excited by the prospect of an ATS coupe, a case can be made that the new Escalade is the more compelling product.

The Escalade is arguably Cadillac’s flagship, but the brand has apparently changed course late in its development cycle, moving away from the obnoxious (but awesome) bling-bling aesthetic to a look that M ark Reuss has called “understated yet elegant”. Personally, I think this is the wrong move; nobody buys an Escalade to fly under the radar (that’s what the Yukon Denali is for – check your local country club if you don’t believe me), but they do buy it to make a certain kind of statement. Beyond that, the public has embraced the Escalade in its role as the ride of choice for athletes, rappers and wealthy proles. In that niche, it truly is the standard of the world, more recognizable by name than even the Range Rover and the G-Wagen, the current ride of choice for America’s favorite nouveau riche Armenian clan. If only Cadillac would embrace it. If you want to make a statement about sustainability and your social conscience, go buy an ELR.

Join the conversation
2 of 64 comments
  • Michael500 Michael500 on Apr 29, 2013

    An "understated yet elegant" 'Escamalade will NOT work for the Kardasians, because they are not understated (or elegant).

  • Jimbob457 Jimbob457 on Apr 30, 2013

    The more I read these automotive threads, the more I get the feeling the recently bankrupt GM is, in the US at least, just playing out the string offering increasingly outdated technology to an ever-shrinking customer base. Even their new products are usually no better than best third best in their marketplace - Volt, Malibu, GM just ain't no good anymore.

  • Redapple2 I d just buy one already sorted. Too many high level skills (wiring, paint, body panel fitment et. al.) that i dont have. And I dont fancy working 100 s of hours for $3 /hour.
  • 28-Cars-Later I'm actually surprised at this and not sure what to make of it. In recent memory Senator Biden has completely ignored an ecological disaster in Ohio, and then ignored a tragic fire in Hawaii until his handlers were goaded in sending him and his visit turned into it's own disaster, but we skipped nap time for this sh!t show? Seriously? We really are through the looking glass now, "votes" no longer matter (Hillary almost won being the worst presidential candidate since 1984 before he claimed the crown) and outside of Corvette nostalgia Joe doesn't care let alone know what day it happens to be. Could they really be afraid of Trump, who AFAIK has planned no appearance or run his mouth on this issue? Just doesn't make sense, granted this is Clown World so maybe its my fault for trying to find sense in a senseless act.
  • Tassos If you only changed your series to the CORRECT "Possibly Collectible, NOT Daily Driver, NOT Used car of the day", it would sound much more accurate AND TRUTHFUL.Now who would collect THIS heap of trash for whatever misguided reason, nostalgia for a much worse automotive era or whatever, is another question.
  • ToolGuy Price dropped $500 overnight. (Wait 10 more days and you might get it for free?)
  • Slavuta Must be all planned. Increase price of cars, urbanize, 15 minutes cities. Be poor, eat bugs