Next-Gen Cadillac Escalade To Remain "Mad Ignorant"

Derek Kreindler
by Derek Kreindler
next gen cadillac escalade to remain mad ignorant

In rapper parlance, the word “ignorant” often denotes someone or something that is offensively ostentatious, lacking in taste, discretion or refinement. It’s a great descriptor for the Cadillac Escalade, and according to an Automotive News report, things aren’t going to change when the next generation debuts.

Cadillac’s marketing chief Don Butler told Automotive News

“If someone wants to make a technological statement and associate with a company that’s environmentally responsible, then the ELR will be perfect for them,” Butler says. “But if somebody wants a no-compromises, biggest, most comfortable, baddest looking vehicle on the road, then we’ll have that for them as well.”

Given all the “green” posturing and “commitment to sustainability” in every single corner of the automotive world, even when it’s totally contrived and disingenuous, it’s refreshing to see that Cadillac is sticking to its guns and releasing a vehicle that is unapologetically profligate and in poor taste for the current social and economic climate.

The first (and last) Cadillac event I went to was a lavish press launch in Napa, and yet, the PR staff constantly reminded us that our absurdly luxurious hotel “…was LEED Gold certified.” Evidently, Cadillac’s tone has changed – and I couldn’t be happier.

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  • Billfrombuckhead Billfrombuckhead on Aug 29, 2012

    Don't forget that Lincoln started this market and Cadillac kicked their butts. GMC Denali should be the more sedate Euro version, Cadillac should just keep doing what is obviously working and Lincoln????? I sense very large profits for GM if they launch a successful new Escalade, it's perfect vehicle for the surging 1 %. A well executed Denali can contribute big time as well.

    • Art  Vandelay Art Vandelay on Aug 30, 2012

      I too sense large profits. Just don't expect your products to be cross shopped with BMW and Audi products so long as these things are still parked on the same dealer lots. And the Denali a "Euro Version"??? Because a leather lined Gas V8 Suburban just screams Euro to me. And aren't most of the 1% driven around in stretched Panthers?

  • Tced2 Tced2 on Aug 30, 2012

    I wonder how many Aveos will have to be sold for each Escalade to meet the CAFE?

    • Luke42 Luke42 on Aug 30, 2012

      Cruzes are more likely and just as good for MPG statistics.

  • 28-Cars-Later 28-Cars-Later on Aug 30, 2012

    How's the weather in paradise? Seriously though, thank you for your service, MKirk. My two cents to the opinion regarding increased taxes and the trading of lives for oil is this: Carl von Clausewitz famously declared "war is a continuation of politics by other means". Take a look around the world and realize there is a grand game of chess being played between the United States and the West, versus forces allied to Moscow and the East. We don't want to end up in a checkmate, so unfortunately brave men are sent to fight and die in the name of politics. All we can do is hope and pray our soldiers survive their service and thank them for their commitment to the United States and its citizens. Oh and we could *try* not spit on them as the coward pinko commie hippy worthless ingrate f*ckheads did to my father and his generation. Taxes don't even enter into it, the Escalade and the like may not sit well with you being so ostentatious (and I say this as a GM fan who hates Cadillac for selling out and stopping building real Cadillacs years back but I digress) BUT Prius and the like do not sit well with me, I would prefer to see them all crushed and shipped back to where they came from, but in the United States we all have freedom of choice. True Communists and Marxists sympathizers do not believe in individual freedom of choice and expression, they are obsessed with economic control among other things, through taxing the hell out of everything with which they disagree. I say build more Escalades, and toss in a V16 in the next release, that will drive the enviro-nazis nuts. While were at it, drastically cut all non-essential gov't spending and roll back gas and sin taxes. Let people decide how to spend their own money.

  • Lie2me Lie2me on Apr 29, 2013

    No one does garish like Cadillac. All you have to do is look at a '59 Cadillac to see that the Escalade is just a natural progression of design