New Escalade "Much Less Ostentatious"

Derek Kreindler
by Derek Kreindler

The Cadillac Escalade, perhaps the decade’s most prolific monument to conspicuous consumption, will be going in a different direction for its next generation. GM’s Mark Reuss described the new Escalade as “much less ostentatious”.

Autoblog got a chance to talk to Reuss about the new ‘Slade, and it appears that efforts are being made to make it more “classy” (side note: anyone who uses this word without irony is often lacking in class).

Reuss told Autoblog that Cadillac is changing its design tack with the next Escalade because there has been a “permanent mindset change about what luxury looks like.” The new luxury, it follows, is more substantive and less showy, with a greater emphasis on efficiency. As a consequence, the Escalade will be “understated yet elegant,” though Reuss was quick to assert that the SUV’s new design “is not feminine.”

Here’s another case of Cadillac trying to be something it’s not. The Escalade has always been the homegrown choice for those seeking the most in-your-face display of wealth and luxury, and it should stay that way. Those looking for a more restrained luxury SUV can and do choose to buy the Yukon Denali. As for efficiency, well, the substantial CAFE credits that come from offering hybrid full-size trucks (not to mention the economies of scale in play for GM’s own hybrid truck technology) are a bigger driving force behind the Escalade Hybrid rather than sheer market forces.

In certain circles, the Escalade is a sign that one’s made it, whether it be out the hood or out of other humble origins, and into the realm of wealth, if not respectability. In the circles that Cadillac is hoping to appeal to, the Escalade is branded with the scarlet “P” for prole, and something imported is the way to go. The true plutocracy probably has a perfectly restored Grand Wagoneer (with an all-in cost greater than the MSRP of an Escalade, sitting in Martha’s Vineyard).

No, the Escalade competes with the Range Rover and the Mercedes-Benz G-Wagen as the ride of choice for people who consider the Kardashians to be tastemakers. They are legion, and their vulgarity will never regress. Cadillac is apparently embracing them since “…there will continue to be a place and trim” for those customers. Why not do it that way from the get-go?

Derek Kreindler
Derek Kreindler

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  • Compaq Deskpro Compaq Deskpro on Nov 04, 2012

    I think they should make an Escalade Brougham with the Vinyl roof, opera lights, white walls, 19 inch real wire wheels, air ride suspension front and back, real chromed aluminum grille and Rolls Royce style retractable hood ornament. Sell a few thousand for way too much money and call it a day.

  • Corey Lewis Corey Lewis on Nov 05, 2012

    I've always liked the -idea- of a large Cadillac flagship SUV, it's the execution that's lacking. It should be something blatantly "special" for that price. When you see it's competitors eg. Range Rover, G500, LX570 (or decked out LC), or a Porsche Cayenne you realize it's not in the same class - at all. The interior of the G500/LX/Range Rover/Cayenne feel custom, well-made, exclusive. They ride on platforms designed to be high-riding and capable SUV's. The Escalade feels like a Tahoe that rented a tux from Men's Warehouse, and put a coat of polish on a 10-year-old truck it borrowed for it's prom night. It's just not acceptable for the well-heeled (aka Cadillac's -former- audience).

  • NotMyCircusNotMyMonkeys i was only here for torchinsky
  • Tane94 Workhorse probably will be added to the heap of failed EV companies.
  • Freddie Instead of taking the day off, how about an article on the connection between Black Americans and the auto industry and car culture? Having done zero research, two topics pop into my head: Chrysler designer/executive Ralph Gilles, and the famous (infamous?) "Green Book".
  • Tane94 Either Elio Motors or Aptera Motors.
  • Billccm I think we will see history repeat itself. The French acquired AMC in the 1980s, discovered they couldn't make easy money, sold AMC off to Chrysler. Jeep is all that remained. This time the French acquired FCA, and they are discovering no easy profits. Assume an Asian manufacturer will acquire what remains of Chrysler, but this time Jeep and RAM are the only survivors.
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