#2014Sales

Refreshed for MY2015, the Toyota Sienna was America’s best-selling minivan in December 2014, the second consecutive month in which the Sienna topped its category.

• Chrysler’s vans are the two top-selling minivans

• Minivan sales hit six-year high

But 2014 was not the year of the Sienna, nor was it a year in which the Honda Odyssey could repeat as America’s best-selling minivan. Windsor, Ontario-built twins, the Chrysler Town & Country and Dodge Grand Caravan, ranked first and second, respectively, in U.S. minivan sales in the 2014 calendar year.

Together they earned 49% of the U.S. minivan market in 2014. That was up from 46% in 2013 when the Grand Caravan and Town & Country ranked second and third in the category.

Compared with the prior year, the Ford Motor Company lost one full percentage point of market share in the United States in 2014. While preparing to replace their F-150, Ford/Lincoln market share fell from 15.9% to 14.9% as F-Series sales predictably stalled in an expanding market and as Ford brand car sales slid 4%.

Poised to pickup Ford’s share was Fiat Chrysler Automobiles. The company’s Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram brands boosted FCA’s U.S. market share from 11.6% in 2013 to 12.7% in 2014. Maserati, Jeep, and Ram were America’s fastest-growing auto brands.

General Motors’ U.S. market share in the small/midsize truck category grew in December 2014 to 21.1% from 13.9% in November. According to inventory statistics from Automotive News, GM dealers had approximately 9400 Chevrolet Colorados and GMC Canyons in stock at the beginning of December.

• Tacoma and Frontier rising

• GM earning market share

• Small/midsize trucks account for 1/10 pickup sales

Yet a booming auto industry and a surging pickup market meant that even with this new level of competition from the GM midsize pickups, widely regarded as the modern members of the class, the Toyota Tacoma and Nissan Frontier each posted 12% year-over-year improvements in December.

Pickup trucks soared to their highest total of 2014 during the month of December, climbing 18% to 237,635, equal to 14% of the overall auto industry’s new vehicle volume. Truck sales jumped 6% to 2.3 million in 2014.

• GM twins outsold F-Series in December

• F-Series outsold GM twins in 2014

• Ram makes biggest market share gains

Full-size trucks generated 88.9% of all pickup sales activity in December, down from 90.1% a year ago as General Motors contributed more than 5500 Colorado/Canyon sales to the mix, strengthening the small corner of the market held by small/midsize pickups.

Led by big GM improvements, the full-size sector grew by 30,522 units last month. The Chevrolet Silverado and GMC Sierra combined to outsell the Ford F-Series, as it transition to a 2015 F-150, by 6918 units. Joining GM’s surge, Ram P/U sales shot up 32% to 44,222 units, making December the third month in 2014 that Ram sales shot beyond the 40K mark.

The Toyota Camry was America’s most popular car in 2014, the 13th consecutive year in which the Camry has led all passenger cars. The Camry ranked fourth among vehicles overall, trailing only three pickup trucks.

• Camry volume represents a six-year high

• Accord volume shoots up to seven-year high

• Corolla leads all small cars

Camry volume rose to a six-year high in 2014. With a 5% increase in the lead-up to a MY2015 refresh, the Camry outsold its nearest rival, the Honda Accord, by 40,232 units. (The Accord trailed the Camry by 41,806 units in 2013.) Accord volume, at 388,374 units, improved to a seven-year high.

Despite reporting record-high U.S. sales, the Nissan Altima fell from third place in 2013 to the fourth spot this year. Altima volume increased in each of the last five years.

American Honda grabbed its third consecutive best-selling SUV crown with the increasingly popular CR-V in calendar year 2014. The CR-V’s lead over the next-best-selling Ford Escape grew to 28,807 units (about one month of sales for the CR-V) in 2014 from 7911 units in calendar year 2013.

• CR-V leads SUVs & crossovers in seven of the last eight years

• Seven of the ten best sellers post record U.S. sales

• Explorer is America’s best-selling three-row vehicle

The CR-V was alone on top, but it was not alone in its ability to achieve record-high U.S. sales volume. Along with the CR-V, the Ford Escape, Toyota RAV4, Chevrolet Equinox, Nissan Rogue, Jeep Wrangler, and Subaru Forester all sold more often in 2014 than in any prior year.

Auto sales in the United States grew nearly 11% in December 2014, a fitting ending to a year of impressive growth for the overall auto industry. The biggest leaps forward in December were achieved by three volume brands: Chrysler, Kia, and Ram. Scion and Cadillac continued to spiral. Volkswagen reported a modest increase for the third consecutive year in comparison with what was a disappointing fourth-quarter in 2013.

• Ford led all brands in U.S. sales in 2014

• GM is the top-selling manufacturer with its four brands

• Maserati’s 171% year-over-year improvement led all automakers in 2014

• Jeep and Ram combined for 303,190 more sales in 2014 than in 2013

The market supported more than 16 million sales for the first time 2007 with strength rising most particularly in the SUV/crossover sector, but also from top-selling cars. Toyota’s Camry, the best-selling car in America, climbed to 428,606 sales. The Nissan Altima set an annual sales record. The Honda Accord reached a seven-year high.