By on January 11, 2015

2015 Toyota SiennaRefreshed for MY2015, the Toyota Sienna was America’s best-selling minivan in December 2014, the second consecutive month in which the Sienna topped its category.


• Chrysler’s vans are the two top-selling minivans

• Minivan sales hit six-year high


But 2014 was not the year of the Sienna, nor was it a year in which the Honda Odyssey could repeat as America’s best-selling minivan. Windsor, Ontario-built twins, the Chrysler Town & Country and Dodge Grand Caravan, ranked first and second, respectively, in U.S. minivan sales in the 2014 calendar year.

Together they earned 49% of the U.S. minivan market in 2014. That was up from 46% in 2013 when the Grand Caravan and Town & Country ranked second and third in the category.

The Volkswagen Routan disappeared in 2014; the Mazda 5 quickly approached its forthcoming extinction. The Nissan Quest was increasingly ignored. The Honda Odyssey slid from first to fourth in the category as year-over-year volume fell 5%.

Yet the size of the overall U.S. minivan market grew 4.5% to the highest level since 2008, when 13% of the minivan category’s sales were generated by nameplates which no longer exist.

Minivan
Dec.
2014
Dec.
2013
%
Change
2014
2013
%
Change
Chrysler Town & Country
10,709 9,737 10.0% 138,040 122,288 12.9%
Dodge Grand Caravan
11,253 11,226 0.2% 134,152 124,019 8.2%
Honda Odyssey
10,368 12,107 -14.4% 122,738 128,987 -4.8%
Kia Sedona
2,997 501 498% 14,567 7,079 106%
Mazda 5
759 1,167 -35.0% 11,613 13,884 -16.4%
Nissan Quest
685 868 -21.1% 9,833 12,874 -23.6%
Toyota Sienna
11,688 9,380 24.6% 124,502 121,117 2.8%
Volkswagen Routan
284 -100% 1,103 2,109 -47.7%
Total
48,459
45,270 7.0%  556,548 532,357 4.5%

Kia began selling their third-generation Sedona in the fourth-quarter of 2014. 61% of the Sedona’s 2014 total was generated in Q4, a period in which year-over-year Sedona volume jumped 524%.

The bigger change to the minivan segment in the next two years, however, won’t be the Kia Sedona’s rise but rather the means by which Fiat Chrysler Automobiles alters the playing field. For better or for worse.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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23 Comments on “Cain’s Segments: Minivan Sales In America In 2014...”


  • avatar
    mjz

    Will be interesting to see what happens when the Town & Country becomes the sole FCA offering.

    • 0 avatar
      highdesertcat

      The IIHS and CR didn’t rate it very high in crash tests. People don’t seem to care. These mini-vans sell like hotcakes.

      Well, at least until someone collides with them head-on or T-bones them.

      • 0 avatar
        johnhowington

        chrysler did poorly in small overlap, but does just fine otherwise.

      • 0 avatar
        Thatkat09

        A Town and Country did fine in all but the small overlap test. That means head on collisions, t-bones and rear endings are up to par with the Odyssey. You just seem to be making stuff up today what with claiming Buick is fighting for survival and the Chrysler twins doing poorly in head on collisions.

      • 0 avatar
        bnolt

        The IIHS has one purpose: to protect the interests of insurance companies. If they had their way we’d all be driving 6000lb, $60,000 vehicles with enough armor to survive an IED. If you want to take their test results into account (along with *all* the other factors involved with the purchase), fair enough, but cons!der the source.

      • 0 avatar
        ttacfan

        Last November I was rearended by a T&C.The speed difference was about 30mph. The guy was in better shape then me. And I was driving a Buick Lucerne.

  • avatar
    eggsalad

    I’ve said it before and I’ll say it again…

    At $18.5k after rebate, the Grand Caravan AVP is far and away the best value proposition among ALL vehicles sold today.

    It almost makes me wish I had a use for a minivan.

    • 0 avatar
      energetik9

      A Toyota Yaris is probably also a good value proposition, but that doesn’t mean I want anything to do with it.

    • 0 avatar
      Mandalorian

      Agreed. The base level TC is also a great value propostion. It has all the power doors, blu-ray player, leather, climate control standard. Not to mention nav is a cheap option. They regularly sell in the $25-27k range.

    • 0 avatar
      Fred

      Except for the Routan in our parking lot. She said the VW dealer gave them a better deal than Chrysler.

      • 0 avatar
        krhodes1

        My Mom got a stupendous deal on her left-over Routan. $14K off MSRP or so. And for the years she had it, no issues. The current gen Chrysler vans are pretty great. Pentastar V6 with lots of power, decent interior quality, stow-n-go if you need it, or captain’s chairs if you want more comfort. They got the VW suspension tuning, so they drive really well for a big box on wheels. I cannot see the Honda or Toyota offerings being worth the massive price difference over the Chrysler vans.

        • 0 avatar
          SC5door

          Except for reliability.

          I wouldn’t trust anything with a 62TE, and the latest mini-van comparison mentioned that the Chrysler had a ton of squeaks and rattles.

          Captains chairs are only an option on the Chrysler, not on the Dodge.

  • avatar
    Sammy B

    So if FCA only does the T&C, what’s the main problem? I would think anybody that would buy a Dodge would be OK with buying a Chrysler [not judging, just saying Chrysler shouldn’t be a turn off if you planned to buy Dodge]. Is the question whether they can still offer a value version in the low $20Ks? That’s one segment Dodge owns right now. Dealership count? Are there people out there who perhaps would be turned off by having to drive 40 minutes to a Chrysler store? Are there any standalone Chrysler dealers? Or is it a good chance that if you’re close to a Dodge store, you’re also close to a Chrysler store?

  • avatar
    Speed3

    Just curious but what about the Ram C/V Tradesman? Technically FCA sells 3 versions of the van. I assume they are still going to sell a commercial version as well?

    No reason why they can’t have the entry level T&C priced pretty low…however it gets to a point where you are just competing against newly used minivans. Honestly, I would pull a GM and keep selling the Dodge Caravan to fleets after introducing the new T&C

  • avatar
    Joss

    Nissan’s really flopped off the radar in this dept. Edmunds gave the 2011 re-do praise for driving experience. The seating & space ergonomics didn’t match Honda & Toyota’s Then there was that overlap test..

    Wonder how they plan to come back or if they’ll even bother for a while?

    • 0 avatar
      SC5door

      Motortrend disagrees on the Quest:

      “Nissan appears to have fit the Quest with the softest springs possible. The end result is lots more noise, pitch, roll, and overall harshness transmitted to the cabin than in the Honda or Kia.”

      Seems that the new Sedona has come out on top.

  • avatar
    Zackman

    Good for Chrysler! Although I haven’t had a need for a minivan for the last 10 years, Chrysler or Dodge is the one I’d buy.

    Looking back, we almost bought a minivan 22 years ago when we really needed one, but we didn’t want a car payment, so we made do with our 1984 E-Class and 1990 Acclaim for our numerous trips back and forth to the St. Louis area after moving to the Cincinnati area.

    Personally, I hope the Chrysler vans stay on top just to rub it in Honda’s and Toyota’s faces. Overpriced vehicles on a good day anyway you look at it.

    • 0 avatar

      Is Nissan going to replace the Quest? Or leave it hanging on the vine for a few more years like they did with the Titan? On the other hand FCA seems to have America’s pulse. I would take their minivan over the Odyssey (value), the 200 interior over the crappy Focus interior, I would even give the noisy, retarded Alfa a test drive.

      • 0 avatar
        GiddyHitch

        No fleet mix included with these numbers, so I can only assume FCA has the rental market’s pulse. All of the FCA twins here have a barcode sticker by the D pillar.

    • 0 avatar
      Dave M.

      Unless Chrysler keeps the fire sale pricing ($10k off without trying too hard), I doubt it, especially with the Dodge going away. These sell by and large to fleets; while there still is profit in that, not nearly as much as a full-retail target like Toyota and Honda. That said, the Chrychos’ tooling was long ago paid off.

      In consideration for their price ranges, the Honda and Toyota are still decent value purchases. For the kit you get and comparative to the CUV equipment levels, and considering they’ll haul your entire family and extra stuff too, minivans are a no-brainer if you have more than 1 kid or do lots of people hauling.

  • avatar
    e30gator

    With such cheap gas prices, I wouldn’t be surprised to see a full-on revival of the mini-van concept and possibly more manufacturers entering the game, so don’t count Nissan out.

    On another note, it’s interesting that so many families opt for crossovers and SUVs despite their lack of interior space, huge price premium, and car-like driving experience (BOFs only). I mean seriously, is a Chrysler T&C and less cool than a CR-V or soccer mom Murano? Rock the van!

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