Cain's Segments: Full-Size Trucks In The Year 2014

Timothy Cain
by Timothy Cain
We’re committed to finding, researching, and recommending the best products. We earn commissions from purchases you make using links in our articles. Learn more here
cain s segments full size trucks in the year 2014

Pickup trucks soared to their highest total of 2014 during the month of December, climbing 18% to 237,635, equal to 14% of the overall auto industry’s new vehicle volume. Truck sales jumped 6% to 2.3 million in 2014.

• GM twins outsold F-Series in December

• F-Series outsold GM twins in 2014

• Ram makes biggest market share gains

Full-size trucks generated 88.9% of all pickup sales activity in December, down from 90.1% a year ago as General Motors contributed more than 5500 Colorado/Canyon sales to the mix, strengthening the small corner of the market held by small/midsize pickups.

Led by big GM improvements, the full-size sector grew by 30,522 units last month. The Chevrolet Silverado and GMC Sierra combined to outsell the Ford F-Series, as it transition to a 2015 F-150, by 6918 units. Joining GM’s surge, Ram P/U sales shot up 32% to 44,222 units, making December the third month in 2014 that Ram sales shot beyond the 40K mark.

TruckDec.2014Dec.2013%Change20142013%ChangeFord F-Series 74,35574,592-0.3%753,851763,402-1.3%Chevrolet Silverado57,83742,59335.8%529,755480,41410.3%Ram P/U44,22233,40532.4%439,789355,67323.7%GMC Sierra23,43617,85431.3%211,833184,38914.9%Toyota Tundra10,51910,988-4.3%118,493112,7325.1%Nissan Titan8691284-32.3%12,52715,691-20.2%—— —————Total211,238180,71616.9%2,066,2481,912,3018.1%

Over the course of 2014, the F-Series outsold the GM twins by 12,263 units. Predictably, Ford suffered market share losses. Perhaps less predictably, it was Ram and not GM which managed to eat up the larger chunk of Ford’s lost share. Ford’s share of the full-size category slid by more than three percentage points; Ram picked up slightly less than three percentage points.

TruckDec.2014ShareDec.2013Share2014Share2013ShareFord F-Series35.2%41.3%36.5%39.9%Chevrolet Silverado/GMC Sierra38.5%33.4%35.9%34.8%Ram P/U20.9%18.5%21.3%18.6%Toyota Tundra5.0%6.1%5.7%5.9%Nissan Titan0.4%0.7%0.6%0.8%—————Full-Size Share Of Total Pickup Truck Market88.9%90.1%89.1%87.9%Full-Size Pickup Share Of Total Industry14.0%13.3%12.5%12.3%

GM’s market share improved more noticeably at the end of the year, however. In December, for example, GM’s share of the full-size truck market jumped from 33.4% to 38.5%, year-over-year.

What impact can smaller trucks have in 2015? Will Ford be forced to incentivize their aluminum-intensive F-150 in order to hold its position? Will fuel economy be a concern by the second-half of 2015 as it was in the first-half of 2014? Might Toyota see its revamped-but-not-all-new Tundra stumble as the market expands? Can a new Nissan Titan make headway?

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

More by Timothy Cain

Join the conversation
2 of 52 comments
  • Vulpine Vulpine on Jan 07, 2015

    I can hardly wait for the gas prices to jump higher than they ever have before; and you know they will. It's just a matter of time. When they do, all these Road Whales will be headed for the used car lots and down to Mexico while the market falls through the floor due to their abysmal fuel mileage. When that happens, those South American compacts are going to start looking pretty good.

  • OldWingGuy OldWingGuy on Jan 07, 2015

    I get that as gas prices fall, more people tend to purchase less fuel efficient vehicles (unwisely perhaps, but it's a free country). I believe I read on this site that Texas is the State with highest truck sales. Texas must be hard hit by the low oil price. Things in the oil patch are slowing up.

  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.
  • Carsofchaos The problem with congestion, dear friends, is not the cars per se. I drive into the city daily and the problem is this:Your average street in the area used to be 4 lanes. Now it is a bus lane, a bike lane (now you're down to two lanes), then you have delivery trucks double parking, along with the Uber and Lyft drivers also double parking. So your 4 lane avenue is now a 1.5 lane avenue. Do you now see the problem? Congestion pricing will fix none of these things....what it WILL do is fund persion plans.
  • FreedMike Many F150s I encounter are autonomously driven...and by that I mean they're driving themselves because the dips**ts at the wheel are paying attention to everything else but the road.
  • Tassos A "small car", TIM????????????This is the GLE. Have you even ever SEEN the huge thing at a dealer's??? NOT even the GLC,and Merc has TWO classes even SMALLER than the C (The A and the B, you guessed it? You must be a GENIUS!).THe E is a "MIDSIZED" crossover, NOT A SMALL ONE BY ANY STRETCH OF THE IMAGINATION, oh CLUELESS one.I AM SICK AND TIRED OF THE NONSENSE you post here every god damned day.And I BET you will never even CORRECT your NONSENSE, much less APOLOGIZE for your cluelessness and unprofessionalism.
  • Stuki Moi "How do you take a small crossover and make it better?Slap the AMG badge on it and give it the AMG treatment."No, you don't.In fact, that is specifically what you do NOT do.Huge, frail wheels, and postage stamp sidewalls, do nothing but make overly tall cuvs tramline and judder. And render them even less useful across the few surfaces where they could conceivably have an advantage over more properly dimensioned cars. And: Small cuvs have pitiful enough fuel range as it is, even with more sensible engines.Instead, to make a small CUV better, you 1)make it a lower slung wagon. And only then give it the AMG treatment. AMG'ing, makes sense for the E class. And these days with larger cars, even the C class. For the S class, it never made sense, aside from the sheer aural visceralness of the last NA V8. The E-class is the center of AMG. Even the C-class, rarely touches the M3.Or 2) You give it the Raptor/Baja treatment. Massive, hypersophisticated suspension travel allowing landing meaningful jumps. As well as driving up and down wide enough stairs if desired. That's a kind of driving for which a taller stance, and IFS/IRS, makes sense.Attempting to turn a CUV into some sort of a laptime wonder, makes about as much sense as putting an America's Cup rig atop a ten deck cruiseship.