#1990s

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

Today’s Rare Ride is the more streamlined successor to the dorky Stanza Wagon, or Multi if you’re Canadian. I mentioned Axxess as a Rare Ride back in 2017 with the Stanza article, and today’s the day we present it properly.

Come along for some versatile Sport Wagon goodness.

Today’s Rare Ride hails from the the much overused Cutlass nameplate at Oldsmobile. Just in this series we’ve had the Cutlass Calais and a Cutlass Salon, and today we head to the end of the Cutlass era, with a Ciera.

Today’s Rare Ride is a one-off bespoke build of an already very limited-run car. A 2000 7-Series BMW was not enough for one Mr. Lagerfeld, so he sat down with BMW Individual to work his car into something very special.

The result was intense Germanic luxury with a heavy helping of Regency Elite. Let’s go.

In the last installment of our Studebaker Avanti series, it seemed after four decades the Avanti was finally deceased. Stretched and pulled beyond recognition, the Avanti ended up as a Camaro and then a Mustang, and suddenly wrapped its Mexican production in 2006.

But there’s more!

In our last entry of the Studebaker Avanti series, things were at a low point. In the late Eighties, Avanti Motors Corporation was renamed AAC Inc., and the oft-edited Avanti coupe and convertible models were joined by a new luxury sedan. After the sedan failed to bring new customers to Youngstown-based AAC, operations shut down in 1991.

But after a few years, a familiar face returned to rescue Avanti.

We return with more Studebaker Avanti history today after the first three chapters brought us through the mid-Eighties and the first bankruptcy of the Avanti Motors Corporation. AMC built the Avanti as a standalone model since Studebaker ended its production in 1964.

We rejoin the action in a darkened room somewhere in South Bend, Indiana. A questionable new owner enters, stage left.

Our history of the Studebaker Avanti continues today, after Parts I and II explored the birth, death, rebirth, and continuation of the Avanti by the aptly named Avanti Motors Corporation.

When we concluded last time it was the dawn of the Eighties, and that’s where we pick up today.

We’ve featured two special Eldorados in the Rare Rides series previously. Most recent was the final Collector Series of the ETC, or Eldorado Touring Coupe. Long ago we also featured the very first Eldorado Touring Coupe from the Eighties.

Today we’ll have a look at the ETC in the middle, and complete our collection with the smallest Eldorado generation of all.

Long before the S90 moniker was applied to a Chinese-produced front-drive car, it was (for a short while) the last chapter in a series of luxurious rear-drive Volvo sedans. What we have here is a last-of moment for Volvo, and a very rare one at that.

Presenting the S90 Royal Hermès.

You might recall Rare Rides featured an Isdera not long ago, a silver Spyder 036i from 1991. Today we return to the exclusive German marque to learn about their flagship sports coupe.

Let’s check out the Imperator.

It seems like we talk about personal luxury often here at Rare Rides, not that the topic could ever be discussed too much. Even though we discussed personal luxury just days ago via the Chrysler LeBaron, we’re back with more PLC today.

Let’s check out the 1988 Lincoln Continental Mark VII, in fashionable Bill Blass trim.

In our last installment of the Chrysler LeBaron story, we covered the model’s inception via a coachbuilder in Detroit, and its development from a trim into its own model line.

Today we cover LeBaron’s last stand.

Today’s Rare Ride is one of the rarest versions of Chrysler’s third-generation LeBaron, in its run up to the final days and the conclusion of the very long-lived K-car platform. Sporty, turbocharged, and done up in black, the LeBaron had a long and winding road to get to its terminus.

Let’s talk about that history a bit.