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Penske Pulls Saturn From Canada
by
Edward Niedermeyer
(IC: employee)
Published: August 31st, 2009
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Fox News reports that GM has confirmed Roger Penske’s decision to pull Saturn from the Canadian market. Saturn’s 46 remaining Canadian dealers sold 18,726 vehicles last year. According to GM, “a business case could not be made” to keep Saturn operating in Canada. Sorry Canucks, but there will be no Renault/Samsung loving for you.
Edward Niedermeyer
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Published August 31st, 2009 12:39 PM
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This just leaves the field wide open for Magna Opel to establish the Opel brand to Canada.
Where does it leave them? To sell bikes apparently. The "Collins Family of Dealers" here in London used to be Suzuki (cars and bikes), Saturn, Isuzu and Saab. Within the next year, they'll be Suzuki only. Can't imagine that works too well for them. Not sure why Penske bought into this--I'm thinking a Cerberus-style deal where he just tries desperately to turn a profit over the next few years, then sells it off.