Editorial: Opel, Aftermath and Prelude

Bertel Schmitt
by Bertel Schmitt

On Tuesday, twenty years after the fall of the wall that separated the two Germanies, German Chancellor Angela Merkel went to Washington. For the first time since Germany’s Chancellor Adenauer in 1957, the topmost German addressed Congress—to roaring applause.

There was another wall. A wall of silence. Nobody in the US government—owner of General Motors—supposedly had heard a whisper that their most expensive ward of the state had changed their mind, decided to keep Opel, and go home alone. Before the speech, Angela chatted with Barack about high finance and the crock of shit also known as global warming. Not a peep about Opel.


After the speech—at Dulles her Luftwaffe Airbus is already getting ready for departure—Merkel dines at the Ritz Carlton in DC with the world’s most prominent bankers. Flanked by Dominique Strauss-Kahn, chief of the IMF, and Robert Zoellick, head of the World Bank, Merkel celebrates her success. While the dinner guests have their dessert, the cell phone of Merkel’s economic advisor, Jens Weidmann, vibrates. Fritz is on the line. Henderson tells Weidmann that GM will keep Opel after all. Angela flies home fuming. Only when the Airbus is in the air does GM go public with the news, Financial Times Germany writes.

At home in Germany, disgust and indignation reigns. Even GME’s boss Carl-Peter Forster is mad as hell. He says, the decision is “kaum nachvollziehbar” (hard to follow), a euphemism in Germany that is usually understood as “incredibly dickheaded.” Asked by Autobild what will happen next, Forster says, “I don’t know. I believe, the important gentlemen that made that decision don’t know it either.” No wonder Forster is looking for another job. He sounds like he has already signed.

The heads of Germany’s other automakers appear happy. Another sign of bad news: what they like can only be real bad for Opel. BILD called VW CEO Martin Winterkorn who pretended to be sympathetic: “I hope this will end well. I like a strong competitor more than a weak one.” Winterkorn’s nose didn’t grow as he said that. His colleague at Audi, Rupert Stalder, doesn’t find “the decision too surprising. GM reconsidered what they have in Opel.” Dieter Zetsche of Daimler “never could understand why GM wanted to leave Europe as a big blank spot on their map of the world.”

Even Magna’s Deputy head, Siegfried Wolf, appears appreciative: “A decision was made and must be noted. Life goes on.”

How will it go on? The bridge loan, given by the German government comes due by end of November. Jens Weidman, the man with the vibrating cell phone said to Der Spiegel that Germany wants its money back and that Germany is not much inclined to help a GM-owned Opel with more funds. “One can assume that the board of GM hardly cancels the sale of Opel without having thought about how to finance Opel for he coming months,” said the advisor while vitriol was dripping out of both sides of his mouth.

Der Spiegel thinks that you, oops, that we as US tax payers will have to carry a heavy load. The €3B which GM has budgeted appear as “hardly realistic.” Opel’s losses of 2009 and 2010 alone will be higher than €3B. Necessary investments into new technology will eat up another €10B, reckons an expert consulted by the magazine. Also, Opel is only present in Europe. No Opel in China or Brazil. The European and Russian markets are shrinking. In post-Abwrackprämien Germany, sales are expected to drop by a million units, or around 25 percent in 2010. Forecaster CSM Worldwide predicts Russian auto sales will fall by half this year, to 1.43 million cars.

GM may think that after the Brussel’s letter writing burlesque, the German government may be forced to hand them the €4.5B Berlin had offered Magna. “Think again” is the message from Brussels. EU competition commissioner Neelie Kroes said that “we cannot force member states to offer government help. We can and will scrutinize any government help whether it complies with EU regulations.” A warning shot over the bow of other EU states that may want to offer GM money to keep plants open. EU industry commissar Günter Verheugen also warned the EU member states not to start a bidding war, says Reuters.

However, there is another little item: Next year are elections in North Rhine Westphalia. Berlin’s center-right collation needs that state to maintain their thin lead in the Bundesrat, the upper house of Germany. The Bundesrat can block government decisions, just like Congress can. North Rhine Westphalia is home to a large Opel plant in Bochum. Political expedience may again trump economic reason in Deutschland.

Possibly, something along theses lines may be on the agenda—or not—of Guido Westerwelle, Germany’s new Foreign Minister. Not only homophobic government representatives in Washington expect his visit today with apprehension. It is unknown whether the openly gay minister will bring his significant other Michael Mronz along on the trip to DC. Next week, his counterpartesse Hillary Clinton will come to Berlin.

Tense talks ahead.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • KixStart KixStart on Nov 06, 2009

    "The Best & Brightest know that the crock of shit is a Lutzism." Sure, we know that. What we don't know is whether or not it's a "Bertelism." In the context you used, it could be either one. Certainly, President Obama and Chancellor Merkel take it seriously. Neither one of them would have called it a "crock..." I've been reading Scientific American since I was as little kid. Speculation about and then research into increased levels of CO2 in the atmosphere goes back decades, yet the blogosphere is full of "Al Gore the scientist and creator of Global Warming" and "Al Gore the high priest of the Church of Global Warming." That's totally unwarranted and totally bullshit. And the weight of scientific opinion is, in fact, on the side of ACC. The effect is measurable, real and while there's a lot of statistics and fuzzy numbers, the basic ideas are plain and simple and derive from three irrefutable observations: 1. CO2 will trap heat. You can determine this in a lab. If your planet's atmosphere has more CO2 added to it then, absent other factors, your planet's temperature will rise. 2. CO2 levels are rising. This is measureed through ice cores with good measurements that go back hundreds of thousands of years and via systematic direct atmospheric measurement since the late 50s. 3. Humans are putting the extra CO2 into the atmosphere. This is known two ways, first via estimates of human activity (burning fossil fuels, deforeatation, etc) and second by direct radioisotopic measurement. These two sources agree with each other. Calling something that is this well-grounded in good science and has been such a long time in development by a wide range of scientists a "crock of shit" is irresponsible.

  • Bertel Schmitt Bertel Schmitt on Nov 06, 2009

    Oh my (excuse me) GOD. I'm taking my red dress, my high heels, my bootlegged "Rudolph, the red nosed reindeer" CD, and I'm outta here. Before I do this, I am closing this discussion.

  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
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