Mike Manley Hits the Ground Running As Storm Clouds Gather Over FCA

Steph Willems
by Steph Willems

Former Jeep and Ram boss Mike Manley was a top choice among the candidates competing to succeed Sergio Marchionne, but no one could have expected his ascension to the CEO’s chair would occur in such a sudden, tragic manner.

During his first earning call, Manley was forced to address not just his predecessor’s death — which occurred mere hours before investors, analysts, and journalists picked up the phone — but also the automaker’s slipping grasp on the Chinese market. FCA’s revenue and net income took a haircut in the second quarter of 2018. The company’s share price plunged in the wake of news of Marchionne’s death. And, last but not least, there’s tariffs flying left and right, cutting into the automaker’s earnings — indeed, the company has already readjusted its earnings forecast downward.

Some first week on the job.

Marchionne’s passing took top billing during the earnings call. According to Automotive News, an emotional Manley said he spent “the last nine years of my life” interacting with Marchionne on a daily basis. The former CEO’s death was “heartbreaking,” he said. “There’s no doubt that he was a unique man, and he will be sorely missed.”

After a moment of silence, Manley dived into the pressing issues. While second-quarter revenue rose 4 percent to $33.91 billion, net income fell 35 percent to $881.9 million. Marchionne had warned him that Q2 numbers wouldn’t be great, Manley said.

Headwinds in China are growing, with the automaker reporting a Q2 loss of $115 million in the Asia market. China, the world’s largest car market, has a big bullseye on it for FCA’s Jeep brand. In light of this information, FCA altered its expected 2018 revenue from $146.2 billion to somewhere between $134.5 billion and $138.9 billion.

That said, there was a tidbit of good news. The $1.53 billion in net industrial debt FCA recorded at the end of Q1 is now $533 million in net cash.

Seeking to reassure investors, Manley said the five-year plan unveiled by Marchionne in June is still a go. “Fundamentally, my mandate is to deliver that five year plan,” he said. “My intention is to deliver that plan as a strong, independent FCA, and my team is focused on that as well.”

In the U.S., sales of FCA vehicles are up 5 percent over the first half of 2018, but Ram sales are down 7 percent. Blame the slow rollout of 2019 Ram 1500 models, and especially the missing-in-action mild-hybrid V6 and V8 engines slated to bolster the standard 5.7-liter Hemi. The old model (“Classic”) continues in production, helping overall Ram volume.

Manley claims production of the “DT” (next-gen) pickup has reached 85 percent, with full production expected in the fourth quarter. The 48-volt eTorque engines will be available by that time. Another $300 million was spent in Q2 to smooth the production hurdles, he added.

In China, the addition of the three-row Jeep Grand Commander and a new marketing campaign will help sales somewhat, Manley said, though he admitted these factors aren’t likely to solve all of the brand’s problems.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Carroll Prescott Carroll Prescott on Jul 25, 2018

    Why should FCA worry about China? There must already be a dozen ripoffs of Jeeps on the market that the stupid chinese consumer will buy.

  • TrailerTrash TrailerTrash on Jul 26, 2018

    For all the praise given in the Sergio requiem awhile back, I didn't like the FCM business plan during his reign. It was the American taxpayer that saved Chrysler, not Sergio. In fact, I think he got away with robbery when purchasing. Nothing motor wise was really accomplished. The ram is still their big engine. What real changes have been made to this motor in all these decades? The cars are still the same crap they took over from Merc many years ago. The 200 was a mess. And has anybody seen or driven the new e-systems promised on their truck and hopefully jeeps??? I have seen on display at the shows but never seen one reviewed. Even the Jeeps are really largely the same as a decade ago. Most companies would never have their main powerhouses stay so old. The only vehicle I would consider and do is the Pacifica. That was a well-done improvement. Not sure if the new team even has any R&D money to make the changes.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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