100K+ Pre-Orders for Lordstown's Pickup a Shocker

Jason R. Sakurai
by Jason R. Sakurai
100k pre orders for lordstown s pickup a shocker

Lordstown Motors announced on Monday that they had exceeded 100,000 pre-orders for their Endurance light-duty, all-electric pickup, slated to begin production in September.

While we covered the Endurance previously, we didn’t pay homage to where it’s being assembled. Lordstown has a long history as the place where Chevrolet and Pontiac vehicles came together. The Vega, Monza, Cavalier, Cobalt, Cruze, and Pontiacs like the Sunbird and Sunfire were made in the General Motors plant in Lordstown, Ohio.

Looked upon as the place where high-volume, low-margin price leaders were constructed, integrity wasn’t an issue. Driving a Sunbird on the I-880 Freeway near Oakland, California, when traffic came to a halt, the Lincoln Continental driver hadn’t noticed until it was too late, hitting the Pontiac and folding it up like an accordion. While the car was totaled, I emerged without a scratch, thanks to the men and women of Lordstown.

Keeping that in mind, it’s understandable why Lordstown founder and CEO, Steve Burns, chose this assembly plant to create the Endurance. A dedicated workforce comprised of experienced laborers, technicians, and engineers, Lordstown was in operation from 1966 to 2019 under GM’s aegis, then idled for what workers would call a changeover. Lordstown Motors bought the 785-acre, 6.2-million square foot facility to manufacture the world’s first full-size, all-electric pickup for commercial fleet use.

Burns said, “Receiving 100,000 pre-orders from commercial fleets is unprecedented in automotive history. Adding the interest we have received from federal, state, municipal and military fleets on top of that, I think you can see why we feel that we are about to revolutionize the pickup truck industry.”

The Endurance is a full-size, all-electric pickup with a projected range of 250 miles, the equivalent of 600 horsepower, and the ability to tow up to 7,500 pounds. The Endurance will initially come in a crew cab configuration with a medium-length bed, priced at $45,000 after federal rebate. With prototype and alpha builds concluded, Lordstown’s first beta Endurance vehicles are being built, and the company says it’s on track to start production in September.

We’ve not received an invitation to test drive an Endurance, nor to put one through its paces at Holly Oaks Off-Highway Vehicle Park near Detroit, but we’re standing by just in case.

[Images: Lordstown Motors]

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4 of 29 comments
  • RHD RHD on Jan 13, 2021

    Lordstown Motors has a unique financing plan. Instead of making a fixed monthly payment for six or seven years, you just pay ten percent of your weekly income every Sunday (or Saturday if you're Jewish).

  • Imagefont Imagefont on Jan 13, 2021

    Burns is a scammer, a liar and an expert excuse maker, all the while lining his pockets. They’re not going to start building this joke of a truck in September. Not this or any September. This things looks like a Frankenstein’d mishmash of older generation Tundra and Ford parts with zero imagination added. And the worlds worst pin stripe job. Egads!

  • SCE to AUX Probably couldn't afford it - happens all the time.
  • MaintenanceCosts An ugly-a$s Challenger with poor equipment choices and an ugly Dealership Default color combination, not even a manual to redeem it, still no sale.
  • Cha65689852 To drive a car, you need human intelligence, not artificial intelligence.Unfortunately, these days even human brains are turning into mush thanks to addiction to smartphones and social media.
  • Mike1041 A nasty uncomfortable little car. Test drove in 2019 in a search for a single car that would appease two drivers. The compromise was not much better but at least it had decent rear vision and cargo capacity. The 2019 Honda HRV simply was too unforgiving and we ditched after 4 years. Enter the 23 HRV and we have a comfy size.
  • SCE to AUX I wonder who really cares about this. "Slave labor" is a useful term for the agendas of both right and left."UAW Wants Auto Industry to Stop Using Slave Labor"... but what will the UAW actually do if nothing changes?With unrelenting downward pressure on costs in every industry - coupled with labor shortages - expect to see more of this.Perhaps it's my fault when I choose the $259 cell phone over the $299 model, or the cheaper parts at RockAuto, or the lower-priced jacket at the store.Do I care about an ethical supply chain? Not really, I just want the product to work - and that's how most consumers are. We'd rather not know.Perhaps the 1990s notion of conflict-free, blood-free, ethically-sourced diamonds will find its way into the auto industry. That would be a good thing.