By on October 21, 2020

GMC

So, you liked that new GMC Hummer EV you saw last night, either on these pages or during the World Series. You want one, and you’ve got the scratch to plunk down over $110K and the patience to wait for the first builds a year from now.

Well, if you’re planning to reserve a Hummer EV Edition 1, if you snoozed, you lost.

That’s right, the first-edition Edition 1 models sold out in 2 hours.

How many were there? Forum users suggest just 1,000.

GMC wouldn’t confirm that number, but the company did tell a forum user who reached out to P.R. that anyone who wants an Edition 1 can be placed on a waiting list when they reserve their Hummer, and that “thousands” are on the waiting list.

The good news is if you’re more patient, you can still reserve one of the other trims. Those trims cost less, too. So unless you really, really want the Edition 1 for whatever reason, you need not fret.

Not all the Hummers are gone. Just the one that’s most likely, as of now, to be a future collectible.

[Image: GMC]

 

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28 Comments on “Hummer Edition 1 Already Gone...”


  • avatar
    Lie2me

    Between the sold out $60K Bronco and now the sold out $110K Hummer I would say our economy is “humming” right along

  • avatar
    JMII

    After all the YouTubers do their reviews you’ll be able to pick up a used one on Cars & Bids.

  • avatar
    ajla

    “How many were there? Forum users suggest just 1,000.”

    With only 1000 slots for an entire year of production and even at $113K, could GM be losing money on these?
    Optimism about falling battery prices might be why the “cheap” $80k version isn’t set to be released until 2024.

    • 0 avatar
      SCE to AUX

      Yeah, 1000 takers is easy to find for just about anything, especially something labeled “First Edition”.

      Without significant volume, GM will probably lose money on the Hummer line. But these special 1000 will certainly share parts with the balance of Hummer production – not to mention other EVs in GM’s plans – so maybe they really will make up their losses with (other) volume.

      But I doubt it. Tesla has shown what it takes to break even, and it requires massive volume and optimized production lines with dedicated battery factories. If GM is half-hearted, they’ll lose money.

    • 0 avatar
      Scoutdude

      I don’t think that will be an entire year’s worth of production. The cheapest version being released so much later is probably due to the hope that battery pricing will be better, but it is also just to have maximum initial recovery and push early adopters to spend as much as possible.

      • 0 avatar
        ajla

        The GMC website says that the “First Edition” goes on sale in Fall 2021 and is the only trim until the $100K “EV3x” goes on sale on Fall 2022. Then a $90K trim in 2023 and the $80K version in 2024.

        gmc.com/electric-truck/hummer-ev

        Now they make more than 1,000 “First Edition” models in 2021 but I haven’t seen that reported yet.

        • 0 avatar
          Scoutdude

          What it said in the article was that the 1000 number was speculation and not an announcement by GM. Over a standard working year that’s 4 per day.

          I can see them limiting the first edition models to 1,000 but I can’t see them limiting an entire years worth of production to 4 per day. So my guess is the number is higher than 1000.

  • avatar

    gonna bomb like SSR

    • 0 avatar
      28-Cars-Later

      Worse, SSR sold 24K units @ rougly $42K each (say $60K in Powellbux). This is nearly double and even more niche. Then there’s Tesla’s Max Max truck thing coming out and it will soak up so much of whatever demand there is for these.

      • 0 avatar
        JMII

        Disagree. This Hummer is pretty mainstream – seems everyone loves big, expensive, go anywhere trucks these days. The SSR was way more niche – 2 door, convertible, retro truck with a hard bed cover? That screams no sale. It was basically a Camaro in truck form… nobody asked for that. In contrast the Hummer is a 4 door, off road truck – the very thing that Ford and Jeep sell every day. All its going to take is a few of these Hummers in the hands of football players and being seen in rap videos to be the next hot thing. Its TBD if anyone will actually purchase that 4×4 stealth fighter Telsa is selling.

        • 0 avatar
          28-Cars-Later

          Good points. I argue Tesla has achieved cult status and it could offer the “Homer” with a Tesla badge and be guaranteed to sell a certain amount of units. If GM could come up with a truck roughly the price of a gas pickup, I think it could take off vs Tesla but the current model is simply too expensive for huge volume in USDM.

          • 0 avatar
            ajla

            I think the F150EV will be the real “game changer”.
            Ford seems to be going much more conventional than Tesla and GM which I think will work out well for them. I bet government fleets across the CARB states will be sucking them up at a high rate while GM and Tesla are depending on the baller market.

          • 0 avatar
            28-Cars-Later

            Ford has the dealer network and relationships to eat up fleet EV trucks, but will Tesla or GM beat them to the punch?

          • 0 avatar
            Scoutdude

            Fleets are the key to an EV pickup’s profitability. This and the Tesla aren’t suitable for fleets, other than for the boss.

          • 0 avatar
            28-Cars-Later

            To this point, only Tesla has fielded a profitable EV. It will be a real test for Ford or GM -and EVs in general- to field a profitable EV truck for fleet. Can they do it?

            https://thenextavenue.com/2020/06/10/teslas-model-3-profit-margin-is-35-and-it-can-double/

          • 0 avatar
            thegamper

            I disagree on the EF150 being able to move the needle. Truck buyers arent concerned with those types of considerations. If it was bigger it would sell, if it was more obnoxious than a standard F150 it would sell. The Tesla truck and if Rivian ever produces a truck, those will be the volume players because they offer something different and dare I say, cool.

          • 0 avatar
            Scoutdude

            @the gamper. Yes there is certainly a market for being different/over the top, which this will certainly fill. However fleets are where the big volumes are at and they want sameness. That translates to the ability to transfer existing equipment and/or having a large selection of items to chose from when up-fitting for vocational use.

            More and more governments are mandating EVs in their fleets. Some have said no new ICE if there is an EV available, others have set goals of a fleet wide percentage. So by being the first and likely for sometime only workable truck Ford will have guaranteed sales.

        • 0 avatar
          RHD

          Good point about the rap videos. This could be the next Escalade for the NBA set.
          Wiser people will wait until the bugs are worked out. Even Tesla hasn’t managed to do that yet. VW will become the EV mass-marketer in the near future.
          The main bar to ownership at the moment is the price. When electric cars are priced (and built as well) as Camrys, they’ll be as common as Corn Flakes.

      • 0 avatar
        Snooder

        Nah. This will sell about as well as the old Hummer H1 and H2s sold.

        Hummer has always been an expensive truck for a certain kind of buyer. That buyer still exists and isn’t particularly wedded to a drivetrain as long as the truck looks badass and macho enough. Which this does, in spades.

        Sure, there may be concerns about range anxiety, but not many. And if owners still bought the things even back when they were bitching about 3 figure sticker shock at the gas pump, they’ll be able to live with having to remember to keep it juiced.

        • 0 avatar
          RHD

          I wonder how much the range will suffer when the Hummer EV is pulling a boat, or is loaded with a ton of cement bags in the back?
          Imagine Mr. Tough Guy on Friday evening with three buddies in his new GMC Hummer, towing a fishing boat to the lake in the mountains, and running out of charge at the 5000 foot elevation sign.

    • 0 avatar
      SPPPP

      I think it will sell fairly well, actually. I don’t know what the long-term plans are in terms of volume, but GM is taking it slow with production ramp-up, so it gives them some time to bail out if things go bad.

    • 0 avatar

      “gonna bomb like SSR”

      You mean SSSR?

  • avatar
    ajla

    @thegamper
    I know you have extremely negative views about truck owners in general but what makes you think “different” is what EV truck buyers want? And especially EV truck fleet buyers?

    The F-Series is already the best selling vehicle family in the country so it isn’t like Ford doesn’t know a successful formula to move massive volumes. Plus they already have a good relationship with state and local governments.

  • avatar
    schmitt trigger

    Its all about bragging rights.

    Drive up to the Golf Club parking lot, and have all your fellow golfers green with envy.

    Like wearing short sleeves shirt on a cold day such that people can admire your new Rolex.

  • avatar
    ttacgreg

    $110k?? Soak the rich first. It is a repeated pattern that I have witnessed many times in many product lines, and not just cars over the decades. It is a practical thing to do for some new paradigm product. Helps pay off the development cost. Establishes the product with trendy people. Helps give the manufacturer time to work out kinks and streamline production processes.

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