Coming to the U.S. Next Month: 2021 Mini Sidewalk Edition

Matt Posky
by Matt Posky

Mini says it will ship its Sidewalk Edition convertible to the United States next month. Apparently, no one told BMW Group that the country is currently navigating a situation that might not encourage the sale of open-air automobiles. Still, it’s an interesting little car that holds some measure of appeal to those seeking the laid-back California lifestyle — and are willing to spend $38,400 (plus $850 for destination) to embrace it.

The cabriolet is essentially a Cooper S, packing the same 189-horsepower 2.0-liter turbo that model uses to scramble to 60 mph in 6.7 seconds. Yet it costs the same as the performance-focused John Cooper Works with a collapsible roof. For the Sidewalk Edition, that money has been reallocated from the powertrain in order to gussy up the car with some funky new duds.

Mini says the drop top “combines iconic with contemporary to create aesthetically compelling contrasts.” That entirely dependent upon its limited color palette (Deep Laguna Metallic and Mini Yours Enigmatic Black Metallic) and some geometric patterns incorporated into the hood stripes and retracting roof.

While some of that spills over into the interior, rest is down to the Sidewalk Edition badging and some custom door entry strips (which can be added to other models). A lot of the patterning uses reflective elements to make the designs that much more eye catching, though it hardly seems worth the money. Unless, of course, you’re completely enamored with its looks.

Standard equipment includes LED headlights and fog lamps, 17-inch two-tone wheels, head-up display, keyless entry, power-folding side mirrors, Harman/Kardon premium audio, and heated front seats. So it’s fairly well equipped. But if you want to ditch the six-speed manual for a seven-speed DTC, you’ll be tacking on another $1,500. Including the delivery fee, that would take the Sidewalk Edition over $40,000.

Considering the base Mini convertible boasts an MSRP ten grand lower than the Sidewalk Edition and can be tailored extensively, we don’t see much reason to stray unless you’re absolutely set on getting the Cooper S. Yet even that comes with a lot of the same equipment, plus heaps of customization the second you opt into the Signature trim — and it still ends up a few grand cheaper. Mini’s right about it being a great little car in which to enjoy sunny days; it totally is. But that’s true whether or not it has fancy hood stripes.

[Images: BMW Group]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Readallover Readallover on Mar 29, 2020

    We need to start a contest: Between Mini and Fiat, who can come up with the most `special editions` of the same basic car that anyone who wanted one has already purchased.

  • ToolGuy ToolGuy on Mar 29, 2020

    Historically in the U.S. market, big cars were nice cars and small cars were cheap cars and not very good. When Mini 'relaunched' in the U.S. market (2001?) it gave me hope that they would serve as an example to the bigger makers that small cars don't have to be cheap pieces of junk (because Mini was asking and getting pretty good money for their cars). That hope is now pretty much gone.

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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