Ford EcoSport Continues Its Search for a Sales Ceiling

Steph Willems
by Steph Willems

If the Ford EcoSport was Elon Musk, there’d be a special online site created to champion the tarring and feathering of the writers at this publication. While we’re in agreement that the subcompact crossover space is a much-needed segment for Ford, especially given its plan to ditch conventional passenger cars, we question the automaker’s decision to bring the EcoSport here.

One of our readers wasn’t too thrilled with his experience behind the wheel, but we’ll all reserve final judgement until after we spend a week in one. There’s further reviews on the way. (Maybe it’ll hack our lives and our emotions.)

Having said that, the EcoSport, which saw its first ever U.S. deliveries in January, sees its monthly sales continue to climb. Much to the chagrin of a certain PEI resident, it seems Americans have taken to the thing.

Last month, Ford moved 5,481 examples of the little Indian-built vehicle in the United States, beating the subcompact Fiesta’s tally of 5,110 units. Note that Fiesta sales grew 22 percent, year over year, last March. And yet the less-expensive vehicle was still trounced, if marginally, by the EcoSport’s volume. Maybe Ford’s on to something here…

Putting that figure into context, the EcoSport outsold the Toyota C-HR (4,366 sales in May), the Mazda CX-3 (1,823 sales), and the equally new Hyundai Kona, which recorded 5,079 deliveries last month. Chevrolet Trax sales figures remain a mystery (thanks, GM!), but the monthly average for 2017 works out to roughly 6,600 vehicles, and the first quarter of 2018 isn’t far off that mark. Still, the only subcompact offering that can legitimately claim to have beaten the EcoSport is the perennially popular Honda HR-V, which recorded 8,773 sales in May.

One month in the auto industry doesn’t count for much, and it remains to be seen where the EcoSport plateaus — and for how long it can sustain its sales compared to the competition. Already, we’re seeing more incentives pile up the little ute’s hood. In the Detroit area, for example, there’s up to $5,000 waiting for existing FoMoCo owners with good credit who finance through Ford.

Two grand in customer cash seems to be a country-wide offer on the EcoSport, along with the usual college, military, and first responder bonuses.

Soon, however, there’ll be a rival boasting a base MSRP that’s five bucks cheaper than an entry-level EcoSport with $2k in customer cash hiding in the glovebox. That model is the front-drive-only Nissan Kicks.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

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  • "scarey" "scarey" on Jun 13, 2018

    Let's see- Ford is replacing the Taurus, the Focus, the Fiesta and the Fusion for an Indian pile'o'crap ? Is Ford trying to sell us a third-world Yugo SUV ? All I can say is that the QUALITY had better be top rate. If it isn't, Ford Death Watch is coming. I remember when Ford said "Quality is Job One.". This says "Quality is Dead".

  • Akear Akear on Jun 15, 2018

    Ford's stock is still the lowest of all the major car companies. When your stock is under 12.USD you know things are bad. Ford - what a disgrace!

  • RobbyG $100k+...for a Jeep. Are they selling these in fantasy land?Twin turbo inline 6 paired to an 8-speed transmission. Yet still only gets 14mpg.Whatever money you think you would save over a V-8 will be spent 2-3x amount fixing these things when they blow up.
  • Alan Well the manufacturers are catching up with stocks. This means shortages of parts is reducing. Stocks are building around the world even Australia and last year had the most vehicles ever sold here.
  • Larry You neglected to mention that the 2024 Atlas has a US Government 5-Star Safety Rating.
  • Alan Why is it that Toyota and Nissan beat their large SUVs (Patrol/300 Series) with an ugly stick and say they are upmarket? Whilst they are beating the vehicles with an ugly stick they reduce the off road ability rather than improve it.As I've stated in previous comments you are far better off waiting for the Patrol to arrive than buy an overpriced vehicle.
  • Alan How many people do you see with a 4x4 running mud tyres? How many people do you see with a 4x4 running massive rims and low profile tyres? How many people have oversize mirrors for towing once in a blue moon? How many 4x4s do you see lifted? How many people care what tyres they run to save fuel? The most comfortable tyres are more or less the most economical.
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