The Ford Fiesta's Not Looking Very Dead At All
Rumors of the Ford Fiesta‘s American demise have swirled ever since the 2016 launch of the seventh-generation model in Europe. On sale for the 2017 model year, the current-gen Fiesta overseas is not the current-gen Fiesta we see here. No, the older model continues on in North America, as whispers of its impending execution come and go.
Most recently, a Wall Street Journal report claimed the Fiesta would end production this year, with the Taurus sedan following it to the grave not long after.
That’s not what VIN decoder document obtained by TTAC claims.
The document, submitted to the National Highway Traffic Safety Administration, covers 2019 model year Ford vehicles. And there is it, topping the list. The document shows the Fiesta continuing on for 2019, available in S, SE, Titanium, and yes, even ST trims. Sedan and five-door hatch bodystyles continue for all but the hot hatch ST.
The 2019 Ford Taurus appears on the document as well, containing the same four engines as before.
Speaking of engines, there’s something odd going on with the 2019 Fiesta. Ford hasn’t replied to our query just yet, but the three engine options listed for the Fiesta include a 1.6-liter, 123 horsepower four-cylinder, a flex-fuel version of the same engine making 120 hp, and a 1.0-liter Fox three-cylinder making … 197 horsepower. Hmmm…
That last figure is the same power rating as the 1.6-liter turbo found in the current Fiesta ST. Without confirmation of some type of hyper-boosted wonder three, we have to assume there’s a mistake here, as the document shows the “123 hp” 1.6-liter being a GTDI engine — ie, turbocharged, with direct injection. The 1.0-liter EcoBoost formerly available in the Fiesta made 123 hp. Also, the 120 hp 1.6-liter listed in the document is the same naturally aspirated unit found in all but the ST for the 2018 model year.
We’ve heard of a 175 hp aftermarket tune available for current 1.0 EB owners, but 197 hp is nuts. Surely, there’s a little whoopsies going on here.
Still, the confusing power figures — and the strange reappearance of the 1.0 EB — do not take away from the fact the Fiesta appears ready to soldier on for a little while longer, at least. Fiesta sales in the U.S. fell 9.5 percent last month, year over year, with volume over the first three months of 2018 down 5.7 percent.
(Update: Jiyan K. Cadiz, communications manager for Ford’s North American car line, replied to TTAC regarding this story. It seems the door isn’t officially shut on the seventh-gen Fiesta just yet. “We have introduced the new Fiesta for Europe and the Middle East and Africa. We’ll have more to say about other markets at a later date,” Cadiz said via email.)
Freedom2007 on Apr 24, 2018
This article is correct. I read a post from a Ford dealer on a different forum indicating that the dealer will be allowed to make orders for 2019 Fiestas soon. Ford has already announced they will be producing a 'Baby Bronco' at some point in the future, but Ford does not have a plant to build the new vehicle. Perhaps 2019 will be the last year for the Fiesta, in order for the plant at Cuantitlan Izcalli, Mexico to change over to building 'Baby Broncos'. It will be disappointing to see the Fiesta discontinued in the USA. Ford will be without a sub-compact. The already announced next Ford Focus will be the size of a mid-size (although still considered a compact), leaving Ford with no cars smaller than a mid size in the USA. However, the Fiesta is built at around 10 plants around the world, so Fiestas could be imported from elsewhere if necessary (when the Mexico plant is no longer making Fiestas).
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Fahrvergnugen NA Miata goes topless as long as roads are dry and heater is running, windscreen in place.
- 3SpeedAutomatic As a side note, have you looked at a Consumers Report lately? In the past, they would compare 3 or 4 station wagons, or compact SUVs, or sedans per edition. Now, auto reporting is reduced to a report on one single vehicle in the entire edition. I guess CR realized that cars are not as important as they once were.
- Fred Private equity is only concerned with making money. Not in content. The only way to deal with it, is to choose your sites wisely. Even that doesn't work out. Just look at AM/FM radio for a failing business model that is dominated by a few large corporations.
- 3SpeedAutomatic Lots of dynamics here:[list][*]people are creatures of habit, they will stick with one or two web sites, one or two magazines, etc; and will only look at something different if recommended by others[/*][*]Generation Y & Z is not "car crazy" like Baby Boomers. We saw a car as freedom and still do. Today, most youth text or face call, and are focused on their cell phone. Some don't even leave the house with virtual learning[/*][*]New car/truck introductions are passé; COVID knocked a hole in car shows; spectacular vehicle introductions are history.[/*][*]I was in the market for a replacement vehicle, but got scared off by the current used and new prices. I'll wait another 12 to 18 months. By that time, the car I was interested in will be obsolete or no longer available. Therefore, no reason to research till the market calms down. [/*][*]the number of auto related web sites has ballooned in the last 10 to 15 years. However, there are a diminishing number of taps on their servers as the Baby Boomers and Gen X fall off the radar scope. [/*][/list]Based on the above, the whole auto publishing industry (magazine, web sites, catalogs, brochures, etc) is taking a hit. The loss of editors and writers is apparent in all of publishing. This is structural, no way around it.
- Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.