The Ford Fiesta's Not Looking Very Dead At All

Steph Willems
by Steph Willems

Rumors of the Ford Fiesta‘s American demise have swirled ever since the 2016 launch of the seventh-generation model in Europe. On sale for the 2017 model year, the current-gen Fiesta overseas is not the current-gen Fiesta we see here. No, the older model continues on in North America, as whispers of its impending execution come and go.

Most recently, a Wall Street Journal report claimed the Fiesta would end production this year, with the Taurus sedan following it to the grave not long after.

That’s not what VIN decoder document obtained by TTAC claims.

The document, submitted to the National Highway Traffic Safety Administration, covers 2019 model year Ford vehicles. And there is it, topping the list. The document shows the Fiesta continuing on for 2019, available in S, SE, Titanium, and yes, even ST trims. Sedan and five-door hatch bodystyles continue for all but the hot hatch ST.

The 2019 Ford Taurus appears on the document as well, containing the same four engines as before.

Speaking of engines, there’s something odd going on with the 2019 Fiesta. Ford hasn’t replied to our query just yet, but the three engine options listed for the Fiesta include a 1.6-liter, 123 horsepower four-cylinder, a flex-fuel version of the same engine making 120 hp, and a 1.0-liter Fox three-cylinder making … 197 horsepower. Hmmm…

That last figure is the same power rating as the 1.6-liter turbo found in the current Fiesta ST. Without confirmation of some type of hyper-boosted wonder three, we have to assume there’s a mistake here, as the document shows the “123 hp” 1.6-liter being a GTDI engine — ie, turbocharged, with direct injection. The 1.0-liter EcoBoost formerly available in the Fiesta made 123 hp. Also, the 120 hp 1.6-liter listed in the document is the same naturally aspirated unit found in all but the ST for the 2018 model year.

We’ve heard of a 175 hp aftermarket tune available for current 1.0 EB owners, but 197 hp is nuts. Surely, there’s a little whoopsies going on here.

Still, the confusing power figures — and the strange reappearance of the 1.0 EB — do not take away from the fact the Fiesta appears ready to soldier on for a little while longer, at least. Fiesta sales in the U.S. fell 9.5 percent last month, year over year, with volume over the first three months of 2018 down 5.7 percent.

(Update: Jiyan K. Cadiz, communications manager for Ford’s North American car line, replied to TTAC regarding this story. It seems the door isn’t officially shut on the seventh-gen Fiesta just yet. “We have introduced the new Fiesta for Europe and the Middle East and Africa. We’ll have more to say about other markets at a later date,” Cadiz said via email.)

[Image: Ford]

Steph Willems
Steph Willems

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  • Dwford Dwford on Apr 23, 2018

    The real question is whether this 2019 is our current body style or the new for 2017 in Europe body style...

    • See 1 previous
    • Freedom2007 Freedom2007 on Apr 24, 2018

      @mike978 The previous generation Fiesta was available for 2 years in Europe (2009 and 2010) before production started in North America starting with 2011 models. This is nothing new for updated models to get released at different times in different parts of the world. Happens with other Ford models as well.

  • Freedom2007 Freedom2007 on Apr 24, 2018

    This article is correct. I read a post from a Ford dealer on a different forum indicating that the dealer will be allowed to make orders for 2019 Fiestas soon. Ford has already announced they will be producing a 'Baby Bronco' at some point in the future, but Ford does not have a plant to build the new vehicle. Perhaps 2019 will be the last year for the Fiesta, in order for the plant at Cuantitlan Izcalli, Mexico to change over to building 'Baby Broncos'. It will be disappointing to see the Fiesta discontinued in the USA. Ford will be without a sub-compact. The already announced next Ford Focus will be the size of a mid-size (although still considered a compact), leaving Ford with no cars smaller than a mid size in the USA. However, the Fiesta is built at around 10 plants around the world, so Fiestas could be imported from elsewhere if necessary (when the Mexico plant is no longer making Fiestas).

  • VoGhost Fantastic work by Honda design. When I first saw the pictures, I thought "Is that a second gen Acura NSX?"
  • V16 2025 VW GLI...or 2025 Honda Civic SI? Same target audience, similar price points. Both are rays of sun in the gray world of SUV'S.
  • FreedMike Said this before and I'll say it again: I'm not that exercised about this whole "pay for a subscription" thing, as long as the deal's reasonable. And here's how you make it reasonable: offer it a monthly charge. Let's say that adaptive headlights are a $500 option on this vehicle, and the subscription is $15 a month, or $540 over a three year lease. So you try the feature for a month, and if you like it, you keep it; if you don't, then you discontinue it, like a Netflix subscription. In any case, you didn't get charged $500 up front the feature. That's not a bad deal.In my case, let's say VW offers an over the air chip reflash that gives me another 25 hp. The total price of the upgrade is $1,000 (which is what a reflash would cost you in the aftermarket). If they offered me a one time monthly subscription for $50 to try it out, I'd take it. In other words, maybe the news isn't all bad.
  • 2ACL A good car, but - at least in this configuration -not one that should command a premium. Its qualities just aren't as enduring as those of Honda's contemporary sports cars. For better or worse, this is a formula they remain able to replicate.
  • Jalop1991 I just read that Tesla's profits are WAY down "as the electric vehicle company has faced both more EV competition from established automakers and a slowing of overall EV sales growth." This Cadillac wouldn't help Tesla at all, but the slowing market of EV sales overall means this should be a halo/boutique car. Regardless, yes, they should make it.
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