Conceptual Sex Machine: BMW M8 'Gran Coupe' Unveiled in Geneva

Matt Posky
by Matt Posky

BMW’s 8 Series coupe isn’t even here yet and the automaker is already toying with the idea of a sedan. Of course, in true luxury automaker fashion, it’s calling the four-door concept a Gran Coupe — proving once again that the language has evolved to a point where it is as fluid as it is meaningless.

Officially dubbed the “BMW Concept M8 Gran Coupe,” the sedan offers a conceptual glimpse at a performance variant of the brand’s returning 8 Series. The plan appears to be: build something that can compete with, and perhaps trump, Mercedes-Benz’s S-Class. But if you’re going to take on the big boys, you need to come at them with everything you have. That means a base model 8 Series coupe with double-wishbone suspension, rear-wheel steering, adaptive suspension, xDrive, gobs of tech, and a strong motor.

However, you’ll also need a nasty four-door M variant with all of that and a rip-roaring engine, larger air intakes, flared fenders, and a carbon fiber rooftop.

While the M8 Gran Coupe is a concept vehicle, BMW has a tendency to showcase vehicles so ludicrously ambitious you know they’ll never make production, or something that might as well be ready for final assembly. This vehicle appears to fall in the latter camp. However, the manufacturer has released few details on what will power the beast. We’d expect the M5’s 4.4-liter biturbo V8 and possibly the M760Li’s 6.6-liter V12. That’s especially likely, now that BMW claims the M-badge stands for “more,” and not “motorsport.”

The V12’s extravagance may trump the V8’s superior specs. Either way, “more” will also be applicable in terms of price.

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” said Adrian van Hooydonk, senior vice president of BMW Group design, in a statement. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”

The automaker said it intends to reveal the production version of the BMW 8 Series Gran Coupe and the sport-tuned M8 Gran Coupe previewed sometime in 2019. Expect it to look very similar to the concept, but with less audacious bumpers and some door handles.

[Images: BMW]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • LouTurbo LouTurbo on Mar 09, 2018

    Looking at video of the car, I find the styling exciting, will keep standout looks for years, unlike styling of competing brands.

  • Russification Russification on Mar 28, 2018

    right up there with lamborghini in the design field, top of the heap, gorgeous cars, love the m6.

  • Probert No, they're not the future. BEV sales are growing every year, and, along with sound energy policy, result in cleaner air, lower CO2, foreign policy not based on oil, and will continue to drive like a smooth powerful nearly silent turbine. Some 19% of new car sales in 2023 were BEVs - this will continue.
  • Mishab Agree with you. Thanks for sharing this insightful update about the upcoming Mini Cooper models! It's fascinating to see Mini's shift towards electrification and the unique design elements they're incorporating into the new John Cooper Works edition.Speaking of Minis, if you're a Mini Cooper owner in Sharjah looking for spare parts or considering common repairs, you might find this article on 7 common Mini Cooper repairs quite useful. ( for reading it). It covers some of the typical issues Mini owners might encounter and offers valuable insights into maintaining these iconic cars.Looking forward to more updates on Mini's electrified lineup and the exciting changes they're bringing to the automotive industry
  • Redapple2 Love/lust a 110 diesel defender. Should buy one since the INEOS is gas only (and double the price). Had a lightweight in Greece. Wonder how this rides.
  • Ajla There is inventory on the ground but as pointed out it is generally high dollar trims of high-dollar models and at least around here dealers still aren't budging off their mandatory nitrogen tires and Summer weather protection packages.You aren't paying '21-'22 prices anymore but it's still a long way to go.
  • Slavuta Every electric car must come with a film about lithium mining
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