BMW 8 Series Rubbing Dealers the Wrong Way

BMW dealers are having a problem with the 8 Series. The returning flagship appears to be a bit too rich for North American tastes and retailers are growing annoyed.

According to Automotive News, retailers are upset that BMW didn’t issue enough marketing support to make the public aware that it even exists, and feel that the amount of configuration available works against the vehicle. As a result, many dealerships are sitting on expensive halo vehicles nobody seems to want; the 8 Series now has the highest day supply of any BMW model currently produced.

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2020 BMW 8 Series Gran Coupe Officially Revealed

While we got an early peek of the new 8 Series Gran Coupe via some leaked photos, the full lineup has now been revealed by BMW. The entry level 8 Series will be in the form of the rear-wheel drive 840i. With the 340 hp turbo inline-6, the cost of entry begins at $84,990, plus $995 destination. Meanwhile, the M850i xDrive will start at $109,895.

On many cars, the design of the rear seems like an afterthought — or possibly a feature designed by a separate team from the front. Either way, it’s rare that a rear end is the most striking part of a car’s design. Here, though, BMW has crafted such complexity and visual strength, that I find myself continuing to stare at the rear ¾ view.

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BMW 8 Series Gran Coupe Leaked Ahead of Official Debut

In case you weren’t sure if BMW was going to fill the gaping hole left in its lineup by the departure of the 6 Series Gran Coupe, early official photos have confirmed that it will. Recently leaked photos of the 8 Series Gran Coupe were confirmed by BMW to Car and Driver to be real and valid, coming ahead of the official unveiling on June 18th.

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BMW's 8 Series Already Has Another Special Edition

It was only a handful of weeks after the returning 8 Series Coupe went on sale that BMW thought to release a celebratory one-off that incorporated real hunks of meteorite into the interior design. Well, BMW Individual is back at it again to produce another special edition.

Called the BMW M850i xDrive Coupe First Edition, it’s the obligatory aesthetic overhaul the brand likes to impose on most of its high-profile models in their first year. For the 8 Series, that means a limited run of the exclusive “Frozen Barcelona Blue” metallic paint and 20-inch, M-badged alloy wheels in onyx. The chrome detailing has also been substituted for a high-gloss black on the window frames, vents, grille, and tailpipes.

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Trust Fund Touring: BMW Starts Production of 8 Series Convertible

The 8 Series is a car that, given the market’s current direction, probably shouldn’t exist. Low, long, and wide, it’s the polar opposite of the vanilla crossovers that permeate parking lots and power centers. This is precisely what makes it, and the Mercedes-Benz S-Class coupe, magnificent machines.

Just four months after production of the 8 Series coupe ramped up, that model is joined by a droptop version. BMW chooses to call it a “textile” soft top, one that’s able to let the world’s richest extroverts and exhibitionists soak up the sun’s rays in less than fifteen seconds.

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Buy/Drive/Burn: V12 Luxury Coupes to Drain Your Wallet in 1993

They’re big, expensive, luxurious, and have 12 cylinders sitting under their long hoods. All of them will deplete your checkbook in multiple ways, but you can only take one home with you.

What’s it gonna be?

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BMW Begins Production on $112,895 M850i

BMW’s new flagship model, the returning 8 Series, has officially entered production in Dingolfing, Germany. However, if you’re interested in one, you’d better check your business card for the applicable tags — words like chairman, president, or doctor. The model starts at a sizable $111,900, plus a $995 delivery fee.

If you find yourself lacking those credentials or the necessary income, we can recommend the slightly less ostentatious 6 Series and a helping of shame, as you’re clearly not the kind of earner you’ve aspired to be.

Of course, if you purchase the 6 Series Coupe you’ll be stuck buying last year’s leftovers and missing out on prestige and power — and we don’t mean symbolically. The base M850i comes with BMW’s 4.4-liter, twin-turbocharged V8 and 523 horsepower with 553 pound-feet of torque. Meanwhile, the base 640i comes with an inline 3.0-liter powerplant. While you can upgrade to the 650i and its 4.4-liter V8, the unit will still be almost 100 ponies shy of what the 8 Series brings to the table.

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Coupe-tastic: BMW Brings Back the 8 Series

Fair warning: this post will include more photos than a normal news item. Why? Because BMW is once again applying an 8 Series badge to the trunklid of a slinky two-door.

I like big coupés, and I cannot lie.

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BMW Continues Teasing the Crap Out of Returning 8 Series, Sets Date for Debut

BMW is still banging the drum for the upcoming 8 Series, which is understandable. Resurrecting the flagship coupe is big news for the brand and the model has been hotly anticipated since the concept vehicle appeared at 2017’s Concours d’Elegance in Pebble Beach. Unfortunately, camouflaged prototypes (below) show the pre-production version hosting some watered-down styling. While slightly disappointing, it’s understandable that BMW would stray from the extravagant folds of the concept car.

This week, the company gave us our best look to date of the returning model, along with an announcement stating the automaker will return to the 24 Hours of Le Mans for the first time since 2011 — where it plans to premiere the 8 Series coupe. We already have a pretty good idea of what to expect.

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Conceptual Sex Machine: BMW M8 'Gran Coupe' Unveiled in Geneva

BMW’s 8 Series coupe isn’t even here yet and the automaker is already toying with the idea of a sedan. Of course, in true luxury automaker fashion, it’s calling the four-door concept a Gran Coupe — proving once again that the language has evolved to a point where it is as fluid as it is meaningless.

Officially dubbed the “BMW Concept M8 Gran Coupe,” the sedan offers a conceptual glimpse at a performance variant of the brand’s returning 8 Series. The plan appears to be: build something that can compete with, and perhaps trump, Mercedes-Benz’s S-Class. But if you’re going to take on the big boys, you need to come at them with everything you have. That means a base model 8 Series coupe with double-wishbone suspension, rear-wheel steering, adaptive suspension, xDrive, gobs of tech, and a strong motor.

However, you’ll also need a nasty four-door M variant with all of that and a rip-roaring engine, larger air intakes, flared fenders, and a carbon fiber rooftop.

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BMW Finally Confirms Development on the Mythical M8

BMW confirmed the crap out of the M8’s existence this weekend, going so far as to provide its own spy shots of a test prototype wearing camouflaged wraps. Being developed alongside the standard 8 Series, the automaker says the M8 will be unveiled in a driving presentation during the Nürburgring 24-hour race.

The brand also stated that development is ongoing for the GTE racer that will herald the return of the company’s Motorsport division to Le Mans. “The BMW M8 GTE development programme for our Le Mans comeback is in full swing,” said BMW Motorsport Director Jens Marquardt. “Developing a new racing car is always exciting, and in the case of the BMW M8 GTE the anticipation is that much greater still. We can’t reveal any pictures yet, but I can promise you that the BMW M8 GTE will look spectacular. We are planning an initial roll-out for the first half of this year and are looking at giving the car its race debut in the Daytona 24 Hours in late January 2018.”

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The 8 Series Returns! BMW Plans Lineup Shakeup to Combat Rivals

BMW plans to re-introduce the range-topping 8 Series in order to battle its German competition, a report says.

A company insider confirmed to Auto Express that the ultra-luxury two-door, which originally ran from 1989 to 1999, will return to the lineup.

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Beijing Auto Show: BMW Chases The Four-Door Coupe Niche
  • Theflyersfan If you ever want a review on a 2022 Mazda MX-5 GT RF, I'll be more than happy to type up a few thousand words and add in some great pictures in front of Churchill Downs for y'all!In a nutshell, I agree with this review. I didn't have a chance to try the Recaro seats because the only test drive available was with another GT that someone backed out in buying so it was being used as a demo. But from what I was told, if you're larger than a 38 waist or taller than 5'10", it gets tight. But with the standard seats, and I'm 5'10" and maybe 20 pounds from the 38 waist, I fit fine. Now getting in and out with the roof up after shoulder surgery (especially leaving the surgery center with most of the right arm under a nerve block) is the total opposite of graceful!!! The look on the nurse's face when the MX-5 pulled up and I'm partially wrapped up like a mummy was priceless.I've had mine since the middle of April and have already put 6,700 miles on it, including round trips from Louisville to Chicago and the Philadelphia suburbs. Averaged 38-39 mpg at a steady 75 mph, and it wasn't a torture chamber. The metal top helped a lot. The standard seats are a bit thin on padding, and there was a bit of squirming by around hour 8 on the Philly drive, but it's possible. But even though this design was released in 2015, I still get compliments from total strangers at stoplights, carwashes, gas stations, restaurants, etc. The Soul Red Metallic paint just makes the car pop. I wish it was available with the Terra Cotta leather (the gray above is available with it), and that it didn't have the standard all in black, because it gets thermonuclear in there with the top down and the sun beating on you, but a minor quibble. But it's just fun. Pure driving fun. The best stick shift in any car today. Solid brakes, excellent handling, a sane amount of power to where you aren't going to get into anything reckless and stupid. After a 12+ hour day at work, there's nothing better than dropping the top and driving the 20 minutes home with the better than I thought it would be Bose stereo playing Moby into my ears through the headrest speakers. Mazda has already announced there will be an NE model so I can't wait for that. It'll be interesting how they will keep the weight down with the expected changes to eke more MPG out of what is already an efficient car.
  • FreedMike I don’t know if I buy into the “they’re coming for our cars” stuff - they’ve been saying that for a long time now - but I wouldn’t argue with one word of this review otherwise.
  • Oberkanone It's not a Jimny! Would be nice if we still had a selection of Suzuki auto in the US. Sidekick was simple and affordable.
  • Dave M. I will say this generation styling has grown on me; previously I thought the Fiat version was far better looking. Miatas have always been pure joy to drive.
  • Kendahl A Tesla feature has been free, periodic, over-the-air, software updates that add new features or improve existing ones. Owners brag that their x-year-old car is better today, because of the updates, than it was brand new. Will Tesla start charging for these updates after a few years? Teslas hold their value very well. I suspect losing free updates will do serious damage to that.