QOTD: Win on Sunday, Sell on What Day?

Matthew Guy
by Matthew Guy
qotd win on sunday sell on what day

Yesterday, Austin Dillon won the Daytona 500 in a snazzy new Chevy. For this race season, GM has selected the Camaro ZL1 nameplate to represent the brand in NASCAR.

Of course, it’s been ages since any stock car bore more than a passing resemblance to its showroom counterpart. After all, rear-drive V8 Toyota Camry sedans are in notably short supply at my local dealer. The scourge of stage racing and a dwindling fan base are topics best left to another day.

This brings us to our QOTD for today – does a manufacturer’s investment into racing have any bearing on your buying decisions?

The production Camaro ZL1 is a superb beast, cranking 650 horses out of its supercharged V8. Two-door, rear-drive, and with a trunkload of bad-ass, it cuts the proper figure for NASCAR in this author’s opinion. I may have been excited last year upon learning Chevy was bringing the Camaro name to Cup-level NASCAR, only to weep upon viewing the number selected for its blue flanks.

Ford inexplicably continues to field the Fusion in top-tier NASCAR while Dodge vacated the sport ages ago after winning the championship with Penske, an accomplishment for which Dodge was rewarded with The Captain taking his toys to the Blue Oval camp. Toyota, as mentioned, runs a Camry-stickered machine.

Plenty of racing exists outside of NASCAR, of course, with plenty of recognizable shapes appearing in the IMSA series here in America and in the superb Supercar Championship in Australia. Those efforts consume an increasing amount of my viewing time these days, given my disenchantment with NASCAR and its ridiculous stages. I prefer to watch the Daytona 500, not the Daytona 60/60/80, thank you very much.

Even with the more recognizable machines in other events, does racing hold any sway over your pursestrings? I do think the halcyon days of factory paint-n-wallpaper NASCAR specials are long gone. There is an argument to be made that racing dollars are a good investment from an R&D perspective, a view with which I tend to agree. How about you?

[Image: General Motors]

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  • 2000ChevyImpalaLS 2000ChevyImpalaLS on Feb 19, 2018

    Ahh, you can set your watch by it. The start of every NASCAR season brings out the people who think they're breaking news by saying the cars used in the series aren't pure stock units straight off the assembly line. No kidding! They haven't been for decades, although for much of the time they made some effort (beyond the egregious COT "sticker" era) to resemble showroom models. And they do run engines that are at least originally engineered by the manufacturers. You're not telling any racing fan anything they don't know. But obviously the OEMs see some value in participation, whatever it may be, or they wouldn't do it. People have been trying to pronounce NASCAR dead for almost as long as I've been following it (more than 30 years). What they don't tell you is that ALL forms of professional sports have seen declining attendance in recent years. The average seating capacity at a given track far exceeds what a football or baseball stadium can hold. What would be a packed house at a major league baseball game looks paltry at Charlotte Motor Speedway. Ever notice people mock NASCAR on the "they aren't stock" point, but don't even blink at the NHRA, as though that Funny Car Toyota, with its Hemi engine, is available at your local dealer. To answer the main question, no, I do not directly base my car buying decisions off of any form of motorsports, but I do appreciate their involvement. It's fun. You should try having fun.

  • Amazing Red Kitty Amazing Red Kitty on Feb 19, 2018

    As far a choosing a car because of NASCAR, that would be a no. However I am a big fan of Team Penske's NASCAR team & support their sponsors. I use Shell gas, recently purchased tires from Discount Tire & prefer to shop at Auto Zone. I use Snap-on tools, drink Miller Lite & Coke, all sponsors of Penske. I let the sponsors know I support them for supporting Penske by using Twitter or e-mail. Having been involved in racing and depending on sponsorship myself, I know how important it is that the sponsors know their support of racing is worthwhile.

  • Lou_BC "They are the worst kind of partisan - the kind that loves their team more than they want to know the truth."Ummm...yeah....Kinda like birtherism, 2020 election stolen, vast voter fraud, he can have top secret documents at Mar-lago, he's a savvy business man, and hundreds more.
  • FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. https://insideevs.com/news/598046/toyota-global-leader-solid-state-batery-patents/Of course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
  • Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
  • Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
  • Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.