Volkswagen Gives Tiguan a Price Haircut as Sales Soar

by Steph Willems

Published: January 5th, 2018

volkswagen gives tiguan a price haircut as sales soar

Volkswagen’s pre-dieselgate “take over the world” scheme appears to have returned in a smaller, more manageable form. Now, VW’s plan is simply to plunder the compact crossover segment — not an easy task, given the fierce competition.

The automaker’s strategy involves spanning the segment with two vehicles carrying the name badge. The old, criticised-for-its-size Tiguan continues on as the Tiguan Limited, while the new-for-2018 next-generation model ferries three rows of passengers on a nearly 11-inch longer wheelbase. Now, we learn of Phase 2 of VW’s plan. Chop the price.

According to a dealer notice obtained by Automotive News, VW’s taking a chainsaw to Tiguan MSRPs. Starting with a price cut of $600 for front- and all-wheel-drive Tiguans in base S trim, the savings ratchet up to $2,180 on all mid-range SE models. Buyers of SEL models will see $1,460 shaved off the sticker, while the Tiguan SEL Premium stays put, as that model carries the most automaker gravy.

The newfound savings do not trickle down to the Tiguan Limited. With the price cut in place, the gap between a FWD Tiguan S ($25,495 after delivery) and a base Tiguan Limited ($22,860) shrinks to $2,635. The new starting price places the Tiguan S $650 above the two-row Ford Escape S, $370 above an entry-level Honda CR-V, $70 above a base Toyota RAV4, and $280 below a Nissan Rogue S.

Competitive pricing, to say the least. Already, the two-Tiguan strategy is paying off in terms of sales. In December, U.S. sales of the Tiguan nameplate surpassed November’s record haul by over 1,100 vehicles — a 44.6 percent year-over-year increase, and that’s taking into account December 2016’s industry-wide sales bonanza. In the U.S. and Canada, 2017 was the highest-volume year in the Tiguan’s lifespan.

Breaking the figures down to two models, the next-generation Tiguan is still responsible for the bulk of Tiguan sales. U.S. buyers took home 5,770 long-wheelbase models and 2,291 Tiguan Limiteds in December. Even if VW had decided to ditch the old model, December would still be a record month for Tiguan sales.

In case you’re wondering if Volkswagen’s run out of ways to draw compact crossover buyers away from other brands, it hasn’t. There’s a two-row variant of the long-wheelbase Tiguan on the way.

[Image: Volkswagen]

#CompactCrossovers #Crossovers #Pricing #Sales #Tiguan #Volkswagen #VolkswagenTiguan #VW

Steph Willems

More by Steph Willems

Comments

Join the conversation

2 of 26 comments

Jh26036 on Jan 05, 2018

I went into a dealer to check one of these out mostly due to their very attractive lower trim pricing. You do get what you pay for, the lower trim Tiguans feels incredibly cheap (seats and dash) and honestly looks pretty terrible from the inside overall. I did not drive it.

Like Reply
George smathers on Jan 06, 2018

We ordered one last month. It's for my wife and she wanted the Orange (don't ask me). I used to have a hot modified MK IV Golf and this is not the same thing but it is OK. We needed the occasionally-used third row. It's tight even for thin adults but it's doable. I rented a Rogue recently and the VW seemed about the same for quality and power. It's not a hot hatch so I don't really expect much in performance but since you can hold a gear you can get a bit more power out of it. Nothing to get excited about but also nothing to harsh on.

Like Reply

Recent Comments

Fred It just makes me question GM's management. Do they save rent money? What about the cost of the move? Don't forget they have to change addresses on their forms. New phone numbers? Lost hours?
SilverHawk It's amazing how the domestic manufacturers have made themselves irrelevant in the minds of American consumers. Someday, they'll teach this level of brand disassociation in marketing classes as an example of what "not to do". Our auto interests once revolved around these brands. Now, nobody cares, and nobody should care. Where did I put the keys to my Studebaker?
El scotto Will it get GM one mile closer to the Gates of Hades? This is a company that told their life long employees not to sell their stock until the day of bankruptcy.
28-Cars-Later I'm curious, is the Maverick in "EV mode" when its towing?"There's still car-like handling -- no punishment because you're driving a truck." That's because its not a truck, its akin to the earlier Ranchero - a literal car-truck hybrid now with an available gasoline hybrid drivetrain (that's actually hilarious and awesome, hybrid-hybrid FTW).
El scotto Will Ford ever build enough of them? When I was car shopping, I couldn't find a Maverick with all the options I wanted. Yeah, I know1st World Problems at their finest. So lemme see, I have to order it; wait, and then the dealer will talk about my trade in. Hard Pass.Had I wanted to deal with even more slimy behavior the Kia dealer was across the street.