Volkswagen Gives Tiguan a Price Haircut as Sales Soar

Steph Willems
by Steph Willems
volkswagen gives tiguan a price haircut as sales soar

Volkswagen’s pre-dieselgate “take over the world” scheme appears to have returned in a smaller, more manageable form. Now, VW’s plan is simply to plunder the compact crossover segment — not an easy task, given the fierce competition.

The automaker’s strategy involves spanning the segment with two vehicles carrying the name badge. The old, criticised-for-its-size Tiguan continues on as the Tiguan Limited, while the new-for-2018 next-generation model ferries three rows of passengers on a nearly 11-inch longer wheelbase. Now, we learn of Phase 2 of VW’s plan. Chop the price.

According to a dealer notice obtained by Automotive News, VW’s taking a chainsaw to Tiguan MSRPs. Starting with a price cut of $600 for front- and all-wheel-drive Tiguans in base S trim, the savings ratchet up to $2,180 on all mid-range SE models. Buyers of SEL models will see $1,460 shaved off the sticker, while the Tiguan SEL Premium stays put, as that model carries the most automaker gravy.

The newfound savings do not trickle down to the Tiguan Limited. With the price cut in place, the gap between a FWD Tiguan S ($25,495 after delivery) and a base Tiguan Limited ($22,860) shrinks to $2,635. The new starting price places the Tiguan S $650 above the two-row Ford Escape S, $370 above an entry-level Honda CR-V, $70 above a base Toyota RAV4, and $280 below a Nissan Rogue S.

Competitive pricing, to say the least. Already, the two-Tiguan strategy is paying off in terms of sales. In December, U.S. sales of the Tiguan nameplate surpassed November’s record haul by over 1,100 vehicles — a 44.6 percent year-over-year increase, and that’s taking into account December 2016’s industry-wide sales bonanza. In the U.S. and Canada, 2017 was the highest-volume year in the Tiguan’s lifespan.

Breaking the figures down to two models, the next-generation Tiguan is still responsible for the bulk of Tiguan sales. U.S. buyers took home 5,770 long-wheelbase models and 2,291 Tiguan Limiteds in December. Even if VW had decided to ditch the old model, December would still be a record month for Tiguan sales.

In case you’re wondering if Volkswagen’s run out of ways to draw compact crossover buyers away from other brands, it hasn’t. There’s a two-row variant of the long-wheelbase Tiguan on the way.

[Image: Volkswagen]

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  • Jh26036 Jh26036 on Jan 05, 2018

    I went into a dealer to check one of these out mostly due to their very attractive lower trim pricing. You do get what you pay for, the lower trim Tiguans feels incredibly cheap (seats and dash) and honestly looks pretty terrible from the inside overall. I did not drive it.

  • George smathers George smathers on Jan 06, 2018

    We ordered one last month. It's for my wife and she wanted the Orange (don't ask me). I used to have a hot modified MK IV Golf and this is not the same thing but it is OK. We needed the occasionally-used third row. It's tight even for thin adults but it's doable. I rented a Rogue recently and the VW seemed about the same for quality and power. It's not a hot hatch so I don't really expect much in performance but since you can hold a gear you can get a bit more power out of it. Nothing to get excited about but also nothing to harsh on.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.