By on November 28, 2017

Lincoln Nautilus

Following up on our earlier post about Lincoln’s cryptic tweet (showing eight seconds of pavement and two seconds of half a chrome wheel), internet sleuth Chris Doane Automotive has unearthed some photos which seem to show a redesigned 2019 MKX.

Except this time around, Lincoln is – praise the pharaohs – deploying a real name. What did it select? Nautilus.

In the photos, we see an MKX-sized Nautilus wearing Lincoln’s new corporate face, featuring the horizontal mesh grille we’ve seen on the Continental, MKZ, and Navigator. A couple of chrome spears underneath each headlight help to break up the expanse of front fascia directly south of the bejeweled spectacles.

Lincoln Nautilus

Along the flanks, Lincoln shoppers will find a styling flourish extending ahead of the front doors, similar to what’s found on the Continental. The model’s nameplate appears here, which I think is a great bit of automotive theatre. Let’s hope this detail continues on other Lincolns.

The side windows in the front doors seem to have a line of trim, evoking memories of the powered vent windows available in Lincolns of yore. Alas, I am confident it is a fixed pane of glass. Nevertheless, one can dream. I’m just glad they stuck a real (and interesting) name on the thing.

Lincoln Nautilus

A close look at its rump reveals “2.7T” badging, telling us that the Nautilus will be powered by a version of the 2.7-liter EcoBoost V6 engine currently found in the Edge Sport and uplevel MKX. In the 2018 MKX, this engine makes 335 horsepower and 380 lb-ft of torque. It’s a good mill, one which should put the Nautilus on par with its competition in terms of get-up-and-go.

Quickly searching the internet, we also found a YouTube video of dubious provenance displaying what seems to be several press photos of the Nautilus in a slideshow-style film. Most of them are the same as the ones shown by Chris Doane Automotive, with an important addition: a shot of the interior. A screencap of the video is shown below.

YouTube Screen Shot: Lincoln Nautilus

Yesterday’s tweet promised some sort of news on today’s date: 11/28. Lincoln’s press conference at the L.A. Auto Show is scheduled for tomorrow, the 29th. It’s possible Lincoln will show the Nautilus at some sort of off-site media event this evening in a bid to grab some social media play, followed by a bigger reveal alongside the MKC tomorrow.

[Images: Chris Doane Automotive]

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46 Comments on “Nautilus Club: Restyled, Renamed Lincoln to Bow in L.A....”


  • avatar
    PrincipalDan

    Now I’m thinking of Captain Nemo.

    “Your dead sleep quietly, at least, Captain, out of reach of sharks” “Yes, sir, of sharks and men.” – 20,000 Leagues Under the Sea

    • 0 avatar
      Sloomis

      Hey, come on, naming a premium vehicle after a doomed submarine is a brilliant idea. I hear they’ll be following through on this new nomenclature with the upcoming Lincoln Titanic and Lincoln Hindenburg.

      • 0 avatar
        Higheriq

        You DO realize that the first U.S. atomic submarine (which was NOT doomed) was named Nautilus?

      • 0 avatar
        Caboose

        Lincoln Atlantis.
        Lincoln Bermuda Triangle.

        Maybe Daimler will follow up with the Mercedes-Benz Bismarck.

        Seriously, though, It’s nice to have real names back on cars. And evocative ones with some romance attached to them, at that.

        • 0 avatar
          Sloomis

          “It’s nice to have real names back on cars. And evocative ones with some romance attached to them”

          That I agree with. Even a questionable name is much better than another meaningless alphanumeric mishmosh…

        • 0 avatar
          MRF 95 T-Bird

          Or Daimler will follow up with the Mercedes-Benz Hindenburg.
          I’m with you on names instead of this alphanumeric gibberish.

      • 0 avatar
        RHD

        It could have been named after the Italian tanker MV Nautilus, which was torpedoed in 1942. Or, more appropiately, the sea mollusc dating back to the Cretaceous period, which makes it even older than most Lincoln customers.

  • avatar
    notwhoithink

    Alright alright alright! I actually really liked the MKX, and didn’t even mind the split-grill design. That said, I think that the new style grill looks much better on larger vehicles (though it almost looks too big on the MKZ).

  • avatar
    dwford

    An expected restyle to fit the new corporate look. A name change hardly warrants much excitement. If Lincoln is renaming vehicles during the mid cycle refresh, why no new name for the MKC?

  • avatar
    Arthur Dailey

    Doesn’t the estate and/or successor/purchasers of the company created by Arthur Jones still have the Nautilus name registered/patented?

    • 0 avatar

      The exercise machine?

      • 0 avatar
        Arthur Dailey

        Yes, Jones who was a serial entrepreneur, was a smart business person and was one of the 400 richest people in the USA when he passed away.

        Actually got a chance to meet him when I was one of the first Canadians trained on the correct way to use his equipment.

        Believe that he registered the name as his gyms and machines all used the Nautilus name. His company was named Nautilus Inc and it still exists under that name, now also owning Bowflex, Universal and Schwinn. It is listed on the NYSE.

        Just not sure if you can register a name that has been in uses for so long, (coined by Jules Verne?) but then ‘celebrities’ have been attempting to register catch phrases and words for decades.

        • 0 avatar
          FreedMike

          I suppose if this car gives you a real workout, the workout machine company could sue…

        • 0 avatar
          whynot

          Multiple companies can use the same name.

          They just have to be in different industries so there is no customer confusion between the two (eg nobody is going to confuse or link their Delta faucet to Delta Air Lines). It would be very hard for Nautilus the athletic equipment company to argue that is being harmed and it’s name infringed by Lincoln using the Nautilus name for a passenger vehicle.

    • 0 avatar
      jpolicke

      I don’t know; check with the US Navy. They got away with using it.

      • 0 avatar
        Arthur Dailey

        Checked there are over 40 registered users of the word Nautilus with the United States Patent and Trademark Office .

        http://tess2.uspto.gov/bin/showfield?f=toc&state=4806%3A17tilh.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl%7E%3A=PARA1%24LD&expr=PARA1+AND+PARA2&p_s_PARA2=nautilus&p_tagrepl%7E%3A=PARA2%24COMB&p_op_ALL=AND&a_default=search&a_search=Submit+Query&a_search=Submit+Query

      • 0 avatar
        bunkie

        “Here’s your name back, conveniently attached to this torpedo.”

  • avatar
    Chocolatedeath

    Next up….the all new Enterprise seven seater.

  • avatar
    thalter

    Great! Now when are the Zephyr (MKZ) and Aviator (MKC) names coming back to end this MkMadness?

  • avatar
    FreedMike

    Step one: change alphanumeric name
    Step two: MASSIVE SALES SUCCESS

    Right?

    We’ll see.

    (Don’t bet the house, folks…)

    • 0 avatar
      JohnTaurus

      No, if it was anything from Japan or Germany, it’d be fantastic.

      B&B Advice format:

      Step one: change the name to a real name, dump the split grille.

      Step one is done? On to step two: ANYTHING BUT THAT NAME and I liked the old one better.

      If it was Aviator, it’d be a big problem BECAUSE ITS A CAR, NOT A PLANE! If it was Zephyr, it sucks because ITS JUST AN OLD FAIRMONT. If it was Capri, its awful because ITS A FRUITY LITTLE AUSSIE CONVERTIBLE THAT SUUUUCKED. If it was Town Car, its a betrayal because THE PANTHER WAS MAGNIFICENT AND PERFECT AND FAULTLESS AND YOU TARNISH ITS NAME WHEN YOU APPLY IT ELSEWHERE.

      Face it, Lincoln can’t win. Their products can be competent, well styled, perfectly named and priced right, but they’ll still SUCK according to the B&B because the only vehicle the American companies build or have ever, ever built that’s sorta maybe almost kinda not awful would be their trucks, which are ONLY purchased by Neanderthal men with tiny appendages.

      • 0 avatar
        Dy-no-mite Jay

        “Alright, alright, alright” can’t we all just praise Lincoln for going back to real names?

      • 0 avatar
        bunkie

        Maybe Lincoln can’t win, but because of this snobbery, savvy shoppers who let someone else take the depreciation hit get great deals. Is my MKZ as good as a 5-Series? No. But it is a pretty satisfying car to own and drive. That I got it for the price of a mid-level Camry as a CPO car is a pretty good place to be.

      • 0 avatar
        deanst

        Lincoln can’t win because it’s been on the verge of extinction for years. Ford almost kills it, then it gets a reprieve, then some names nobody understands, then a new ugly grill, then a new less ugly grill, then some real names. Meanwhile the Germans and even the Japanese have been offering a larger assortment of more competent vehicles.

        Car and driver has an amusing anecdote about a husband and wife arguing about what Lincoln they have – a mkz or mKc! Apparently this is one of the reasons for the new nomenclature.

        Once Lincoln gets its marketing issues sorted out, the bigger challenge will be building great vehicles. You can argue that they are competent vehicles now, but nothing says best in class or even a unique selling proposition….Trying to build a better Buick may be their last great hope….

    • 0 avatar
      bunkie

      You are probably right, but even those of us who own Lincolns get confused by the silly similarity of the MK(whatever) naming convention.

      There’s no real logic in naming a huge sedan an Impala, but ever since the Germans divorced their naming from actual displacement, there’s no logic there either.

  • avatar
    Whatnext

    Is that a red interior I see? The Seventies are back baby!

  • avatar
    scott25

    Might as well call the MKC the Cuttlefish while you’re at it.

  • avatar
    theloop82

    Looks like my Edge from the back and inside. Not a bad thing but doesnt look like the platform has been massively changed from the 2015-present version

  • avatar

    sales will skyrocket on the name. smart move, along with Continental.

  • avatar
    bubbagump

    Next up, the F350 Kardashian.

  • avatar
    RSF

    Lincoln is back! Great products and finally real names to go along with them. Let the German brands keep those silly alpha numeric names.

  • avatar
    Compaq Deskpro

    I like names over alphabet soup as much as the next guy, but when I think of “Nautilus” I think of the octopus in a shell pumping away in the depths.


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