By on March 8, 2017

2017 Buick LaCrosse - Image: Buick

In 2016, as General Motors launched an all-new Buick LaCrosse for the 2017 model year, sales of the LaCrosse fell to an all-time annual low.

But wait a second. Transition years are difficult for any model. Clearance of the outgoing model ends, production of the new model is ramping up, availability at dealers is limited, and the product mix is often skewed toward less affordable models.

Nevertheless, cognizant of the fact that 2016 wasn’t likely to be a great year for the Buick LaCrosse, it’s still easy to declare that 2016 was an awful year for the Buick LaCrosse. Sales were 70-percent lower last year than in 2005, when U.S. LaCrosse sales peaked. Even compared with 2014, U.S. LaCrosse sales were nearly chopped in half in 2016.

And at the current pace, 2017 will be much, much, much worse.

To be fair, the actual number of U.S. LaCrosse sales reported by General Motors is only part of the problem. That a new, full-size car would struggle to gain traction in the marketplace is unique only because the LaCrosse is, in fact, new.

Across the board, previously released full-size sedans are struggling. Impala, 300, Charger, Taurus, Azera, Cadenza, Maxima, and Avalon sales are collectively down 24 percent, year-over-year, through the first one-sixth of 2017. That rate of decline is far worse than the 13-percent drop reported by the overall passenger car market.

But compared with early 2016 — not a period of particular LaCrosse health, remember — Buick LaCrosse volume is down 60 percent, a drop of more than 4,000 sales for the LaCrosse during the two weakest months of the year.

Those poor results could, theoretically, be perfectly acceptable to General Motors if the plan was always to move the LaCrosse upmarket and reduce fleet emphasis and decrease incentivization.

2017 Buick LaCrosse – Image: Buick

Indeed, that was the plan. GM has moved the LaCrosse slightly upmarket, emphasized the retail environment (total Buick fleet sales are down 81 percent this year) and decreased incentives.

GM, however, continued to build LaCrosses at Michigan’s Hamtramck assembly plant as though full-size sedans were all the rage. (They’re not.) In 2016, according to Automotive News, U.S. LaCrosse production grew 83 percent, year-over-year, to nearly 58,000 units, a five-year high. Indeed, GM was so excited about the potential for its Hamtramck quartet (LaCrosse, Cadillac CT6, Chevrolet Impala, Chevrolet Volt) that the automaker expanded its workforce by 1,200 employees.

But times have changed, evidently more rapidly than GM anticipated. GM produced roughly eight out of every ten January/February Buick sales with utility vehicles, up from five out of every ten just one year ago.

As a result of GM’s desire to build LaCrosses like it’s not going out of style, there’s a massive disconnect between supply and demand. GM has nearly one year’s worth of LaCrosse inventory; roughly 20,000 cars in stock for a nameplate that has averaged fewer than 2,000 monthly sales over the last year and barely more than 1,300 monthly sales so far this year.

2017 Buick LaCrosse rear - Image: Buick

What is GM going to do about the inventory backlog? In response to our inquiries, Buick clarified what the brand isn’t doing. “The large car segment is contracting and many of our competitors are resorting to very aggressive discounts and other tactics Buick isn’t following,” Buick spokesperson Stuart Fowle told TTAC earlier this week.

According to J.D. Power PIN data obtained by TTAC, Buick discounted the LaCrosse by an average of $4,105 per vehicle in February 2017. That may sound like heavy incentivization, but consider the fact that the segment average was $5,588, and the LaCrosse joins the Toyota Avalon at the lower end of the range.

Regardless of where the LaCrosse ranks relative to its competitors, the level of discounting clearly hasn’t been enough for Buick dealers to rid themselves of excessive supply.

So what does an automaker do with more than 11 months of inventory?

“We’re not going to telegraph our plans, but whatever we do will be designed to strengthen our brand and protect customer value,” Fowle says. We know production will sharply decrease once the second shift at the Hamtramck plant — and its 1,300 accompanying jobs — is cut in March, but that doesn’t solve the problem of existing stock.

The LaCrosse is clearly one Buick problem. Buick dealers have also lost chunks of volume because of the discontinuation of the entry-level Verano, sales of which plunged 85 percent to only 898 units in early 2017, a loss of more than 5,000 sales. Regal sales have also been chopped in half so far this year. Thus, despite Cascada growth and a 22-percent crossover uptick, Buick sales are down 19 percent this year and Buick retail volume is down 6 percent.

Yet Buick’s Fowle tells TTAC, “It’s a very exciting time for Buick,” pointing to continued growth from the Encore, early response to the Envision, and the upcoming arrival of a new Enclave.

The degree to which the failure of the new LaCrosse in America matters to the overall Buick picture remains relatively inconsequential, however. As we’ve said before, Buick is for China.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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90 Comments on “The New Buick LaCrosse Is Already Fading Into Obscurity, Except On Dealer Lots...”

  • avatar

    Local Buick/GMC dealer has a 2017 Lacrosse in Pepperdust Metallic sitting in the coveted corner spot on the new car lot where it can be seen from four directions depending on which way you approach the intersection.

    I always have to make sure that I don’t have an accident while I’m staring.

    Although I haven’t seen a Lacrosse in Dark Forest Green Metallic (I’d pick the Brandy leather interior…)

    I like big sedans and I cannot lie.

    • 0 avatar
      Corey Lewis

      The cited color is not Diamond White, and thus I must assume you’re having a very bad day and want to start considering beige metallics. It’ll be better tomorrow!

      • 0 avatar

        I once got a Lucerne as a loaner when I took my wife’s car in for service. It was on the CPO lot, had the 3800, diamond white, with tan leather.

        It was late in the day and I had removed my button down shirt and was driving in a v-neck undershirt and khakis. Arriving home and exiting the car my wife was on the front porch doubled over in laughter.

        “What’s so funny?”

        My Latina wife responded: “You look like my mental stereotype of an old Mexican man.”

    • 0 avatar
      Kyree S. Williams

      If I didn’t just buy that CPO MKS, the new LaCrosse (which surely drives better than the heavy MKS) would be on my list once it was a couple of years old and depreciated.

    • 0 avatar

      mine is red with brandy. I love the car, except the shifter.

    • 0 avatar

      I’m not a big sedan fan but I like this car. Alas we just bought a family hauler so I’m not in the market for another vehicle.

  • avatar

    If anyone thinks this is bad – and it is – wait until Cadillac CT6 numbers roll in for a full year.

    Guangzhou Motors (with vehicles containing an average of 56% Chinese, Mexican & Korean parts content) would be toast without essentially 2 truck, 3 SUV, and 4 CUV models, and these segments that they’ve been relying on are about to get much, much more fiercely competitive going forward.

    Just like forever, GM has no plan B.

    Good luck, Mary!

  • avatar

    Really, on a practicality basis, full-size sedans aren’t an ideal choice. Their ideal replacement is full-size wagons, but I can’t really blame people for choosing crossovers instead.

    Do people haul around more stuff than can be held in the trunk of a full-sizer THAT often? Well, no, not really. But I can understand people wanting to.

  • avatar
    SCE to AUX

    Tim – I know this would be a laborious effort for you, but it would be interesting to see GM’s inventory levels across their product line.

    My sense is that they are awash in vehicles, with a dark reckoning on the horizon for several models and plants. Camaro and Malibu come to mind first.

    “‘The large car segment is contracting and many of our competitors are resorting to very aggressive discounts and other tactics Buick isn’t following,’ Buick spokesperson Stuart Fowle told TTAC earlier this week.”

    That approach will earn you a posthumous Medal of Honor.

    • 0 avatar

      “‘The large car segment is contracting and many of our competitors are resorting to very aggressive discounts and other tactics Buick isn’t following,’”

      Translation: Actually selling cars at a steep discount costs money; covering our eyes and pretending we don’t see dealers bursting with unsellable inventory is free.

  • avatar

    This is part of a larger trend. Look at the LaCrosse’s competition – Lexus ES, Toyota Avalon, Hyundai Genesis – and they’re all way down too.

    We all know why – crossovers.

    But, yeah, the LaCrosse has it worse than most. And I’d say it has a lot to do with the car’s pricing, which is laughably high.

    • 0 avatar
      Felix Hoenikker

      My mother and I went car shopping in late January, and stopped at a Buick/GMC dealer to see what they had. She was driving a Crown Vic so moving into a LaCrosse would have seemed natural. There was one in the show room, loaded with a sticker of $49K. She wanted no part of it and ended up buying a loaded, very discounted 2016 leftover Encore for half that sum.
      I’ll bet that the white LaCrosse is still sitting in the corner of the showroom if it hasn’t been banished to the lot outside.

  • avatar

    The Lacrosse has the worst options package groupings and costs of any car in its segment. The tech options come into availability after the luxury features are maxed out… literally the opposite of what most buyers want.

    • 0 avatar

      Even as a fan of the styling of the new Lacrosse I’ll fully admit that. By the time you choose an option package that includes what most buyers want you are at a $39,000 plus sticker price.

      If I’m a savvy shopper who does want a GM sedan I might as well go buy an Impala and get most of the same toys much cheaper.

      • 0 avatar

        This. I gave the Lacrosse a serious look. I too like big cars. It is pretty nice, I really think its attractive, but options kill the price quickly. The AWD version is the one to have, make it cost under $40 and you probably had my money at hello. As it was, expensive to get mid trim level with decent options.

        So many of the cars I looked at were killed by option packages. No thanks.

  • avatar

    Millennials WILL NOT buy a full size car. Period. End of story. Baby boomers are dying off finally.
    Why is this so hard to comprehend?

    • 0 avatar

      They won’t buy a NEW full-size car anyway. That much I can agree on.

    • 0 avatar

      The Snake People by-and-large and not buying much of anything (crushing debt tends to do that).

    • 0 avatar

      I’m dying? Geez, way to ruin my day.

    • 0 avatar

      Im in my mid 20s… I’ll buy a brand new, comfortable, full size car… but it has to be electric, and it can’t cost more than $50k.

      As I was driving my Tahoe Hybrid a few days ago I decided that I am so done with gasoline cars. I like my Tahoe, and I love my Volt, but what I really want is an Impala/LaCrosse with a 200+ mile range.

      As long as I have a choice, I will never buy a gasoline powered car again.*

      *This statement excludes Mazda Mx-5 and Lotus models

    • 0 avatar

      If dead people can vote (all democratic party) they can buy a damned car. It’s about making a decision and sticking with it!!!

    • 0 avatar

      It’s hard to comprehend because “boomers dying off” is a meme that will not die, like “all Prius drivers are hypermiling”. The children of the boomers are in their late 40s to age 50. In a few years, they’ll have sore knees, bad backs and tender tailbones, and will want a soft-riding, spacious, quiet, comfortable ride that’s easy to get into and out of.

      They’re the next generation of geezers you think are dying off – but the customer segment never dies off, it’s replaced continuously.

      Look at the list of desired features. Buick has the soft ride, quietness, and comfortable seats, but it’s not as spacious with the huge console, the “4-door coupe” styling is anything but easy to get in and out of, visibility is poor, seating is too low, the small trunk opening limits use of the space, and there’s no headroom in back for passengers of the same vintage.

      Great car, but it’s design was meant to appeal to millenials who don’t have any money anyway, and comes up short in the very features its potential customer base wants. Know what checks all the boxes? a CUV, nothing more than a tall wagon.

      A tall sedan with a cavernous trunk and large trunk opening would compete with a CUV for customers who don’t want to drive a trucklike vehicle, but they don’t exist at all, let alone at a decent price.

  • avatar
    bumpy ii

    At some point, someone is going to have to work out a deal to ship all those extra Lacrosses across the Pacific.

  • avatar

    Reviving the dead has it’s risks.

    I don’t think anyone wants to cuddle a zombie.
    ___Norman Reedus

  • avatar

    @Commando..”Baby boomers are dying off finally”…Well, that goes a long ways, to help me understand why attend more Funerals than Weddings.

    Perhaps you should go through the Obituaries. Attend a few boomer funerals, and express your views to the grieving families.

    • 0 avatar
      Middle-Aged Miata Man

      It sounds heartless from an emotional perspective* but “finally” rings true from a sociological one. A case could certainly be made that the Baby Boomers, as a generation, did far more harm than good to the U.S. on nearly every front. (Civil rights is a notable exception.)

      *As an aging Gen-Xer who’s already lost two of my HS classmates this year, I definitely sympathize, mikey.

    • 0 avatar

      Yes Mikey you are right, it’s an ugly, ignorant sentiment.

  • avatar
    87 Morgan

    This will ultimately create a great value for those that wait.

    I bought a 14′ premium 1 AWD Lacrosse 1/31/17 and love it!

    Not withstanding the populace desire for the CUV, a used lacrosse is an exceptional value. I cross shopped the gs350 AWD and found the Buick superior in every catagory that mattered to me: price, acceleration, pump gas vs high octane, options. Plus my kid indicated that the only people who drive a Lexus are realtors or stay at home moms, an astute observation by an 11 year old.

    PrincipalDan…the lacrosse is every bit the awesome, quiet, powerful highway cruiser you think it to be! I highly recommemd it.

    • 0 avatar

      Have you driven other makes of luxury cars? If so, what would you say is quieter than a Buick?

    • 0 avatar

      Your 11 year old should get a reward, that is so true.

      How much for a 2014?(if you don’t mind me asking….

      • 0 avatar
        87 Morgan


        I paid 20k on the button plus dealer handling of $499 and tax for a 14′ premium I AWD with 38k and original inservice date of 10/13. Even with the DH fee, I feel it was a really great buy.

        I only cross shopped the Lexus GS. My business partner has a BME 650i M sport. To be honest I find it over done from a technical standpoint. It just tries to do too much in terms of choice of driving, yet I find the seats to be not as comfortable as th Buick. Seems like they could have spent more time on the seats and just a bit less on the technology. Keep in mind though, my ‘fun’ car is a 57 Chevy with a cammed 327. My big thought is maybe it’s time to go old school and take the hood off and put a tunnel ram and dual quads on….even though I am 41 this should give you an idea of my automotive proclivities. I have ridden in a MB C class. I’m just not that guy.
        Back to the Lexus: I was down to a 14′ GS 350 AWD with 34k miles. It did not have heated/cooled seats which I really wanted. I found the ‘joystick mouse’ to be touchy and too difficult to use while driving. Plus, as I had mentioned it was slower and louder. I will grant the noise level could be tire selection though. The biggest difference was the Lexus was a $31.5 and I could not bring myself to spend 10k more for less options but perhaps a better badge. So, I will endure Deadweights wrath of making a poor automotive choice in GM, hold my head in shame and stare at my 3 car garage with a Buick, 57 Chevy, and an 08′ Suburban and wonder how it is that I don’t spend all day every day at the mechanics shop repairing my terrible cars.

        • 0 avatar

          87 Morgan,

          Thank you for responding!

          I think you got a great deal.I am looking at the LaCrosse at the Buick/GMC dealer in Keyport NJ and deciding if I need AWD.

          There is no way I am spending more than $25K on a car, they have a 2015 FWD leather for 25K with 22K miles,so I have some research to still do, even though I am set on the LaCrosse, just don’t know which year or set up yet.

          I drove an MKS, drove heavy to me, I like the LaCrosse much better and even the Impala for me does not measure up.

          Anyway, thanks for your help.

  • avatar

    Lacrosse is too big, has a small trunk despite that, has a goofy model range/options lineup, is way over-priced, and has an off-putting auto stop/start that cannot be disabled and a confusing electronic shifter. No wonder they are glued to the showroom floor.

  • avatar

    Some people still buy them, coworker of mine got a buyback on her TDI Passat and was thinking of a crossover, ended up with an Avalon. She just likes big sedans.

    I’m hoping the Continental craters and you can get a CPO for half off after 2-3 years. I’d take a Black Label for $35k.

    I’m still curious if they go through with the Regal wagon and if so if it will have a decent engine and AWD.

    • 0 avatar

      I’d buy one if I was currently in the market but I’m not a Millennilal (thank goodness). There are three such Millennial’s at work that own full size new sedans, one a new body style 2015 Impala, one a 2016 Taurus and the other a 2017 Azera so apparently some will.

      From what I have heard through the car enthusiasts grapevine is that the LaCrosse is stagnating because of the stop/start, high prices, small trunk and that god forsaken gear shifter mistake. The older buyers abhor it.

    • 0 avatar

      That’s the one we’re watching, the wagon.

  • avatar

    Priced like a Lexus, depreciates like a Jaguar, comes with the equivalent of a K-mart badge and they’re surprised it’s not selling?

    Forget that it’s not a crossover for a minute. This wouldn’t be selling even if sedans were hot.

    According to, there are 1,618 new Regals for sale and over 3,500 new Veranos for sale. Not 2017’s. These are the leftover, unsold 2016’s.

  • avatar

    Shoulda killed Buick and kept Pontiac.

  • avatar

    lift it 2-3 inches, add some cladding to the wheel wells, and call it the Lacrosse allcross = profit

  • avatar

    When I rented from Avis in January, there were two rows of brand new LaCrosses. I was assigned an Impala (not Limited) as a premium vehicle, and as much as I pushed, I was not offered an alternative. I went back in and inquired about the LaCrosse. Apparently, they are now considered a “luxury” vehicle, even though they were not particularly well-equipped. I was curious enough to pay a small premium for the privilege of renting a LaCrosse. It only had 5 miles on the odometer.

    Overall, it was a pleasant drive, and the shifter wasn’t bad after a day of adjustment. While I am no fan of auto start-stop systems and have previously said that I would never buy a car where this feature couldn’t be turned off, the version on the LaCrosse seemed to be GM’s best effort yet. The interior had a large number of minor cost-cutting elements that are out of place in a “premium” vehicle. The interior is not up to the same standards as a Cadillac, for whatever that is worth. My final verdict was that, other than looks, there is no reason to choose this over a comparably equipped Impala.

    The previous LaCrosse could almost always be had for about the same price as a comparably equipped Impala after incentives. Now, with the Impala on deep discount, that can’t be helping LaCrosse sales.

    • 0 avatar

      I’m guessing your rental didn’t have the Dynamic Drive package though.

      That said, the folks interested in a DD Lacrosse is probably me and like 5 other people.

      • 0 avatar

        No, it did not. I believe it was a LaCrosse Essence with no options. I would be interested in trying one with the DD package.

        Oh, I almost forgot to mention. For me, one of the most compelling reasons to buy a LaCrosse is that it is available in Dark Forest Green Metallic.

      • 0 avatar
        GS 455

        Car and Driver complained that the ride of the 2017 LaCrosse with 20 inch wheels was “brittle and excessively harsh” and “the big wheels clomped over road imperfections”. (And they usually love cars with the full S&M package.) This, and the non defeatable auto stop/start would be a deal killer for me.

        • 0 avatar

          On a 2017 FWD car with the 20s they claimed “the ride is composed even over broken pavement. Impacts are soaked up without much reverberation.”

          I really don’t put a ton of faith in the impressions of the buff books these days. Especially on something like a $40K Buick. I figure I can drive it myself and see what I think.

          The Epsilon Impala LT V6 I drove a few years ago was kind of a sloppy mess IMO, so I’d hope the Lacrosse’s DD package tightens things up a bit.

  • avatar

    This is a real shame. The Lacrosse is a gorgeous car, especially in the flesh. So much so Lexus aped its design for the new LS.

    Large sedans are pretty much a waste though. Does a Maxima handle much better than a Murano? Probably not on equal tires. A Maxima licks it in a straight line, but it’s hardly like the Murano is slow, and in either case the engine overwhelms the chassis. Maxima gets better gas mileage I think, but who cares when gas is $2/gallon? Outside of those factors, as well as looks (which are subjective), the Murano’s got the Maxima licked. And the same could be said of the semi-premium 2 row crossover vs the large sedan in aggregate

    • 0 avatar

      The 300hp Maxima does not actually overwhelm the chassis. Think I have read a few reviews that say torque steer is present but under control. To be honest, I don’t think its there at all. Steering feel is its biggest letdown I think. Suspension problems of the last gen model mostly fixed.

      Personally, I think the Maxima is a pretty good deal, maybe a great deal. You can get it with big incentives. Look at the content on mid and top level trims. No options available, they all come loaded to the gills, 300 hp, fairly sharp looks, pretty good handling, fuel economy within reason bordering on pretty good.

      There is of course the CVT which so many people hate without “real” justification in my opinion. I have driven a manual most of my adult life, never have I been in any car with a slushbox and said to myself, “my god I love these fixed ratios”. A good CVT does as good a job IMO if you are giving up on shifting for yourself.

      Maybe if the Lacross followed the Maxima’s pattern of trims rather than trims plus $15K in option packages, it might help the poor pricing part of the Lacross’ equation.

    • 0 avatar

      I can see your point on the Maxima vs. Murano. The Maxima isn’t a very good full-size sedan. It’s not particularly roomy, not particularly premium, and despite its intended image, not particularly sporty. The Murano, on the other hand, is a pretty nice vehicle if you’re into that sort of thing.

      Looking at Buick, it’s a different story. The LaCrosse has tons of interior room, a compliant ride, a powerful engine, and most people can agree that it is stylish. It is priced similarly to the Chinese-built Envision with one of two 4-cylinder engines, and an interior that is not very spacious. About the only negative that the LaCrosse has in that comparison is potential cargo capacity. Of course, in today’s market, people will choose the Envision just because it is a CUV, regardless of its negative attributes.

      • 0 avatar

        Well I can certainly understand that opinions may differ, but I had not given the Maxima a single thought and decided to test drive it right after I test drove a Genesis because it was literally right next door. I was shocked at the level of content, and how nice the interior was. It can definitely compete with entry level luxury cars in many respects. You are right thought, it is decidedly more midsized in terms of interior volume but still rather roomy for a sedan.

        Murano looks great, but I am car guy. No crossovers in my immediate future :)

  • avatar

    “Yet Buick’s Fowle tells TTAC, “It’s a very exciting time for Buick,” pointing to continued growth from the Encore, early response to the Envision, and the upcoming arrival of a new Enclave.”

    None of those things are even remotely exciting. Good perhaps, but not “driving excitement”.

  • avatar

    I told Buick years ago to use the WILDCAT name. LaCrosse screams RENTAL!
    Before GM kills Buick like they did Oldsmobile, try to get some intelligent marketing people working there. The Procter & Gamble days are over, I thought. . .
    Great name for the 2018 wagon besides TourX, which sounds like a Ford.
    Make Oldsmobile Great Again!

  • avatar

    GM dealers in general and Buick-GMC dealers in particular suck. The customer experience is awful.

    It was not so before the bankruptcy and the shake-out thereof. I used to go to places, take a test drive, see the new cars.

    The last several GM dealer experiences have been abysmal. The one that started with me wanting to buy a new LaCrosse led to me buying a Ford CPO one-year-old Taurus. (It was dollar-for-dollar the same to get a new Taurus off the Ford dealer lot, but they had the color/package I wanted on the CPO, and the warranty they put on it was better than the new car warranty).

    GM dealers didn’t suck back when they had such a huge dealer network that every smart boy out there knew that they must eliminate dealers and brands. I don’t know how they make sales now; hope the perfume and coffee is moving off the shelves in New York.

  • avatar

    The Lacrosse’s biggest problem, besides everything else working against it, is its sister, the Impala. The Impala is better looking, has a bigger trunk, is pretty much a Buick itself by the time you fully LTZ it out, and it’s cheaper.

  • avatar

    It breaks my heart to see so many big, beautiful, segment-competitive luxury cars doing so poorly in sales because the buying public doesn’t want them. The Big 3 finally give a crap, but they’re 15 years too late to the party.

    • 0 avatar

      The comparatively small market that the car appeals to is being cautious with their finances right now. Maybe the Donald can make American great again and the LaCrosse will start selling again.

  • avatar

    I thought the Australian designers were going to make GM cars more attractive. They have flopped.

    According to autonews Buick’s sales are down 18.7% this year, making it the third worse performer this year.

    I don’t see how a Buick dealer can survive. What is it like to sell just 6 vehicles a month.

  • avatar

    I have seen exactly two new LaCrosse’s on the road so far.

    I live in Warren.

    If GM can’t get them on the roads in their hometown, what chance do they have selling them anywhere else?

  • avatar
    Daniel J

    I’m actually considering a larger car such as the Impala, Cadenza, or even the Lacrosse. I just can’t get over the bulbous backends the Impala and Lacrosse have.

  • avatar

    Those responsible for cancelling the Verano should be forced to wear a dunce cap. Officially 2016 was Buicks worst year ever for retail sales in the US. The Camry alone outsells the entire Buick division by nearly a 2 to 1 margin. This year Cadillac and even Lincoln are not that far behind Buick in sales.

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