2017 Super Bowl LI Car Commercials - Live(-ish) Coverage!

Chris Tonn
by Chris Tonn

I’m doing the hard work today – and all for you! I’m couch bound, laptop and beer in hand, here to bring you all the automotive commercials from tonight’s Super Bowl LI.

I’ll update this post, quarter by quarter, with every relevant commercial – after the jump!

Overtime – End Of Game

Hyundai

Shot during the thrilling overtime win by New England, Hyundai had a few extra minutes to finish it up.

Fourth Quarter

Alfa Romeo

Mozzafiato? A cheesy Fiat?

Mercedes-AMG

Born to be wild, indeed.

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Hummer Hummer on Feb 06, 2017

    I just tried to build a Guilia with the V6, does that SOB really start at $75k? For $75k the engine better be a large V8 or a V10/V12. No way I'm reading this right. I don't see how the V6 could be more than a $1,000 option over the 4, neither engine looks good enough to sell for over $40k.

    • See 2 previous
    • PrincipalDan PrincipalDan on Feb 06, 2017

      @ajla Pentastar Parmesan... Can I get a Caesar side salad with that?

  • JohnB JohnB on Feb 06, 2017

    Interesting choice of car for the F-150 to pull out of the snow...

  • Ajla So a $10K+ transmission repair?
  • Kwik_Shift_Pro4X I've mentioned before about being very underwhelmed by the Hornet for a $50000+ all in price tag. Just wasn't for me. I'd prefer a Mazda CX-5 or even a Rogue.
  • MaintenanceCosts Other sources seem to think that the "electric Highlander" will be built on TNGA and that the other 3-row will be on an all-new EV-specific platform. In that case, why bother building the first one at all?
  • THX1136 Two thoughts as I read through the article. 1) I really like the fins on this compared to the others. For me this is a jet while the others were propeller driven craft in appearance.2) The mention of the wider whitewalls brought to mind a vague memory. After the wider version fell out of favor I seem to remember that one could buy add-on wide whitewalls only that fit on top of the tire so the older look could be maintained. I remember they would look relatively okay until the add-on would start to ripple and bow out indicating their exact nature. Thanks for the write up, Corey. Looking forward to what's next.
  • Analoggrotto It's bad enough we have to read your endless Hyundai Kia Genesis shilling, we don't want to hear actually it too. We spend good money on speakers, headphones and amplifiers!
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