All Ferraris to Become Hybrids as Marchionne Chases Mondo Volume

Matt Posky
by Matt Posky
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all ferraris to become hybrids as marchionne chases mondo volume

Ferrari CEO Sergio Marchionne — who’s also the CEO of some other company — says the Italian automaker’s stable will be full of hybrid technology in three short years.

This isn’t an initiative designed to take Ferrari from red to green. Rather, it’s the only way it can boost sales without running afoul of the law. There’s cash to be made, and Sergio’s on the case.

Ferrari is ever-so-gradually inching its way towards becoming a higher-volume car manufacturer. Last year, the company broke its own record when it delivered a total of 7,664 Italian stallions to eager rich people, a 6 percent climb over 2014. This year, Ferrari wants to break that record and ship 8,000 cars.

However, it cannot surpass the 10,000 mark because fuel economy and emissions requirements cap the company at that many vehicles per year. Marchionne explained to Reuters that the solution to this problem would be to make every Ferrari sold, from 2019 onwards, a hybrid of some sort.

The hybrid technology to be employed remained unspecified but, from a performance standpoint, this is undoubtedly a positive thing. The company’s LaFerrari hypercar already makes use of an electric motor to aide its V12 combustion engine, and the pair have helped the machine manage a sub-ten second quarter mile time. Sergio also believes that, in addition to improving emissions, hybridization would “yield additional performance.”

Marchionne also stated that company would expand its fleet to appeal to a larger demographic. This is likely in reference to the GTC4Lusso T — a Ferrai touring coupe making an earnest attempt to seat four adult-sized humans comfortably. Marchionne seems very proud of the GTC4, calling it a car “designed to be driven every day” upon its September unveiling.

The plan, Marchionne says, is that it should be easier “to generate profits and cash if we stick to cars while at the same time look at the extension into luxury at a more reasonable pace.”

Now out of Fiat’s supervision, Ferrari seems keen on growing the brand without help from a parent organization. The company has enjoyed a strong quarter, is considering the production of new models, and has cautiously committed to expanding its sales volume.

“Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025,” Marchionne told analysts.

Look out, General Motors.

[Image: Ferrari]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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3 of 12 comments
  • DirtRoads DirtRoads on Nov 08, 2016

    I recall the resultant low prices on used copies of previous attempts by Ferrari to make a sedan. I look forward to maybe buying one in 15 years. Ferrari cannot go mainstream, or it will lose its mystique. But 10,000 cars a year won't flood the market.

    • Ellomdian Ellomdian on Nov 09, 2016

      If VW's Lambo/Bentley strategy has shown anything, it's that you can probably double and triple 'historic' production numbers on luxury goods without deflating the demand very much. It's order-of-magnitude increases that should cause concern. The ContiGT is a high-end basic-bitch starter-kit, but you have to have an awful LOT of money before it's 'beneath' you. You have to be very deep into the 1% before a new Lambo isn't impressive. Actual exclusivity isn't as important to the prototypical conspicuous consumer as cost.

  • I don't suppose he ever considered limiting production to 9900 cars per year, and starting another "brand" for the rest?

  • SilverCoupe I should be the potential audience for this (current A5 owner, considering an S5 in the future), but I can't say it excites me. I have never liked the vertical bars in the grilles of sporting Mercedes models, for one thing. The interior doesn't speak to me either.I would be more likely to consider a BMW 4 Series, though not the current version with the double Edsel grille. Still, I suppose it would be worth a look when the time comes to replace my current vehicle.
  • Verbal Can we expect this model to help M-B improve on finishing 29th out of 30 brands in CR's recent reliability survey?
  • Lou_BC I kept wanted to say "Book 'Em Danno" while looking at the photos of the Mercury but this car predate Hawaii Five - O by 3 years.
  • 28-Cars-Later Someone finally remembered what a coupe is over at MBZ.
  • 28-Cars-Later Pay more, get less!