Volkswagen Plans to Let Its Hair Down and Throw Off Its Old Clothes in New Strategy

Steph Willems
by Steph Willems
volkswagen plans to let its hair down and throw off its old clothes in new strategy

Volkswagen can’t wait for the day when it doesn’t have to spend time and resources dealing with a huge, stressful scandal.

Grey skies will clear up eventually, so the automaker has 250 employees busily crafting its Strategy 2025, a plan designed to carry the company out of its darkest chapter and into future prosperity, Bloomberg reports.

Volkswagen has big, expensive (but not too expensive) things in the works, so say goodbye to the boring, sensible company you thought you knew. At least, that’s the implied message.

Desirable models — vehicles customers want to buy, not should buy — are at the heart of the automaker’s product strategy.

“In the end, a strategy is only good if it leads to products that excite people and that they want to buy,” Matthias Mueller said in a management meeting earlier today.

Strategy 2025 goes live a month from now, so the eight key planks contained within aren’t fully known yet. Who knows, there could be some exciting product announcements hiding in there.

What Mueller would admit to is his willingness to spent whatever his beleaguered operation can spare to fund a new business venture focused on mobility services.

Everyone’s doing it these day, you see, so you’ve gotta go with the flow. As part of its corporate makeover, the automaker will even consider partnering with other companies on some ventures.

Of course, any new expense has to take into account the $18.2 billion set aside to deal with the emissions scandal, its fines, lawsuits and associated buybacks and recalls. To afford a seat at the emerging technologies table, Mueller said the company must “significantly improve cost efficiency.”

In a bid to boost revenues and salvage its formerly good name, the company is already planning a crossover and SUV blitz in the U.S. marketplace. Americans want utility vehicles (which net piles of profit for automakers), so Volkswagen’s “small cars first” strategy of decades past is now dead and buried.

It’s a whole new [s]you[/s] Volkswagen.

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  • Pdq Pdq on May 21, 2016

    "In a bid to boost revenues and salvage its formerly good name" Formerly good name? Seriously? You clearly have never owned a water cooled VW.

    • See 2 previous
    • Truckducken Truckducken on May 23, 2016

      @Lorenzo Yes, only the laziest of us lazy Americans seek out VW products, since after all there's a dealership on every block. And it's totally missed oil changes that make all those German-engineered window regulators, fuel injection components, and the rest of the inevitable reliability disasters happen to these incredibly well-built cars in a mere fraction of the time it takes those inferior Japanese, American or Korean cars to fail. Were you paid to make this comment?

  • Laserwizard Laserwizard on May 23, 2016

    Out goes the conservatively dressed scammers and liars and now they'll wear party hats and clown shoes. Maybe Hillary Clinton will allow them to borrow one of her nuclear teal pant suits.

  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...
  • Wjtinfwb Looks like Mazda put more effort into sprucing up a moribund product than Chevy did with the soon to be euthanized '24 Camaro.